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Looking for (Lesbian) Love:
Social Media Subtext Readings of Rizzoli and Isles
Libby Hemphill, PhD
Illinois Institute of T...
Fiske’s semiotic supermarket
#rizzles #gayzzoli
semiotic selectivity
more semiotic selectivity
why not just another femslash?
Schwalbe and Mason-Schrock’s
identity work
identity work: policing
identity work: affirming
social media for social change
semiotic supermarket receipts
semiotics and identity work
future research
#BooRadleyVanCullen
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles
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Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles

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Presentation from IR16, the annual conference of the Association of Internet Researchers.

Using Fiske’s (1989) semiotic supermarket metaphor, I examine how Twitter users mix and match moments from Rizzoli and Isles to create a coherent lesbian subtext. To do so, I use tweets containing the portmanteau hashtag #Rizzles or the related tag #Gayzzoli posted during two different episodes of the show. Live tweeting affords us an opportunity to eavesdrop on viewers’ listening activities and provides data useful for testing theories about reading/viewing and participation. I demonstrate the utility of analyzing live tweeting and provide examples of how live tweeters publicly read resistant subtexts.

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Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles

  1. 1. Looking for (Lesbian) Love: Social Media Subtext Readings of Rizzoli and Isles Libby Hemphill, PhD Illinois Institute of Technology libby.hemphill@iit.edu @libbyh
  2. 2. Fiske’s semiotic supermarket
  3. 3. #rizzles #gayzzoli
  4. 4. semiotic selectivity
  5. 5. more semiotic selectivity
  6. 6. why not just another femslash?
  7. 7. Schwalbe and Mason-Schrock’s identity work
  8. 8. identity work: policing
  9. 9. identity work: affirming
  10. 10. social media for social change
  11. 11. semiotic supermarket receipts
  12. 12. semiotics and identity work
  13. 13. future research
  14. 14. #BooRadleyVanCullen

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