Get Ready for #GivingTuesday: How to Mobilize a Successful Campaign
Wednesday, September 16
Panelist: Jessie Angus, Director of Planning & Strategy at HMC Advertising
The dollars are important.
But focus on impact as well.
GoVermont page has grown almost 40% in the last two years.
But more importantly the page reaches over 40,000 Vermonters monthly, and over 1,200 fans on average engage with the page every month.
PLAN
The dollars are important.
But focus on impact as well.
GoVermont page has grown almost 40% in the last two years.
But more importantly the page reaches over 40,000 Vermonters monthly, and over 1,200 fans on average engage with the page every month.
'Bmore Gives More' campaign in Maryland raised nearly $5.5 million in one-day fundraising as part of #GivingTuesday in 2013.
The campaign included an online push, telephone banks and efforts by local businesses.
Start early.
Make sure your landing page is updated and friendly.
To your business
To the customer
To the channel
A word about hashtags