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Enabling Innovation using Lean Startup
1. ENABLING
INNOVATION
Using Lean Startup &
Innovation Accounting
LUKAS FITTL
@lfittl
spark59.com
Lean Startup is trademarked by Eric Ries and used with permission.
Business Model Canvas is created by Alex Osterwalder and licensed under CC-BY-SA.
21. Tools & Ta
c tics
Lean Stack:
Experiment Reports
22. EXPERIMENT REPORT Title: [TITLE] Author: [NAME] Created: [DATE]
Background Results
What are you trying to learn or achieve? Enter the data.
Falsifiable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Specific Repeatable Action] will [Expected Measurable Outcome]
Validated Learning VALIDATED or INVALIDATED
Summarize your learning from the experiment.
Experiment Scope
How many and/or how long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your measurement and experiment.
Next Action
Whatʼs the next experiment?
Lean Stack by Spark59.com
23. EXPERIMENT REPORT Title: [TITLE] Author: [NAME] Created: [DATE]
Background Results
What are you trying to learn or achieve? Enter the data.
Falsifiable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Specific Repeatable Action] will [Expected Measurable Outcome]
Validated Learning VALIDATED or INVALIDATED
Summarize your learning from the experiment.
Experiment Scope
How many and/or how long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your measurement and experiment.
Next Action
Whatʼs the next experiment?
Lean Stack by Spark59.com
24. Background
What are you trying to learn or achieve?
Give Context.
Why is this relevant?
25. Falsifiable Hypothesis
Your list of statements on the expected outcome of
the experiment.
Use this format:
[Specific Repeatable Action] will
[Expected Measurable Outcome]
Quantify Your Goals
26. Experiment Scope
How long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your
measurement and experiment.
Set Scope & Timebox
27. Planning an Experiment
1. Context - Why is this relevant?
2. Quantify Your Goals
3. Set Scope & Timebox
42. “Shared understanding is about
getting everyone to walk in the
other person’s shoes a little.”
Bill Scott - UX at Netflix, PayPal
This includes the business owner’s shoes!
52. Dave McClure’s AARRR Metrics
ACQUISITION How do users find you?
ACTIVATION Do users have a reat first experience?
RETENTION Do users come back?
REVENUE How do you make money?
REFERRAL Do users tell others?
53. Value Metrics
How do users find you? ACQUISITION
Do users have a great first experience? ACTIVATION
Do users come back? RETENTION
How do you make money? REVENUE
Do users tell others? REFERRAL
54. Growth Metrics
How do users find you? ACQUISITION
Do users have a great first experience? ACTIVATION
Do users come back? RETENTION
How do you make money? REVENUE
Do users tell others? REFERRAL
70. EXPERIMENT REPORT Title: [TITLE] Author: [NAME] Created: [DATE]
Background Results
What are you trying to learn or achieve? Enter the data.
Falsifiable Hypothesis
Your list of statements on the expected outcome of the experiment.
Use this format:
[Specific Repeatable Action] will [Expected Measurable Outcome]
Validated Learning VALIDATED or INVALIDATED
Summarize your learning from the experiment.
Experiment Scope
How many and/or how long will the experiment last?
Minimum Build Plan
List the build plan step by step to get your measurement and experiment.
Next Action
Whatʼs the next experiment?
Lean Stack by Spark59.com
84. Understand Problem:
Explorative Customer Interviews
Define Solution:
User Testing With Prototypes
Validate Qualitatively:
Release MVP and hand-collect feedback
10s to 100s of customers
Verify Quantitatively:
Partial Rollout or Split Test and measure improvement
100s to 10,000s of customers