The document contains summaries of several articles on various topics: 1) An article predicts that the number of high-performing brands will diminish while brand valuations continue to rise, potentially leading to an intangible asset bubble and economic shock. 2) Another article discusses lessons for bloggers, including the importance of trust with readers, distinguishing facts from opinions, citing sources, and prioritizing real-world experience over online research. 3) One summary outlines how the global auto industry will undergo profound transformations as the current crisis goes beyond regulation to challenge business models and societies.

1. 19 December 2008
Today’s Tabbloid
PERSONAL NEWS FOR lexeulnotes@free.fr
LEXEUL NOTES • Get Started - This might be a little journalism 101, but the notion
behind it is a sound one, once you get going the ideas will start to
Big Brand Bubble to come ? come.
DEC 18, 2008 9:09AM
• Editing - Since we can’t all be blessed with a brilliant editor who
• “Customer surveys show that the number of high-performance makes all of our hackneyed turns of phrase look good, a solid
value-creating brands is diminishing across the board. Yet at the rewrite can be the difference okay and great.
same time, businesses and financial markets keep raising brand
valuations. The result? A brand bubble that could erase large • Creating History - Understand that what you write is not only
portions of intangible value in your company and send another available in the present day for all to see, but that it lives on into
shockwave through the global economy”. John Gerzema Mark the foreseeable future as well. Just something to think about
Earls before you hit publish. Anita Bruzzese
LEXEUL NOTES LEXEUL NOTES
Quelques leçons pour les Voiture
DEC 18, 2008 8:12AM
blogueurs
DEC 18, 2008 8:58AM • “Le paysage de l’industrie automobile mondiale va prochainement
être profondément transformé. La crise qui commence n’est pas
• Trust - The most important relationship a writer has is with their une crise de régulation, mais bien la crise d’un modèle de
readers and they should never underestimate or take advantage of capitalisme et de société que les Etats-Unis et la Grande Bretagne
that. ont cru naïvement pouvoir imposé au monde”. Michel Freyssenet
et Bruno Jetin
• Fact vs. Opinion - The lines between the two are easily blurred
online, but if you want to present an authoritative voice then you
need to be sure that information we’re presenting is accurate and LEXEUL NOTES
verifiable.
“”Advertisers distract users;
• Cite Your Sources - Borrowing ideas and content is the life blood of
users ignore advertisers;
any blogger and the internet makes this extremely easy to do, but
don’t forget to give credit when credit is due.
advertisers distract better;...
• Less Computer Time, More Face Time - Just because you can DEC 17, 2008 10:16AM
Google or Wiki a subject for hours on end, doesn’t mean you
should. Backing up internet research with actual real world • “”Advertisers distract users; users ignore advertisers; advertisers
experience can add a lot of originality to a piece. distract better; users ignore better.” Seth Goldstein
• Newsworthy - Give your story a hook and make it relative to your
audience.
• Consistency - Spend time developing a style, both in voice and
structure and stick with it.
• Quality - No amount of site design and flashy multimedia content
is going to cover up for poor writing.
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2. Today’s Tabbloid PERSONAL NEWS FOR lexeulnotes@free.fr 19 December 2008
LEXEUL NOTES
Prévention
DEC 17, 2008 9:19AM
• “Avec des ados, pour qu’un message de prévention passe, mieux
vaut éviter d’être dans le rôle de l’adulte moralisateur”.
• “Résister à l’effet d’entraînement du groupe et se singulariser n’est
pas spécialement le propre de l’adolescence”.In Enquête Diese
LEXEUL NOTES
Distinction
DEC 16, 2008 10:53AM
• “The abiliy to distil complex business propositions and product
benefits into a simple, singular thought provides a genuine
competitive advantage during troubled and bewildering times.
People will inevitably look to brands to act as a kind of filter or
navigation tool, so now is the time to commit to marketing ideas
that genuinely connec and spark enduring conversations” Paul
Kemp-Robertson, Contagious Magazine
LEXEUL NOTES
Pensée
DEC 15, 2008 8:30AM
• “Comme toutes les élites, au cours des siècles, qui ont présidé au
déclin de leurs sociétés, nous concentrons une trop grande part de
notre énergie à posséder et à consommer, et trop peu à réfléchir et
à décrypter. Incités par des médias évanescents, nous nous
épuisons dans des transports passionnés pour des célébrités et des
futilités, trop heureux de ne pas voir ce qui nous dérange.” Tarun J
Tejpal
This issue contains posts from between
Dec 12, 2008 7:01AM and Dec 19, 2008 2:01AM.
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