Before you get too far into your creative endeavor, stop and think about why you got into this in the first place. Creating a Mission statement can tell you why, but should not tell you how, when or how much, but a Vision statement can. Arnold, Cyrano and Kermit can help too.

1. ignite captures
the best of geek
culture in
a series of five-minute
speed presentations

2. npr
the mission of npr is to work
in partnership with member stations
to create a more informed public
- one challenged and invigorated by a deeper understanding and appreciation
of events, ideas and cultures.

3. continued...
to accomplish our mission, we produce, acquire, and distribute
programming that meets the highest standards of
public service in journalism
and cultural expression;
we represent our members
in matters of their mutual interest; and we provide
satellite interconnection
for the entire public radio system.

4. better npr
to create a more informed public
of events, ideas and cultures;
we represent our members.

5. ocean breeze soap will
get you clean

6. ?
how does this help you
kick ass at your job

7. your mission
should you choose to accept;
is not about how;

8. wikipedia
ideally, a mission statement guides
the actions of the organization,
spells out its overall goal,
provides a sense of direction,
and guides decision making

9. ignores the competition;
isn t about money;
should be platform agnostic;

10. can we do this
with your platform?
the answer is still yes, so
stop asking me

11. hiring managers value
good communication
and real-world experience
more than strong tech chops
because 80% of your job is about
solving problems
and understanding requirements

12. the difference

13. NEWS MEDIA
can t get a grip on reality
because their business
is based on a platform

14. any mission you write that
depends on a platform
is bound to lead to failure when the
shift hits the fan

15. your mission should not say you re going to
build a great
performing arts center
with a two-million-dollar
sound system

16. ask yourself what
THEY
really want.
(your customers)

17. at company XYZ our mission is
to prove a point about
quality and professionalism
while living in the coolest house
and to invent cool toys for bob

18. how about...
at company XYZ our mission is
to provide a platform for
collaboration with our partners;
always remain involved in the X community;
and encourage employee innovation

19. the vision
at company XYZ our vision is to
build out our widget tools
to interoperate with 90% of consoles;
remain active in the X community board of directors;
and create a 20% time employee program
that releases 1 in 10 projects to market
by the year 2012

20. ryan price
ryanpricemedia.com
@liberatr
floridacreatives.com
drupaleasy.com
slideshare.net/liberatr