Slides supporting talk to the College Marketing Network on 23-Nov-09

1. What’s a government department doing on Twitter? How social media helps BIS to listen, discuss and promote Steph Gray, Head of Digital Communications [email_address] 020 3300 8166

2. Believe it or not, it’s not all about Twitter…

3. Digital communications at BIS

4. But also…

5. Social media = conversations

6. Profiles Self-publishing Networks Sharing Comments Reuse

7. Photo credit: Howard.Gees on Flickr

19. Digital engagement = public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action

20. Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individuals, rather than organisations

21. Listening and identifying Gathering and understanding Designing solutions & building support Extending communications and supporting delivery Sustaining relationships and tracking progress

22. Our website Directgov & Bus. Link Our intranet PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Corporate social media Online collaboration spaces Our partners’ networks Our audiences’ networks

23. Listening Reading blogs, searching social networks, subscribing to feeds Explaining Publishing documents and data, uploading podcasts and photos Engaging Commenting in forums, blogging, answering questions Convening Developing partnerships, drafting documents, facilitating 3rd party activity

24. URL: netvibes.com/bisgovuk

25. URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson

26. URL: interactive.dius.gov.uk/innovationnation

27. URL: bis.gov.uk/creditconsultation

28. URL: bis.gov.uk/creditconsultation

29. URL: bis.gov.uk/creditconsultation

30. URL: thelearningrevolution.ning.com

31. URL: direct.gov.uk/sciencesowhat

32. URL: direct.gov.uk/sciencesowhat

33. URL: direct.gov.uk/sciencesowhat

34. URL: direct.gov.uk/sciencesowhat

35. URL: thestudentroom.com/maturestudents

36. URL: altogethernow.ning.com

39. So what does this mean for colleges?

40. Listen to what’s being said about you & develop a process to reply

41. Match right tools to the job URL: http://slurl.com/secondlife/CNWL/56/163/26/?title=CNWL Sandbox URL: http://twitter.com/gloscol

42. Find & cultivate your community URL: http://www.facebook.com/solihullsixthform

43. URL: http://wwh.lincoln.ac.uk/universityoflincoln Solve problems in the open