1. Participatory surveillance
Olga Ivanova
Interactive media and knowledge environments
Master Thesis Presentation
09.11.09

2. Research question
How simple surveillance becomes
participatory surveillance? Hybrid web as
new way of social behavior
(hybrid storytelling, art, marketing)
PLAN of thesis
Abstract

3. Main parts of the thesis
 Theoretical literature review
 Practical: scenarios
 Results and analysis of data
 Design-based research and discussion

4. The goal
To analyze participatory surveillance that is
happening in web 2.0 environment

5. The problem
New type of participatory hybrid media space,
where is appearing different social storytelling,
art, and marketing possibilities that are needed
to be more deeply explored
HYBRID ECOLOGY and SWARM BEHAVIOR

6. Theory
Web 2.0: Social web environment, tools, Users
Beyond the web: locative media and ubicomp
Surveillance: Participatory surveillance,
Social surveillance
Hybrid ecologies: Swarming paradigm, social
navigation, storytelling, hybrid marketing
Social behavior
Media art, Social Art

7. “The comparison of swarm behavior to
human interaction has become increasingly
relevant as human instincts and social
technologies have merged to create an
unprecedented collective intelligence”
By Chuck Brymer

8. The environment created by means of:
web- and locative based communication
technologies, that different
social media (social software), mobile,
and other interactive and geo-locative
devices.
Hybrid Ecology
converse

9. Conversions

10. Benefits of web 2.0
 self-promotion;
 personalization and info filtering;
 remixability of content;
 democratized participation;
 multiple channels of distribution;
 bookmaking and tagging;
 collaboration online;
 automatic recommendations according to user’s
interests.

11. Practical part
 Research social media tools;
 Conduct participatory surveillance
experiments by created scenarios
 Analysis of other surveillance artmedia
projects

12. First web-based tested system in hybrid ecology
Scenarios

13. Scenario of hybrid marketing
#zombiewalkest
Strategy and goal: make the awareness in different web
2.0 apps, attract people to the event.
Make people participate in communities, join flashmob, tell
stories, make photos, so that there would be activity and
talks about the brand not only in static forums

14. Results and analysis of the
data
Instruments: participatory design
experiment, online survey, social
environment
 Participatory experiments - Scenarios in action,
promotion of idea through social web·
 Survey: questions to people and friends in
community
 Monitoring and Feedback (statistics from
different sources like blogs in created
environment)
 Examples (What has already done in these
areas?)

15. Web 2.0 Users Survey
The survey

16. Technology involved in

17. Scenario of hybrid art
Hypothetic visual result of web-based hybrid art experiment
“Hybrid urban being”

18. Discussion
 How simple surveillance becomes participatory
surveillance (What is the most effective scheme of pulling
content and making people act in our experiments?
 Which technical function people use for participatory
surveillance? (What is working, what is not)
 How participatory surveillance can be used for art,
marketing, tourism etc? (experts thoughts from feedback)
 How this hybrid art media environment influences society