1. Healthcare Capabilities
x.x.12

2. CRIMSON HEXAGON
SOCIAL INTELLIGENCE THAT
MATTERS

3. WHAT IS CRIMSON HEXAGON?
Using ForSight, Crimson Hexagon is a social media
platform that taps into billions of unsolicited consumer
opinions taking place on social media. It uncovers not only
keywords, but also vital consumer sentiment and insights
about companies, products, industries, competitors and
more.

4. WHAT IS CRIMSON HEXAGON?
WHAT NEGATIVE THINGS ARE
CONSUMERS SAYING ABOUT MY
COMPANY AND PRODUCTS? WHY?
HOW DO CONSUMERS TRULY FEEL
ABOUT MY BRAND, PRODUCTS
AND MARKETING EFFORTS?

5. WHAT IS CRIMSON HEXAGON?
WHAT DO MY ADVERTISEMENTS
AND MARKETING REALLY MEAN TO
PEOPLE? WHO ARE THE MOST
INFLUENTIAL PEOPLE DISCUSSING
MY PRODUCTS?
WHY ARE CONSUMERS CHOOSING
ANOTHER BRAND OVER MY OWN?
WHAT ARE THE MOST INFLUENTIAL
TOPICS PEOPLE ARE DISCUSSING
ABOUT MY BRAND?

6. HOW DOES CRIMSON DIFFERENTIATE US
FROM COMPETITORS?
Manual
Coding
Keyword-­‐Based
Sentiment
Natural
Language
Processing
(NLP)
I
deserve
this
glass
of
grey
goose
I'm
about
to
have.

7. HOW DOES CRIMSON DIFFERENTIATE US
FROM COMPETITORS?
Manual
Coding
Keyword-­‐Based
Sentiment
Natural
Language
Processing
(NLP)
37,623:
Mentions
of
“Nissan”
in
a
given
week.

8. SO HOW DOES IT WORK?
With 10 or more examples of what each concept “looks like,” the
algorithm identifies the statistical pattern and quantifies how often
that pattern occurs.
• No pre-defined lexicon or structured set of rules.
• Flexible output – with user-defined categories and groupings –
aligns the results of each analysis with business objectives and
KPIs.
• Deeper, more actionable insights.
• Differentiation between relevant and irrelevant conversation.

9. SO HOW DOES IT WORK?
MAY ‘08
BLOGS
NEWS
MAR ‘09 SEP ‘09 JUL ‘10
FORUMS TWITTER
FIREHOSE
FACEBOOK YOUTUBE
FEB ‘12
300
BILLION

10. TOOLS THAT CREATE CLIENT
SATISFACTION

11. TOOLS THAT CREATE CLIENT
SATISFACTION

12. TOOLS THAT CREATE CLIENT
SATISFACTION

13. TOOLS THAT CREATE CLIENT
SATISFACTION

14. TOOLS THAT CREATE CLIENT
SATISFACTION

15. EXAMPLE OF BUZZ MONITOR

16. EXAMPLE OF OPINION MONITOR

17. EXAMPLE OF REAL TIME MONITOR

18. SO HOW CAN CRIMSON HELP YOUR
CLIENTS?
Crimson is a great tool to help clients dive into unexplored
consumer opinions, ultimately providing deeper and more
actionable insights to align with business objectives and KPIs.
• Analyze a brand’s share of voice
• Understand how people perceive a brand and their marketing
efforts – positive, neutral or negative
• Differentiate between relevant and irrelevant conversation
• Discover the key stakeholders discussing clients’ efforts
• Learn where people discuss the brand most and how often
• Realize the true impact of social media efforts

19. HOW DOES SWITCH USE CRIMSON?
• New Business Pitches
• Competitive Intelligence
• Social Media Monitoring
• Real Time Social Media Monitoring during events
• Post Event Analysis
• Crisis Management/Prevention

20. LET’S DISCUSS
The
end!