1.
SOCIAL MEDIA
POST IDEAS
CREATIVE
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2.
SOCIAL MEDIA
WHAT TO POST?
Sometimes you need a little inspiration for your social media
strategy. To keep your audience interested in your content, it's
a good idea to switch up the posts you are sharing. Use these
ideas as inspiration for your own marketing strategy.
Have a really cool, interesting social media post idea? Share it
with me! Let's connect.
www.socialmediamarketingtipscanada.com

3.
SOCIAL MEDIA
CUSTOMER TESTIMONIALS
Not only are customer testimonials
amazing to share, you can also
turn them into graphics and
showcase them on Instagram,
Twitter, Facebook and LinkedIn.
www.socialmediamarketingtipscanada.com
Quick Tip: Tag the employee, your customer or
encourage them to tag themselves to increase your
reach and engagement.

4.
SOCIAL MEDIA
VIDEOS
Video testimonials, tutorials, product
videos
Create a longer video to include in
your blog and YouTube and edit into
a shorter video for Instagram and
Twitter.
www.socialmediamarketingtipscanada.com
Quick Tip: Use the audio from your videos to create a podcast

5.
SOCIAL MEDIA
SHOUTOUT/FEATURES
Share a valuable post from someone
or do a shout out to an industry
leader, employee or customer.
Create a list of people you follow and
why they bring value.
www.socialmediamarketingtipscanada.com

6.
SOCIAL MEDIA
UNIQUE USE OF YOUR PRODUCT
Share an interesting twist on your
product that people wouldn't expect.
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Examples
If you sell greeting cards, show them framed and hung
as art.
If you are a financial planner, show a photo of one of
your customers actually using the money made from
their investments, such as a student going to University
or someone retired on vacation.
Do you sell tires and can't think of a single creative
post? Why not show how someone can make a tire
swing for their child, or an obstacle course to train with.

7.
SOCIAL MEDIA
BRANDED POSTCARD
Use special holidays to your advantage
and brand an interesting postcard that
aligns with that holiday. There is
seriously a holiday for everything.
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8.
SOCIAL MEDIA
ASK FOR INPUT
One of the best ways to engage with
your community is to ask for input,
suggestions and ideas.
www.socialmediamarketingtipscanada.com
Quick Tip: Create a branded postcard to use to add
interest to a standard text question post.
Creating a poll or sending a survey are other great
ways to ask for feedback.

9.
SOCIAL MEDIA
FOLLOW UP POSTS
Use Google Analytics and find your
most popular blog post, and then write a
follow-up to it. You could also do the
same for popular social media posts,
using your analytics or insights.
www.socialmediamarketingtipscanada.com
Quick Tip: For SEO purposes, you could also just
add onto an existing blog post and write at the top
that it was updated on that date.

10.
SOCIAL MEDIA
CUSTOMER OF THE MONTH
You could implement this idea several
ways, but highlighting a customer is an
excellent way to engage with your
community. You could run it as a
contest and giveaway a prize or service
from your business too.
www.socialmediamarketingtipscanada.com

11.
SOCIAL MEDIA
SHARE VALUABLE RESOURCES
White paper
Newsletter
E-Book
Podcast
Training module
Webinar
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12.
SOCIAL MEDIA
CONTESTS
Who doesn't love a good giveaway?
Hold a photo caption contest, or have
your followers submit a story (or various
other contests) and give away prizes, or
team up with other businesses and do a
huge contest together.
www.socialmediamarketingtipscanada.com

13.
SOCIAL MEDIA
CLEVER PRODUCT PLACEMENT
Incorporate your product into a situation
that it normally might not be in. Take
this clever Pepsi post as an example, it
adds humour and appeals to their
audience.
www.socialmediamarketingtipscanada.com

14.
SOCIAL MEDIA
GIVE BACK TO THE COMMUNITY
Donate to a local cause and ask your
audience to help, or share a local
fundraising event that you are
participating in to encourage more
participants.
www.socialmediamarketingtipscanada.com

15.
SOCIAL MEDIA
TRUE OR FALSE
Post a question and ask your audience
if they think it is the truth or a made-up
story.
www.socialmediamarketingtipscanada.com
Example
True or False: Our business has grown by 2000% in
the past 2 years.
The most popular dinner item in our restaurant was
created by accident­ the chef was actually preparing
a different dish.

16.
SOCIAL MEDIA
PROMOTE A RELATED BUSINESS
Help build awareness of a new
business, or show some love to a
business you’ve used for years.
If you are a plumber, who do you
recommend for heating? Are you a local
copy centre? Who would you
recommend for photography?
www.socialmediamarketingtipscanada.com

17.
SOCIAL MEDIA
INFOGRAPHICS
Sometimes data can be boring but
incorporate that information with some
cool visuals, and create an
infographic to share and embed into
blog posts.
www.socialmediamarketingtipscanada.com
Quick Tip: Use PiktoChart, Canva or Venngage to
create cool infographics. Read about the best tools
to create infographics.

18.
SOCIAL MEDIA
SNEAK PEAKS
New products
New office
Upcoming events
www.socialmediamarketingtipscanada.com
NEW
Podcast
Coming Soon!

19.
SOCIAL MEDIA
Q&A SESSION
Have a question and answer with your
community so they can ask about your
company, products, or just get to know
you.
www.socialmediamarketingtipscanada.com
Quick Tip: Use Facebook Live, Periscope, Blab,
Snapchat or Anchor. Hold a Twitter chat, or create
a post for people to add comments. You can also
use YouTube to answer questions.

20.
SOCIAL MEDIA
CROSS-PROMOTE
Encourage your Facebook fans to
check out your Instagram profile, or
include your Twitter handle. As long as
you are providing value on your social
platforms, this is a good idea to give
your audience extra information.
www.socialmediamarketingtipscanada.com

21.
SOCIAL MEDIA
A DAY IN THE LIFE OF
Feature a new employee each week
and share what their day looks like.
Could be a blog, photo collage or
video.
www.socialmediamarketingtipscanada.com

22.
SOCIAL MEDIA
INSPIRING QUOTES
Create graphics with industry leader
quotes, or motivational messsages.
www.socialmediamarketingtipscanada.com

23.
WHAT'S NEXT?
LET'S CONNECT
Provide your customers with outstanding customer service using
social media, and use your profiles as a way of really connecting
with people.
Have a really cool, interesting social media post idea? Share it with
me! Let's connect.
You can also get even more post ideas at my blog!
www.socialmediamarketingtipscanada.com