The Psychology of Giving
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Presented at AFP Congress 2014 by Leah Eustace, ACFRE, and Scott Fortnum, ACFRE
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The Psychology of Giving
- 1. The Psychology of Giving #AFPBrains #AFPBrains #AFPCongress Leah Eustace, ACFRE @LeahEustace The Psychology of Giving November 2014 @LeahEustace Scott Fortnum, ACFRE @sfortnum @SFortnum
- 2. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum About us
- 3. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum What we’ll cover • Emotion versus logic • The identifiable victim • The power of story • How we feel story • Our aging brains • Thinking fast and slow • Influence and persuasion • Readability and comprehension • The importance of design • Why, not how
- 4. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Emotion versus logic Artwork courtesy of Mark Phillips www.bluefroglondon.com
- 5. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Emotion versus logic
- 6. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Emotion versus logic
- 7. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum The identifiable victim “If I think of the mass I will never act, if I think of the one, I will”
- 8. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum The identifiable victim
- 9. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum The power of story
- 10. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum The power of story
- 11. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum How we feel story
- 12. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum How we feel story
- 13. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Our aging brains
- 14. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Thinking fast and slow
- 15. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Influence and persuasion
- 16. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Reciprocity
- 17. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Consensus/social proof
- 18. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Consistency
- 19. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Scarcity
- 20. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Authority
- 21. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Similarity
- 22. Readability and comprehension #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum
- 23. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Design and legibility
- 24. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Why, not how The cause, not the institution
- 25. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Putting it all together
- 26. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Further resources • https://www.ted.com/speakers/antonio_damasio • http://en.wikipedia.org/wiki/Identifiable_victim_effect • http://bit.ly/Paul-Zak • http://jonathangottschall.com/about-the-book/ • http://en.wikipedia.org/wiki/Thinking,_Fast_and_Slow • http://en.wikipedia.org/wiki/Robert_Cialdini • http://www.charityinfo.ca/articles/Remember-grade-seven • http://www.neurosciencemarketing.com/blog/
- 27. #AFPBrains #AFPCongress The Psychology of Giving November 2014 @LeahEustace @SFortnum Questions? Leah Eustace, ACFRE @LeahEustace leah@goodworksco.ca Scott Fortnum, ACFRE @SFortnum sfortnum@trca.on.ca