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                                                                                                                        Benchmarking
             Benchmarking green                                                                                         green logistics
          logistics performance with                                                                                      performance
               a composite index
                                                                                                                                            873
                                      Kwok Hung Lau
School of Business Information Technology and Logistics, College of Business,
  Royal Melbourne Institute of Technology University, Melbourne, Australia

Abstract
Purpose – This paper aims to discuss the development and use of a green logistics performance
index (GLPI) for easy comparison of performance among industries and countries. It uses the survey
data collected from the home electronic appliance industry in China and Japan as an example to
demonstrate the index development process and compare the performance of green logistics (GL)
practices between the two countries using the proposed index.
Design/methodology/approach – Two-sample t-test and one-way analysis of variance (ANOVA)
were used to analyse the data collected from a questionnaire survey. Principal component analysis
(PCA) was employed to derive the weights from the survey data for the GLPI.
Findings – The findings reveal that the GLPI derived using PCA is robust and gives similar results
as obtained through two-sample t-test and ANOVA of the dataset in the comparison of performance
among firms and between countries in the study.
Research limitations/implications – This study lends insight into the use of an objectively
derived composite index to measure and compare GL performance. To serve mainly as a proof of
concept and to enhance response rate in the questionnaire survey, the scope of the study is limited to
three major logistics functions in an industry in two countries.
Practical implications – Managers can use the GLPI to benchmark their performance in the
respective logistics areas and revise their supply chain strategy accordingly. The proposed index may
also assist governments in formulating policies on promoting their GL implementation.
Social implications – A comprehensive composite index to benchmark GL performance can
facilitate and encourage industries to invest in GL. This will help reduce negative impacts of logistics
activities on the environment.
Originality/value – Research in GL to date has largely focused on theory and management
approach. This paper fills the gap in the literature by empirically comparing GL performance among
firms and countries through the use of a composite index. It also contributes to a better understanding
of the association between GL performance and firm size as well as the driving factors behind it.
Keywords Benchmarking, Green logistics, Performance, Sustainable development,
Extended producer responsibility, Resource-based view, China, Japan, Distribution management
Paper type Research paper


Introduction
Environmental impact of business activities has become an important issue in recent
years due to growing public awareness of environmental conservation, increasing need
for sustainable development, and introduction of environmental legislations                                           Benchmarking: An International
                                                                                                                                               Journal
                                                                                                                                   Vol. 18 No. 6, 2011
The author would like to sincerely thank the retailers for providing the information used in this                                          pp. 873-896
                                                                                                                   q Emerald Group Publishing Limited
study. He also wishes to extend his gratitude to the two anonymous reviewers for providing                                                  1463-5771
valuable comments and suggestions for improving the paper.                                                            DOI 10.1108/14635771111180743
BIJ    and regulations in developed countries. Companies are redesigning their logistics
18,6   practices to make the activities more energy efficient and environment friendly. Green
       supply chain initiatives in procurement, manufacturing, distribution, and recycling are
       rapidly emerging as major trends (Mason, 2002). Consequently, green logistics (GL) have
       become an important consideration and a big challenge to supply chain management
       around the globe (Murphy and Poist, 2000; Rao and Holt, 2005; Vachon and Klassen, 2006).
874        The need to lessen the impact of business logistics activities on the environment is
       constantly increasing. In a series of workshops organized by the University of Hull
       involving academics and practitioners in supply chain management to investigate the
       issues and challenges of the next generation supply chains, environmental issues with
       cost effectiveness is always the major and most imminent concern identified (EPSRC,
       2010). Generally speaking, GL refer to “attempts to measure and minimize the ecological
       impact of logistics activities” (Reverse Logistics Executive Council, 2010). They include
       green purchasing, green material management and manufacturing, green distribution
       and marketing, as well as reverse logistics (Hervani et al., 2005). The overall objective is
       to reduce impact on the environment, lower production cost, and improve product value.
       GL can lead to lower inventory level, reduced logistics cost, increased revenue, improved
       customer service, enriched information for reverse logistics, and enhanced corporate
       image (Murphy et al., 1995). Effective management of GL activities not only affects an
       organization’s operational and economic performance (Tooru, 2001; Alvarez et al., 2001)
       but also increases its competitiveness in the long run (Bacallan, 2000; Rao, 2004).
           From a broader perspective, GL can be regarded as part of green supply chain
       management (GSCM) that aims at integrating environmental thinking into closed-loop
       supply chain management. The activities involved include product design, supplier
       selection and material sourcing, inbound transportation, manufacturing processes,
       waste reduction, product packaging, distribution and delivery to customers, and
       end-of-life product returns for recycling and reuse (Beamen, 1999; Linton et al., 2007;
       Srivastara, 2007). With the growing concern of the public about the environment, GSCM
       has moved to the top of the research agenda. There have been studies investigating the
       various aspects of GSCM in recent years (Table I). For example, Zhu and Sarkis (2004)
       explore the relationship between GSCM practices and firm performance in the
       manufacturing industry of China. Hervani et al. (2005) develop a conceptual framework
       and proposed some metrics to measure environmental performance. Kainuma and
       Tawara (2006) apply the multiple attribute utility theory to assess a supply chain with
       re-use and recycling throughout the life cycle of products and services. Simpson et al.
       (2007) study the role of supply chain relationship in GSCM and the conditions for
       positive response from supplier to customer’s environmental requirements. Walker et al.
       (2008) investigate the drivers, such as regulations and customer preferences, and the
       barriers, such as costs and poor commitment, that companies face in implementing
       GSCM practices. Zhu et al. (2008) test the validity of including factors such as internal
       environmental management, green purchasing, cooperation with customers, eco-design
       practices, and investment recovery in the measurement models of GSCM practices
       implementation. More recently, Sundarakani et al. (2010) measure the carbon footprints
       across the supply chain using a mobile (logistics) emission diffusion model.
           GL and GSCM are particularly important to developing countries such as China,
       which has now become a global manufacturing base for many developed countries
       because of cheap labour supply and other incentives offered to foreign investors
Benchmarking
Category    Focus/theme                                 Studies
                                                                                                        green logistics
Theoretical Concept, definition, and overview of GSCM Linton et al. (2007), Srivastara (2007),             performance
                                                     Van Hoek (1999)
            Theory and approach to assessing green   Handfield et al. (2002), Kainuma and
            supply chain                             Tawara (2006)
            GSCM strategies and decision framework Sarkis (2003), Sheu and Chen (2009)                                875
            GSCM drivers and barriers                Testa and Iraldo (2010), Walker et al. (2008),
                                                     Zhu and Sarkis (2006)
            Green supply chain design                Beamen (1999)
            Green supply chain modelling and         Hui et al. (2007), Sheu et al. (2005)
            simulation
            Carbon management and measurement of Butner et al. (2008), Sundarakani et al.
            carbon footprints in supply chain        (2010)
Empirical Performance measurement of green supply Hervani et al. (2005), Zhu and Sarkis
            chain                                    (2004, 2007), Zhu et al. (2008)                                Table I.
            GSCM practices in manufacturing          Ferretti et al. (2007), Shang et al. (2010),     GSCM studies conducted
            industries                               Simpson et al. (2007), Zhu et al. (2007)                 in recent years



(Langley Jr et al., 2007). Nevertheless, comprehensive regulations in many developing
countries to protect the environment from heavy industrial and business activities
have yet to be introduced. GL and GSCM practices are relatively uncommon and
mostly initiated by large corporations with more resources to invest in these practices.
While there are studies investigating the emergent GSCM practices in several
manufacturing industries of China (Zhu and Sarkis, 2006; Zhu et al., 2007), research in
comparing GL or GSCM performance among industries or countries is limited. The
purpose of this study is to fill this gap by proposing the use of a Green Logistic
Performance Index?? (GLPI) to facilitate the comparison of GL performance across
industries or nations. The concept is similar to the logistics performance index (LPI)
developed by the The World Bank (2010) which can be used to assess and benchmark
performance of different countries using the same set of criteria. As an example to
illustrate the development and the application of the proposed index, the current GL
practices and performance of the home electronic appliance (HEA) manufacturers in
China and Japan are investigated and compared.
    While a comprehensive GLPI should cover all the GL and GSCM practices in its
formulation, collection of data on all GL activities from companies in a pilot study to
help develop the index as proof of concept will be too ambitious and hence affect the
response rate. This is particularly so when GSCM practices are not fully adopted by
many firms especially the small- and medium-sized manufacturers. To serve as a
demonstration of feasibility and to simplify data collection, this study has focused
mainly on three categories of GL activities, namely, purchasing, packaging, and
transportation in the data collection. The rationale of choosing these three activities for
investigation is given in the next section.

GL activities
While all logistics activities affect the environment in one way or the other, activities in
certain areas tend to generate larger impacts and the adoption of GL would bring
relatively greater benefits (Guide, 2000; Wu and Dunn, 1995). For example,
BIJ                      using environment-friendly materials in production or recycled parts in
18,6                     remanufacturing not only lessens the adverse effect on the environment but also
                         reduces manufacturing cost (Karpak et al., 2001). Similarly, the use of green or recycled
                         packaging materials, together with improved packaging designs and techniques,
                         help manufacturers reduce packaging waste and cost (Crumrine et al., 2004). In
                         transportation, consolidation of orders and optimisation of schedules and routes
876                      decrease distribution frequency and cut fuel consumption (Rao et al., 1991). The use of
                         more fuel-efficient vehicles or alternative energy sources directly reduces greenhouse
                         gas emission (European Commission, 2001). Purchasing, packaging, and transportation
                         also broadly represent the major upstream and downstream logistics functions in a
                         supply chain. GL practices in these three functions can, to a certain extent, reflect the
                         state of GSCM in an industry. Table II summarizes the benefits of and challenges in
                         implementing the three categories of GL activities as reported in the literature.
                             Surveys also reveal an increasing awareness, interest, and emphasis in green
                         purchasing, packaging, and transportation. A survey of 527 US enterprises by Min and
                         Galle (2001) reveals that over 84 percent of the firms have participated in some form of
                         green purchasing initiatives. Involvement in green purchasing is found to be related
                         positively to firm size and attitude towards regulatory compliance. Similarly, a survey
                         of 1,225 packaging personnel by the sustainable packaging coalition and packaging
                         digest shows that 73 percent of the respondents report that their companies have
                         increased an emphasis on packaging sustainability (Kalkowski, 2007). Sustainability
                         innovators and early adopters of green packaging practices tend to be those who work
                         for larger organizations that have a high level of commitment at the corporate level,
                         and with staff dedicated to the sustainability function. This finding suggests that
                         green packaging may be related to firm size. Another study reveals that 72 percent
                         of the 235 transportation and logistics professionals surveyed are planning to improve
                         energy efficiency and 42 percent are planning to use vehicle re-routing to reduce


                         Activity       Benefit                       Challenge                   Studies

                         Green          Reduces waste and            High set up cost            Karpak et al. (2001),
                         purchasing     liability cost               Requires management         Min and Galle (2001),
                                        Builds a “green” image for   commitment and              Rao and Holt (2005)
                                        the company                  company-wide standards
                         Green          Reduces packaging cost       High cost of using          Crumrine et al. (2004),
                         packaging      and solid waste              alternative packaging       Delaney (1992),
                                        Maximizes environment        materials and techniques    Harrington (1994)
                                        friendliness through the
                                        use of alternative
                                        packaging materials and
                                        techniques
                         Green          Reduces fuel consumption     High investment cost of     Rao et al. (1991),
                         transportation and cuts operating cost      alternative fuel vehicles   Vannieuwenhuyse et al.
Table II.                               Generates less noise, air                                (2003), Wu and Dunn (1995)
Benefits and challenges                  pollution, and traffic
of green purchasing,                    congestion
packaging, and                          Improves customer and
transportation                          public relationships
mileage (O’Reilly, 2008). Relative importance of green issues to a company is found to         Benchmarking
be related positively to its annual revenue suggesting that larger firms accord higher          green logistics
priority to green transportation and logistics.
                                                                                                 performance
Green logistic performance index
Based on the same concept of the LPI developed by the The World Bank (2010), the GLPI
proposed in this study is designed to facilitate cross-industry or cross-country assessment              877
of GL performance and identification of gaps in GL practices. Similar to the LPI, the GLPI
and its underlying indicator variables constitute a dataset to measure GL performance
among industries or countries across several major categories of GL activities. The richer
the dataset is in terms of categories of GL activities investigated and the number of
industries or countries surveyed, the more robust the comparison and benchmarking
will be. While the LPI considers various attributes affecting the logistics performance of a
country such as infrastructure, information technology, service quality, government
regulations and policies, etc. the GLPI looks at investment of resources, adoption of latest
technology, and compliance with environmental regulations, etc. to determine the overall
performance of the industry or nation in GL activities.
   The approach adopted in developing the GLPI is also similar to that of the LPI.
A five-point scale is used to gauge the performance of a surveyed firm in various GL
activities. These numeric outcomes, from 1 (worst) to 5 (best), serve as indicators to
indicate how bad or good a firm in the industry performs in the surveyed activities in
comparison with others. The GLPI is then aggregated as a weighted average of the
various performance scores using the principal component analysis (PCA) method to
derive the weights for the indicator variables thereby improving the statistical
confidence of the composite index.
   Unlike the LPI which surveys the logistics companies and professionals trading
with the countries under study on the various dimensions of logistics performance, the
GLPI relies on the self-assessment of firms to report their performance in the surveyed
GL activities. There are reasons for taking this approach. First, unlike logistics
outsourcing, GL practices are still mainly in-sourced since the scale and the scope of
activities on many occasions are still relatively small. Second, as a pilot study to collect
data to prove the concept of the GLPI, limitation in resources has restricted the
opportunity of hiring an expert panel to perform the evaluation.

Research objective
This study attempts to use China, a developing country, and Japan, a developed country,
as case studies to illustrate how a GLPI can be developed and used to compare the overall
GL performance of the two nations. As a rapidly developing country, China has become
the world’s biggest manufacturing base for many developed nations (Langley et al.,
2007). Consequently, there is an urgent need to implement GL and GSCM in various
industry sectors to help reduce negative impact on the environment. In contrast, Japan as
a developed country has widely implemented GL and GSCM in many industries. For
many years, it has been the world’s leading country in the number of ISO 14001 certified
firms (ISO World, 2007). Using the HEA manufacturing industry as an example, this
study aims at developing a GLPI and revealing the differences in GSCM practices
between the two countries. The objective of this study is to answer the following
research questions:
BIJ       RQ1. What is the current GL performance of the HEA manufacturing industry
18,6           in China and Japan?
          RQ2. What are the differences in GL practices identified through the comparison
               of performance?
          RQ3. Can an overall GLPI be developed to simplify performance comparison with
878            reliable result?

       Research methodology
       To answer the above research questions, this paper reports the findings of a questionnaire
       survey of 107 HEA manufacturing companies – 58 in China and 49 in Japan on their
       current GL adoption and performance. The data collected are used to develop a GLPI for
       comparison. Companies participated in the questionnaire survey were requested to
       evaluate their own performance in 15 GL activities with reference to the industry
       practices. The self-evaluation approach has been adopted in many studies on supply chain
       and logistics performance (Carter, 2005; Lee et al., 2007; Lin and Ho, 2009; McCormack et al.,
       2008; Zhu and Sarkis, 2004). Although there might be possibilities of under- or
       over-assessment of performance on certain activities by individual respondents, the
       aggregate findings should reflect more or less the current situation. The emphasis on
       relative rather than absolute performance using a five-point scale will further lessen the
       impact of any random assessment bias. In this survey, the focus is placed on three major
       logistics areas in the HEA supply chain, namely, purchasing, packaging, and
       transportation, where GL can bring significant benefits (Guide, 2000; Wu and Dunn, 1995).

       Sample selection and survey instrument design
       As successful GL implementation requires resources and experiences, it is more likely
       that companies practicing GL are relatively large and well-established organizations.
       Therefore, for the survey, only companies operating for at least five years in the
       industry with 200 or more employees and an average annual sales volume greater than
       US$30 million were selected. Based on these criteria, altogether 176 HEA
       manufacturers in China and 165 in Japan were identified from the industry member
       lists of the two countries compiled through internet search. These HEA manufacturers
       cover a wide range of industry segments producing products such as television,
       refrigerator, microwave oven, washing machine, air-conditioner, household audio and
       video entertainment equipment, and communication devices.
           A self-administered questionnaire was employed to collect data for analysis.
       It focused on evaluating the performance of GL activities in the three areas under
       investigation. Apart from providing information on company profile as to years of
       establishment, number of employees, and annual sales, etc. respondents were also asked
       if their companies had implemented GL. If affirmative, they were requested to evaluate
       the GL performance of their companies in various activities with reference to the
       industry practices. To encourage response, a relatively short questionnaire was designed
       involving only 15 GL activities (Table III). They include the use of environment-friendly
       raw materials, adoption of environment-friendly packaging design, and optimisation of
       distribution process to reduce transportation hence carbon emission, etc. To standardize
       replies so as to facilitate statistical analysis, closed-end questions with multiple-choice
       answers in a five-point scale, ranging from worst (1) to best (5), were asked.
Benchmarking
Category               Activity
                                                                                                       green logistics
Green purchasing       A1 – purchase of environment-friendly raw materials                               performance
                       A2 – substitution of environment harmful raw materials with friendly ones
                       A3 – purchase of recycled raw materials
                       A4 – use of suppliers that meet stipulated environmental criteria
                       A5 – compliance with international environmental regulations in purchasing                      879
Green packaging        A6 – use of environment-friendly materials in packaging
                       A7 – use of environment-friendly design in packaging
                       A8 – use of cleaner technology in packaging
                       A9 – use of recycled packaging materials purchased externally
                       A10 – taking back waste packaging materials from customers for recycling
Green transportation   A11 – optimisation of efficiency through the use of energy efficient vehicles
                       A12 – optimisation of distribution process through better routing and
                             scheduling                                                                            Table III.
                       A13 – use of integrated delivery to reduce transportation                     Green logistics activities
                       A14 – use of environment-friendly technology in transportation                     investigated in the
                       A15 – managing reverse material flows to reduce transportation                    questionnaire survey



The survey questions are developed from the literature of GL practices reviewed in the
previous sections. For example, the use of recycled packaging materials (A9) and
environment-friendly packaging design (A7) to reduce waste are based on the study
of Crumrine et al. (2004). The purchase of environment-friendly raw materials for
production (A1) and recycled parts for remanufacturing (A3) come from the findings
of Karpak et al. (2001). Also, the use of consolidation of orders (A13) and optimization
of schedules (A12) to reduce distribution frequency and to cut fuel consumption are
derived from the studies of Rao et al. (1991) and Wu and Dunn (1995). Many of the
activities investigated in this study also align with the actual practices of the industries
as well as the recommendations made by major logistics consulting companies. For
example, activities A6, A7, and A11-A14 are in agreement with the GL principles
adopted by the Italian automobile manufacturer Fiat. These principles include:
   .
       increased use of low-emission vehicles;
   .
       use of intermodal solutions to reduce road transportation;
   .   optimisation of transport capacity through consolidation and scheduling; and
   .
       reduced use of packaging and protective materials through lightweight design
       (Fiat Group, 2010).

Similarly, the activities match well with some of the major GL opportunities
recommended by the global management consulting firm (Accenture, 2008) which
include:
   .
      network optimisation;
   .
      improvement inventory management;
   .
      improved vehicle fuel consumption;
   .
      reduced warehouse energy consumption; and
   .
      packaging reduction.
BIJ                    Data collection and tools of analysis
18,6                   The questionnaires were e-mailed directly to the logistics managers of the companies
                       selected for the survey with a covering letter explaining the purpose of the study.
                       A reminder was sent to encourage response two weeks after the questionnaire was
                       dispatched. The mailing of survey questionnaires and reminders and collection of
                       returns were completed in October 2007. A total of 341 questionnaires – 176 to China
880                    and 165 to Japan were sent using the e-mail addresses provided in the industry member
                       lists. A total of 107 valid returns – 58 from the Chinese and 49 from the Japanese
                       manufacturers were received (Table IV). Of the 107 companies, 69 reported that they
                       had implemented GL to various extents (36 in China and 33 in Japan).
                           As shown in Table V, the 107 responding HEA manufacturing companies were
                       divided into three groups:
                           (1) medium-sized firms;
                           (2) large-sized firms; and
                           (3) very large-sized firms

                       based on their number of employees following the European practice (European
                       Commission, 2003). Pearson’s x 2-test (Pearson, 1900) was used to investigate if there is
                       association between adoption of GL practices and firm size. Two-sample t-test
                       (Student, 1908) was used to test if there are significant differences between China and
                       Japan in the performance of various GL activities among the surveyed HEA
                       manufacturers. one-way analysis of variance (ANOVA) (Fisher, 1925) and Scheffe’s      ´
                       (1953) test were used to test if there are significant differences in GL performance
                       among the surveyed HEA manufacturers of different firm size. PCA (Hotelling, 1933)
                       was used to obtain the weights to develop the GLPI used for an overall comparison of
                       GL performance between the two countries.



                                                                        China           Japan              Total

                       Questionnaires sent                              176             165                341
                       Questionnaires successfully delivered            172             159                331
                       Questionnaires returned                           59              51                110
                       Valid returns                                     58              49                107
Table IV.              Response rate (%)                                 33.7            30.8               32.3
Response rate of       Manufacturers with GL adoption                    36              33                 69
questionnaire survey   Manufacturers with no GL adoption                 22              16                 38




                       Group of firms                     Number of employees           Count                %
Table V.
Classification of       1. Medium sized                   ,250                            38                 35.5
responding companies   2. Large sized                    $250 and ,1,000                 49                 45.8
based on number        3. Very large sized               $1,000                          20                 18.7
of employees           Total                                                            107                100
Results and discussions                                                                                   Benchmarking
Adoption of GL practices and firm size                                                                     green logistics
Returns from the survey reveal that adoption of GL practices in the HEA
manufacturing industry is not particularly widespread. Only about 65 per cent of the                        performance
responding companies have reported GL adoption. Pearson’s x 2-test was applied to
determine if there is any association between GL adoption and firm size. The result is
shown in Table VI.                                                                                                        881
    The x 2-test result suggests that there is a positive association between adoption of
GL practices and firm size. In other words, larger firm has a higher propensity to adopt
GL. The correlation coefficients C and V are both around 0.3 indicating that the
association is only a moderate one. Results of the Marascuilo (1966) procedure, which
allows a simultaneous testing of differences of all pairs of proportions when there are
several populations under investigation, indicate that the level of GL implementation of
medium-sized firms is significantly lower than that of the other two groups. On the
other hand, there is not enough evidence to suggest that large- and very large-sized
firms are different in the likelihood of adoption. The observed difference may be related
to the ability to invest in GL, the management support available, and the organization
structure of the companies. As GL requires additional resources for planning and
implementation, larger firms are more capable to invest in the area and use GL as a
competitive edge. This finding aligns with the literature that many big companies and
organizations are incorporating GL or GSCM as part of their corporate strategies
(Murray, 2000; Olson, 2008). The observation can be explained by the resource-based
view (RBV) theory, which advocates that to gain sustainable competitive advantage
large firms tend to use their resources to develop unique capability that is difficult
for their competitors to imitate or substitute (Barney, 1991; Conner, 1991; Grant, 1991;
Wernerfelt, 1984). In contrast, investment in environmental program may be a heavy
economic burden to smaller firms. Therefore, support from top management may not

                                                       Group of firms
                                  (1) Medium sized     (2) Large sized   (3) Very large sized   Total
Adoption of GL practices
GL practices adopted                   17                  35                    17              69
GL practices not adopted               21                  14                     3              38
Total                                  38                  49                    20             107
Pearson’s x2-test
Calculated x 2-value                   11.178
Degree of freedom                       2
Critical x 2-value at a ¼ 0.05          5.992
                                                         [ Reject H0: GL adoption is independent
p-value                                 0.004                          of firm size
Marascuilo procedure
Proportions                      Absolute difference   Critical range
j Group 1-Group 2 j                     0.267               0.253           [ Significant
j Group 1-Group 3 j                     0.403               0.278           [ Significant
j Group 2-Group 3 j                     0.136               0.251         [ Not significant                           Table VI.
Correlation coefficient                                                                                         Pearson’s x 2-test
Contingency coefficient                  0.308                                                               for independency of
C                                                                                                       adoption of GL practices
     ´
Cramer’s V                              0.323                                                                     from firm size
BIJ    be readily available. The organization structure of smaller companies may also not be
18,6   able to provide proper management to support GL. Last but not least, economies of
       scale can also play an important role. Larger firms tend to invest more in GL and are
       more likely to benefit from economies of scale than their smaller counterparts (Min and
       Galle, 2001). This in turn can provide additional incentive for larger companies to
       further invest in GL practices.
882
       GL performance between HEA manufacturers in China and Japan
       For each sample, one-sample t-test was first used to determine if the mean performance
       score of each GL activity surveyed is significantly different from the conjectured value
       of three (i.e. average performance). Two-sample t-test was then used to determine if
       there is any significant difference in average performance in the various GL activities
       of the two countries. Results of Levene’s (1960) test for equality of variance show that
       equal variance can be assumed in the analysis. Therefore, the pooled-t method can be
       used to increase the power of the test if necessary. To be prudent, however, the
       two-sample method with no pooling of variances was used as recommended in many
       recently published statistics textbooks (Sharpe et al., 2010, p. 358). The results are
       summarized in Table VII.
          The findings reveal that in general HEA manufacturers in Japan perform better in GL
       (with all of the mean scores above 3) than their counterparts in China (with majority of
       the mean scores below 3). The two-sample t-test results show that, for more than half
       of the surveyed activities, the differences in performance between the two samples
       are significant at a ¼ 0.05 suggesting that there is room for improvement for the Chinese
       manufacturers. Among the 15 activities investigated, the Chinese manufacturers
       perform best (and on par with the Japanese manufacturers) in A3, A10, and A13.
       This finding suggests that the Chinese manufacturers may be more concerned with the
       cost reduction aspect of GL implementation. The use of recycled raw materials and
       taking back waste packaging materials from customers for recycling can help reduce
       purchasing and packaging costs. The use of integrated delivery to reduce transportation,
       which requires little capital investment to implement, also lowers distribution cost.
          For the more costly activities such as A1, A7, A8, and A11, the Japanese manufacturers
       clearly excel in performance. This finding suggests that to the Japanese manufacturers
       GL may be adopted for reasons other than sheer cost reduction. Considerations such
       as extended producer responsibility (EPR), sustainable development, and long-term
       competitive advantage, etc. may be equally important. In other words, the Chinese
       manufacturers seem to focus more on the short-term cost benefit of GL and may not
       appreciate the greater long-term benefit arising from environmental consideration as the
       Japanese manufacturers do.

       GL performance among different groups of HEA manufacturers
       ANOVA was used to determine if the mean performance scores of the three groups of
                                                                             ´
       manufacturers in the 15 GL activities surveyed are different. Scheffe’s test was then
       employed for post hoc multiple comparisons to detect pairwise differences among
       the groups. The analysis and test were applied to both the samples from China and
       Japan for comparison and the results are given in Tables VIII and IX.
          The mean performance scores of the different groups of HEA manufacturers in China
       and Japan align with the earlier finding of the aggregate analysis using Chi-square test
Benchmarking
                                                      One-sample t-test          Two-sample t-test
                                                    China         Japan                                 green logistics
                                                   (n ¼ 36)     (n ¼ 33)                       Reject     performance
Activity                                          Mean    p   Mean      p       t-value p       H0?

A1 – purchase of environment-friendly raw
     materials                                    2.44 * 0.010 3.67 * 0.003 24.20 0.000         U                     883
A2 – substitution of environment harmful raw
     materials with friendly ones                 2.81   0.352 3.39     0.062 22.03 0.047       U
A3 – purchase of recycled raw materials           3.31   0.196 3.27     0.247  0.10 0.921       X
A4 – use of suppliers that meet stipulated
     environmental criteria                       2.56 * 0.047 3.52 * 0.024 23.13 0.003         U
A5 – compliance with international
     environmental regulations in purchasing      2.86   0.492 3.48 * 0.021 22.21 0.031         U
A6 – use of environment-friendly materials in
     packaging                                    2.67   0.103 3.48 * 0.024 22.87 0.006         U
A7 – use of environment-friendly design in
     packaging                                    2.69   0.155 3.55 * 0.010 22.93 0.005         U
A8 – use of cleaner technology in packaging       2.72   0.185 3.48 * 0.011 22.79 0.007         U
A9 – use of recycled packaging materials
     purchased externally                         3.00   1.000 3.45 * 0.030 21.60 0.116          X
A10 – taking back waste packaging materials
       from customers for recycling               3.31   0.110 3.12     0.488 20.73 0.473        X
A11 – optimization of efficiency through the use
      of energy efficient vehicles                 2.56   0.051 3.52 * 0.030 23.04 0.003         U
A12 – optimization of distribution process
       through better routing and scheduling      2.89   0.606 3.39     0.062 21.71 0.093        X
A13 – use of integrated delivery to reduce
       transportation                             3.47 * 0.042 3.21     0.344     0.83 0.412     X
A14 – use of environment-friendly technology in
      transportation                              2.64   0.074 3.06     0.786 21.43 0.157        X
A15 – managing reverse material flows to reduce
      transportation                              3.06   0.793 3.36     0.076 21.06 0.293        X                Table VII.
                                                                                                               Comparison of
Notes: *Significant at: a ¼ 0.05; H0: there is no difference in average performance in the GL activity       differences in GL
concerned between China and Japan; performance score: 1 (worst)-5 (best), X – do not reject H0,         performance between
U – reject H0                                                                                                China and Japan



that GL adoption is related to firm size. In both cases, it can be seen that very large-sized
firms are performing better than large- and medium-sized firms in most of the GL
activities. The ANOVA results shown in Table IX indicate that there is significant
difference in performance among the three groups of HEA manufacturers in China in
eight activities, namely, A2, A5, A6, A7, A9, A11, A12, and A15. In contrast, the difference
among the three groups of Japanese manufacturers only exists in three activities,
namely, A1, A6, and A11. This suggests that the performance of different groups of
manufacturers in China is more diverse than that of the Japanese manufacturers. The
relative consistency in performance of the Japanese manufacturers may be due to greater
awareness of environmental protection, more stringent environmental regulations,
as well as longer history of GL adoption in developed countries.
           ´
   Scheffe’s test results in Table IX indicate that very large-sized firms in China are
performing better than large- and medium-sized firms in A2, A5, A7, and A12.
BIJ
                                                                                                                                                           18,6


                                                                                                                                          884




  Table VIII.
  Comparison of
  performance in GL

  of HEA manufacturers
  activities among groups

  between China and Japan
                                                                                One-sample t-test on significance of mean performance score
                                                                                      China                                    Japan
                                                                      Medium                      Very large    Medium                    Very large
                                                                      sized (M)    Large sized sized (VL)       sized (M)   Large sized sized (VL)
                                                                       n ¼ 13      (L) n ¼ 16       n¼7           n¼4        (L) n ¼ 19    n ¼ 10
Activity                                                             Mean     p   Mean      p    Mean     p   Mean      p   Mean     p   Mean     p

A1 – purchase of environment-friendly raw materials                  1.85 * 0.000 2.75         0.483 2.86       0.788   2.25   0.319   3.37   0.110 4.80 * 0.000
A2 – substitution of environment harmful raw materials with
friendly ones                                                        2.38     0.055 2.44 * 0.034 4.43 * 0.003           2.75   0.761   3.16   0.546 4.10 * 0.003
A3 – purchase of recycled raw materials                              2.85     0.711 3.75 * 0.023 3.14 0.818             2.25   0.215   3.21   0.508 3.80 0.070
A4 – use of suppliers that meet stipulated environmental criteria    2.69     0.455 2.13 * 0.011 3.29 0.457             3.50   0.495   3.32   0.316 3.90 * 0.029
A5 – compliance with international environmental regulations in
purchasing                                                           2.62     0.096   2.50     0.150   4.14 *   0.005   3.00   1.000   3.47   0.120   3.70     0.066
A6 – use of environment-friendly materials in packaging              1.85 *   0.000   3.25     0.388   2.86     0.788   2.25   0.319   3.21   0.331   4.50 *   0.000
A7 – use of environment-friendly design in packaging                 2.08 *   0.004   2.44 *   0.034   4.43 *   0.003   2.75   0.761   3.42   0.119   4.10 *   0.003
A8 – use of cleaner technology in packaging                          2.77     0.534   2.56     0.186   3.00     1.000   4.25   0.080   3.26   0.310   3.60     0.051
A9 – use of recycled packaging materials purchased externally        2.15 *   0.005   3.44     0.130   3.57     0.280   3.25   0.628   3.53   0.096   3.40     0.223
A10 – taking back waste packaging materials from customers for
recycling                                                            2.92     0.673 3.38       0.252 3.86       0.143   3.00   1.000   2.95   0.826 3.50       0.138
A11 – optimisation of efficiency through the use of energy efficient
vehicles                                                             1.85 * 0.001 2.75         0.483 3.43       0.407   2.25   0.319   3.26   0.331 4.50 * 0.001
A12 – optimisation of distribution process through better routing
and scheduling                                                       2.54     0.165   2.50     0.088   4.43 *   0.003   2.75   0.761   3.16   0.546   4.10 *   0.003
A13 – use of integrated delivery to reduce transportation            3.08     0.861   3.75 *   0.023   3.57     0.280   2.25   0.215   3.16   0.578   3.70     0.132
A14 – use of environment-friendly technology in transportation       2.23 *   0.018   2.88     0.697   2.86     0.766   3.25   0.761   3.16   0.615   2.80     0.591
A15 – managing reverse material flows to reduce transportation        2.62     0.096   2.94     0.872   4.14 *   0.005   3.00   1.000   3.26   0.367   3.70     0.066
Notes: *Significant at: a ¼ 0.05; performance score: 1 (worst)-5 (best)
´
                                                                ANOVA and Scheffe’s test on differences in mean performance scores
                                                                    China                                               Japan
                                                                 Between Between Between                             Between Between Between
Activity                                     F     p      Diff. M and L M and VL L and VL           F      p   Diff. M and L M and VL L and VL

A1 – purchase of environment-friendly raw
materials                                    2.66 0.085    X      X          X         X      14.86 0.000   U      X            U         U
A2 – substitution of environment harmful
raw materials with friendly ones            12.30 0.000   U       X         U          U       3.19 0.055   X      X            X          X
A3 – purchase of recycled raw materials      1.63 0.211   X       X         X          X       2.13 0.136   X      X            X          X
A4 – use of suppliers that meet stipulated
environmental criteria                       2.21 0.126    X      X          X         X       0.70 0.505   X      X            X          X
A5 – compliance with international
environmental regulations in purchasing      6.60 0.004   U       X         U          U       0.52 0.602   X      X            X          X
A6 – use of environment-friendly materials
in packaging                                 6.71 0.004   U       U          X         X      10.13 0.000   U      X            U         U
A7 – use of environment-friendly design in
packaging                                   15.63 0.000   U       X         U          U       2.44 0.104   X      X            X          X
A8 – use of cleaner technology in packaging 0.31 0.737    X       X         X          X       1.66 0.208   X      X            X          X
A9 – use of recycled packaging materials
purchased externally                         6.48 0.004   U       U          X         X       0.11 0.900   X      X            X          X
A10 – taking back waste packaging
materials from customers for recycling       1.72 0.196    X      X          X         X       1.05 0.361   X      X            X          X
A11 – optimisation of efficiency through the
use of energy efficient vehicles              4.26 0.023   U       X         U          X       7.03 0.003   U      X            U         U
A12 – optimisation of distribution process
through better routing and scheduling        9.21 0.001   U       X         U          U       3.19 0.055   X      X            X          X
A13 – use of integrated delivery to reduce
transportation                               0.92 0.407    X      X          X         X       2.03 0.149   X      X            X          X
A14 – use of environment-friendly
technology in transportation                 1.25 0.301    X      X          X         X       0.30 0.746   X      X            X          X
A15 – managing reverse material flows to
reduce transportation                        4.05 0.027   U       X         U          X       0.70 0.505   X      X            X          X
Notes: X – No difference; U- – difference exists; a – 0.05
                                                                                                                                    green logistics




       in GL performance
                                                                                                                                      performance
                                                                                                                                    Benchmarking




   manufacturers between
  Comparison of difference



          China and Japan
               Table IX.
                                                                                                                          885




    among groups of HEA
BIJ                    This finding suggests that very large-sized firms are embracing GL to a greater
18,6                   extent than their smaller competitors. Like their Japanese counterparts, very
                       large manufacturers in China (many are multinational corporations) may have
                       greater awareness of environmental protection, rigorous compliance with regulations,
                       and stronger sense of social responsibility (or EPR) as reported in the literature
                       (Khetriwal et al., 2009; Lee et al., 2000). The practice, which requires higher investment
886                    in resources, can also be seen as a long-term strategy to sharpen competitiveness of the
                       company (Bacallan, 2000; Chan and Chan, 2008; Deshmukh et al., 2006). The mean
                       performance scores in Table VIII also indicate that medium-sized firms in China
                       are performing significantly below average in A1, A6, A7, and A9. This finding again
                       suggests that small firms may be more cost conscious as the use of environment-
                       friendly materials incurs higher cost (Thomas, 2008). Probably for the same reason,
                       medium-sized firms in China are also performing poorer than large- and very
                       large-sized firms in A11 and A14. The use of latest technology in green transportation
                       requires significant capital investment and is usually only affordable to larger
                       manufacturers.
                           Although for the Japanese manufacturers the differences in performance among
                       groups are not as big as that of their Chinese counterparts, the finding also supports
                       the view that a firm’s ability to invest in GL affects its performance. As shown in
                       Tables VIII and IX, very large-sized firms in Japan are performing better than the other
                       two groups of manufacturers in A1, A6, and A11. All these activities incur higher cost
                       or require significant capital investment that is more affordable to very large
                       corporations than smaller companies.
                           The differences in GL performance between firms of different sizes in China and
                       Japan revealed in the survey data suggest that there are basically two approaches to
                       GL implementation. As shown in Figure 1, GL practices can be just a reactive response
                       of smaller firms with limited resources to comply with environmental regulations and
                       to reduce production cost (as reflected in the case of China). In contrast, larger firms
                       may take a proactive approach in which GL is seen not only as sheer compliance with
                       laws and regulations or a mere cost saving measure but also unique capability that
                       adds value to product. Large firms tend to embrace GL in a fuller scale and invest
                       extensively to develop GL as a unique capability to enable the company to attain
                       long-term competitive advantage over their competitors (as reflected in both the cases
                       of China and Japan). In this regard, the RBV theory can be used to account for the
                       incorporation of GL as part of long-term business strategy by some large corporations
                       (Clendenin, 1997; Wells and Seitz, 2005).

                       PCA to generate GLPI
                       To generate a GLPI for overall comparison combining all the indicator variables
                       investigated in the survey, PCA is adopted to help determine the weights for the
                       variables that constitute the index. PCA as a multivariate statistical weighting approach


                                         Firm Size                                  Approach to GL Implementation                             GL Performance
                         - Amount of resources available                 affects   1. Reactive approach                  affects   1. Reactive approach
                         - Strength of corporate social responsibility                - Law compliance and cost saving                - Focuses mainly on low-cost activities
Figure 1.                - Significance of company image                           2. Proactive approach                           2. Proactive approach
Different approaches     - Level of pressure from stakeholders                        - Unique capability building                    - Invests in technologies and infrastructure

to GL implementation
                                                              Underpinned by the RBV theory
is often used in the development of composite index. Examples include Jollands et al.               Benchmarking
(2004), Ali (2009), and Primpas et al. (2010). PCA weighs data by combining the indicator           green logistics
variables into linear combinations that explain as much variation in the dataset as
possible. It provides a relatively objective approach to setting weights that is less biased          performance
than other subjective weighting methods such as opinion polls. Another advantage of
PCA is that it reports the amount of variance in the data that is explained by the
resulting composite index indicating how representative the index is. Furthermore, PCA                             887
is a data reduction method and may help reduce the dimensionality of the dataset if some
of the indicator variables are highly correlated. In this analysis, six components with
Eigenvalue greater than 1 are extracted and orthogonal rotation (varimax with Kaiser
normalization) is used to improve interpretability (Costello and Osborne, 2005).
Category labels are given to the components based on the indicator variables involved.
Table X shows the component loadings after rotation with the largest values in each
category highlighted for easy interpretation.
    The determinant of the correlation matrix of all the indicator variables has a value of
0.000015, which is larger than the necessary value of 0.00001 suggesting that
multicollinearity is not a problem in this case. The Kaiser-Meyer-Olkin (KMO) measure
of sampling adequacy is 0.592 which exceeds the recommended acceptance value of
0.5 (Kaiser, 1974) suggesting that PCA can be applied. Bartlett’s test of sphericity
(Bartlett, 1950) is significant ( p , 0.001) suggesting that there are relationships between
variables. The six components obtained from the dataset together account for
81.3 per cent of the total variance. Albeit a good sign indicating the appropriateness

                                               Principal component loading
                                         PC 2 –         PC 3 –     PC 4 –
                          PC 1 –       awareness of compliance       cost    PC 5 –
                       availabilityof environmental       with    reduction willingness   PC 6 –
Variable (or activity) alternatives    conservation regulations measures to invest         EPR

A2                       0.979            0.058        0.103      20.031      20.039        0.021
A12                      0.974            0.053        0.079      20.049      20.036      2 0.025
A7                       0.922            0.117        0.154      20.061       0.111        0.079
A1                        0.145          0.924        20.015       0.021       0.057      2 0.005
A6                        0.090          0.912        20.125       0.025       0.060      2 0.020
A11                     2 0.021          0.777         0.240      20.065      20.034        0.185
A15                       0.177           0.079        0.880       0.065       0.207      2 0.090
A5                        0.147           0.144        0.862       0.021       0.250        0.031
A10                       0.029         2 0.138        0.649       0.047      20.166        0.226
A3                      2 0.043           0.016        0.055       0.951      20.017      2 0.017
A13                     2 0.080         2 0.029        0.053       0.949      20.103        0.052
A14                     2 0.036         2 0.036        0.010      20.005       0.864        0.198
A9                        0.044           0.101        0.189      20.128       0.765      2 0.079
A8                      2 0.007           0.089        0.041      20.098      20.079       0.842
A4                        0.089           0.042        0.104       0.200       0.349       0.688
Total percentage of
variance explained       19.1            15.9          14.1        12.6        10.9         8.9
Cumulative (%)           19.1            34.9          49.0        61.6        72.4        81.3                  Table X.
                                                                                                     Principal component
Notes: KMO measure of sampling adequacy ¼ 0.592; Bartlett’s test of sphericity (approx.             analysis of the survey
x 2 ¼ 690.74, df ¼ 105, p ¼ 0.000)                                                                                 dataset
BIJ                    of using PCA to obtain the weights for the variables, the figure has to be interpreted with
                       caution. While the natural randomness in the dataset may actually be low in this case, the
18,6                   use of a coarse five-point measurement scale and a relatively small number of indicator
                       variables may also result in lower variability hence the relatively high percentage
                       of variance explained (Møller and Jennions, 2002). Based on the indicator variables or
                       activities included in each category, the components are labelled as availability of
888                    alternatives, awareness of environmental conservation, compliance with regulations,
                       cost reduction measures, willingness to invest, and EPR. They indicate the distinct
                       dimensions in the measurement of GL performance of the firms in the dataset. Using the
                       dominant statistical weights (with values greater than 0.6) obtained from the PCA and
                       the performance scores A1-A15 of the 15 GL activities reported, the total performance
                       score S across the six components can be calculated using Equation (1) as follows:
                         S ¼ 0:924A1 þ 0:979A2 þ 0:951A3 þ 0:688A4 þ 0:862A5 þ 0:912A6 þ 0:922A7
                             þ 0:842A8 þ 0:765A9 þ 0:649A10 þ 0:777A11 þ 0:974A12 þ 0:949A13     ð1Þ
                             þ 0:864A14 þ 0:880A15
                       As the scale used for all the indicator variables are from one to five, the absolute
                       minimum and maximum values of S obtained using Equation (1) are Smin ¼ 12.94 and
                       Smax ¼ 64.69. Using these values, the total performance score S of each firm in the
                       survey can be converted to a composite index I between 0 and 100 using Equation (2).
                       Greater value of I implies a better performance on average across all measures:
                                                                ðS 2 S min Þ100
                                                          I¼                                                  ð2Þ
                                                                 S max 2 S min

                       Comparison of performance using the GLPI
                       By calculating a GLPI for each firm and an average value for China and Japan,
                       an objective comparison between the two countries can be made. The index-based
                       comparison among firms can also be made at a finer level in the areas of green
                       purchasing, packaging, and transportation by using the weights generated in the PCA
                       but including only a subset of the indicator variables. Also, focusing on the six
                       components identified, performance of firms based on the various drivers such as cost
                       reduction and regulation compliance can also be easily compared. Table XI gives a
                       summary of the comparison among firms of different size in China and Japan in different
                       logistics functions based on their GL performance indices.
                          It can be seen from Table XI that on the whole firms in Japan are performing better
                       than their counterparts in China regardless of firm size. The average GLPI for China


                                                   Green             Green            Green            Overall
                                                 purchasing        packaging      transportation    performance
                                               China    Japan    China   Japan    China    Japan   China    Japan

Table XI.              Medium-sized firms        37       43       33       52      37       43      36       46
Average GLPI of firms   Large-sized firms         44       57       50       57      49       55      47       57
in different           Very large-sized firms    65       77       63       72      68       69      65       72
logistics functions    All firms                 45       62       46       61      48       58      47       60
and Japan for all firms are 47 and 60, respectively, indicting a big difference in          Benchmarking
performance. Nevertheless, the performance gap is larger for medium- and large-sized       green logistics
firms but relatively smaller for very large-sized companies. Looking at performance in
different logistics functions, the gap is largest in green packaging between the             performance
medium-sized firms (33 against 52 – a difference of 19 points in the GLPI) and smallest
in green transportation between the very large-sized firms (68 against 69 – a difference
of only one point in GLPI) of the two countries. These results align with the outcome of                  889
previous comparison using two-sample t-test as shown in Table VII that medium-sized
firms in China are performing poorly in costly activities such as the use of
environment-friendly materials and design in packaging. The alignment suggests that
the GLPI developed in this case is robust and the use of it for comparison is relatively
convenient. The outcome is also easier to interpret as the performance in various
activities of a GL function is now measured using a single index.
   Applying the same approach but looking at performance in the six dimensions
identified in the PCA, another table of indices comparing the performance of firms of
difference size in China and Japan can be generated. It can be seen from Table XII that,
when all firms are considered, Japanese companies are having higher GLPI than their
Chinese counterparts in all components except cost saving. The exception is attributed
mainly to the high scores of the medium- and the large-sized Chinese firms in this
aspect. This suggests that many firms in China, particularly the medium- and large-
sized ones, are implementing GL for cost reduction purposes. This finding also aligns
with that of the previous analysis using ANOVA in Table IX. Again, it shows the
robustness of the index and hence the merit of using it as a simple and objective mean
to compare performance.
   By applying the same technique in a larger survey covering more firms in different
countries, a list of indices can be produced similar to the one developed by The The
World Bank (2010) for comparison of logistics performance across developing and
developed nations. If deemed necessary, the survey can cover GL activities in areas
other than the three major GL functions investigated in this study. Repeated surveys,
similar to the annual third-party logistics study (Langley et al., 2007) can also be
conducted to reveal the trend of development in GL performance of the different
countries based on their respective indices.

Conclusions and implications
Summary of findings and implications
This paper has presented and compared the GL performance of some of the HEA
manufacturers in China and Japan in purchasing, packaging, and transportation. It has
also demonstrated the development and application of a GLPI for easy comparison of GL


                    Availability Awareness   Compliance Cost saving Investment   EPR
                     C       J    C     J     C      J   C       J   C      J    C   J

Medium-sized firms    33    44    21    31    42    50    49    31    30    56    43   73
Large-sized firms     36    56    48    57    47    56    69    55    53    58    34   57            Table XII.
Very large-sized                                                                                  Average GLPI
firms                 86    78    51    90    77    66    59    69    35    52    53   68     of firms in different
All firms             45    61    39    64    51    59    60    56    45    55    41   62   components or factors
BIJ    performance between the two countries. The findings reveal that China – a developing
18,6   country – is still a distance behind Japan – a developed country – in GL implementation
       particularly in the upstream of the supply chain, i.e. purchasing. While the HEA industry
       of Japan has implemented GL throughout the whole supply chain with relatively
       good performance in almost all activities surveyed, the Chinese HEA manufacturers,
       particularly the small ones, are focusing mainly in certain downstream activities such
890    as packaging with recycled material and consolidation to reduce transportation. These
       activities require relatively little investment in technology but the cost saving from GL is
       readily achievable. The findings also suggest that the main drivers for GL implementation
       in the HEA industry of China are still regulatory compliance and cost saving at this
       stage. The Japanese manufacturers are implementing GL more for reasons of stronger
       awareness, availability of alternative green materials and technologies, development of
       unique capability for long-term competition, and EPR. The different approaches to GL
       implementation by the small and the large firms can be accounted for using the RVB
       theory. With these findings, the first two research questions are fully answered.
          Although this study was not designed to investigate the barriers to GL practices
       and GSCM, the findings have shed light on the challenges of GL implementation in
       developing countries such as China. These challenges include:
           .
              relatively low public awareness of sustainability and environmental protection
              hence weaker pressure on manufacturers to go green;
           .
              lack of comprehensive environmental policies, regulations, and directives such
              as the restriction of hazardous substance and the Waste Electrical and Electronic
              Equipment directives of the European Community (EU) (European Parliament
              and Council, 2003a, b) to force compliance;
           .
              limited investment in green technology, research and development to enhance
              efficiency and achieve economies of scale;
           .
              over-emphasis on low-cost production and short-term benefits than long-term
              gains in order to maintain competitiveness in the global market; and
           .  lack of resources, expertises, and management experiences in GSCM particularly
              for the small manufacturers.

       These observations align with the comments made by some researchers in China that
       both the country’s hardware and software for GL are lagging behind that of developed
       countries (Liu, 2009; Zhou, 2009). To promote GL practices and GSCM in developing
       countries, government can play a critical role in enhancing awareness through
       public education and industrial workshops, encouraging implementation through tax
       incentives and subsidies, enforcing compliance through legislations and regulations,
       sponsoring academic research for long-term sustainable development, and investing
       in infrastructure and technology to benefit the entire industry. Manufacturers,
       particularly large corporations with more resources, can also take greater initiatives to
       invest in green technology, environment-friendly product design, cleaner manufacturing
       and distribution processes, and recycling. Strong collaboration among business partners
       across the supply chain will put pressure on smaller manufacturers to follow suit and
       help them develop their GL capabilities (Lau and Wang, 2009).
          The paper has also demonstrated the development of a GLPI using PCA to obtain
       the weights for the indicator variables involved in the equation. Results of comparison
among the surveyed firms in China and Japan using the GLPI align with the outcomes                      Benchmarking
obtained through other statistical analyses. The feasibility of using a single index for               green logistics
GL performance evaluation is proved and the robustness of the index is established.
The use of the GLPI can simplify the GL performance comparison process and provide                       performance
a simple and objective mean to compare among industries and countries. Managers can
use the GLPI to benchmark the performance of their firms in the respective logistics
areas against those adopting best practices and revise their supply chain strategy                               891
accordingly. The proposed index may also assist governments in formulating policies
on promoting GL implementation in various industry sectors. With the findings and
conclusions, the RQ3 is also satisfactorily answered.

Limitations and future research
This study has only covered three major GL functions involving 15 activities to help
develop a GLPI for easy comparison of performance in GL practices. While the study is
adequate as a pilot to prove the feasibility of the concept, the index developed may
need to include other GL activities in order to be comprehensive. A larger survey
covering more GL activities and industries would be needed for further investigation.
Further, a seven- or ten-point scale can be used in gauging performance of GL activities
in the survey so as to give a finer measurement. Also, self-appraisal of performance
may not be entirely objective. An expert panel or a study approach similar to the one
adopted by The World Bank in developing the LPI can be used. Restricted by the scope
of the study, findings from this research are also not able to disclose further details of
the GL implementation such as the various drivers and obstacles of GL implementation
and their correlations. To obtain a fuller picture of the situation, future research
may further investigate the drivers and the obstacles of GL implementation faced by
the industry in comparison with other industry sectors. In this regard, a more
sophisticated questionnaire survey design focusing on the relationships among
variables or the use of in-depth exploratory case studies may be appropriate. To
facilitate standardization of practices in the industry for higher efficiency, a study to
compare in detail the actual practices of firms of different size in adopting and
implementing GL is also recommended.

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       About the author
       Kwok Hung Lau is a Senior Lecturer in the School of Business Information Technology and
       Logistics at the Royal Melbourne Institute of Technology (RMIT) University in Australia.
       He holds a Bachelor’s degree in geography, Master’s degrees in business administration,
       information systems, urban planning, and a PhD in geocomputation. He has papers published in
       journals and conference proceedings such as Environment and Planning (Part B), Transactions
       in GIS, Supply Chain Management: An International Journal, International Journal of Physical
       Distribution & Logistics Management, International Journal of Information Systems & Supply
       Chain Management, Australasian Transport Reform Forum, International Conference on City
       Logistics, and Australian and New Zealand Academy of Management Conference. His research
       interests include modelling and simulation in supply chain, e-supply chain management,
       outsourcing, benchmarking, reverse logistics, and green logistics. Kwok Hung Lau can be
       contacted at: charles.lau@rmit.edu.au




       To purchase reprints of this article please e-mail: reprints@emeraldinsight.com
       Or visit our web site for further details: www.emeraldinsight.com/reprints

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7.benchmarking green

  • 1. The current issue and full text archive of this journal is available at www.emeraldinsight.com/1463-5771.htm Benchmarking Benchmarking green green logistics logistics performance with performance a composite index 873 Kwok Hung Lau School of Business Information Technology and Logistics, College of Business, Royal Melbourne Institute of Technology University, Melbourne, Australia Abstract Purpose – This paper aims to discuss the development and use of a green logistics performance index (GLPI) for easy comparison of performance among industries and countries. It uses the survey data collected from the home electronic appliance industry in China and Japan as an example to demonstrate the index development process and compare the performance of green logistics (GL) practices between the two countries using the proposed index. Design/methodology/approach – Two-sample t-test and one-way analysis of variance (ANOVA) were used to analyse the data collected from a questionnaire survey. Principal component analysis (PCA) was employed to derive the weights from the survey data for the GLPI. Findings – The findings reveal that the GLPI derived using PCA is robust and gives similar results as obtained through two-sample t-test and ANOVA of the dataset in the comparison of performance among firms and between countries in the study. Research limitations/implications – This study lends insight into the use of an objectively derived composite index to measure and compare GL performance. To serve mainly as a proof of concept and to enhance response rate in the questionnaire survey, the scope of the study is limited to three major logistics functions in an industry in two countries. Practical implications – Managers can use the GLPI to benchmark their performance in the respective logistics areas and revise their supply chain strategy accordingly. The proposed index may also assist governments in formulating policies on promoting their GL implementation. Social implications – A comprehensive composite index to benchmark GL performance can facilitate and encourage industries to invest in GL. This will help reduce negative impacts of logistics activities on the environment. Originality/value – Research in GL to date has largely focused on theory and management approach. This paper fills the gap in the literature by empirically comparing GL performance among firms and countries through the use of a composite index. It also contributes to a better understanding of the association between GL performance and firm size as well as the driving factors behind it. Keywords Benchmarking, Green logistics, Performance, Sustainable development, Extended producer responsibility, Resource-based view, China, Japan, Distribution management Paper type Research paper Introduction Environmental impact of business activities has become an important issue in recent years due to growing public awareness of environmental conservation, increasing need for sustainable development, and introduction of environmental legislations Benchmarking: An International Journal Vol. 18 No. 6, 2011 The author would like to sincerely thank the retailers for providing the information used in this pp. 873-896 q Emerald Group Publishing Limited study. He also wishes to extend his gratitude to the two anonymous reviewers for providing 1463-5771 valuable comments and suggestions for improving the paper. DOI 10.1108/14635771111180743
  • 2. BIJ and regulations in developed countries. Companies are redesigning their logistics 18,6 practices to make the activities more energy efficient and environment friendly. Green supply chain initiatives in procurement, manufacturing, distribution, and recycling are rapidly emerging as major trends (Mason, 2002). Consequently, green logistics (GL) have become an important consideration and a big challenge to supply chain management around the globe (Murphy and Poist, 2000; Rao and Holt, 2005; Vachon and Klassen, 2006). 874 The need to lessen the impact of business logistics activities on the environment is constantly increasing. In a series of workshops organized by the University of Hull involving academics and practitioners in supply chain management to investigate the issues and challenges of the next generation supply chains, environmental issues with cost effectiveness is always the major and most imminent concern identified (EPSRC, 2010). Generally speaking, GL refer to “attempts to measure and minimize the ecological impact of logistics activities” (Reverse Logistics Executive Council, 2010). They include green purchasing, green material management and manufacturing, green distribution and marketing, as well as reverse logistics (Hervani et al., 2005). The overall objective is to reduce impact on the environment, lower production cost, and improve product value. GL can lead to lower inventory level, reduced logistics cost, increased revenue, improved customer service, enriched information for reverse logistics, and enhanced corporate image (Murphy et al., 1995). Effective management of GL activities not only affects an organization’s operational and economic performance (Tooru, 2001; Alvarez et al., 2001) but also increases its competitiveness in the long run (Bacallan, 2000; Rao, 2004). From a broader perspective, GL can be regarded as part of green supply chain management (GSCM) that aims at integrating environmental thinking into closed-loop supply chain management. The activities involved include product design, supplier selection and material sourcing, inbound transportation, manufacturing processes, waste reduction, product packaging, distribution and delivery to customers, and end-of-life product returns for recycling and reuse (Beamen, 1999; Linton et al., 2007; Srivastara, 2007). With the growing concern of the public about the environment, GSCM has moved to the top of the research agenda. There have been studies investigating the various aspects of GSCM in recent years (Table I). For example, Zhu and Sarkis (2004) explore the relationship between GSCM practices and firm performance in the manufacturing industry of China. Hervani et al. (2005) develop a conceptual framework and proposed some metrics to measure environmental performance. Kainuma and Tawara (2006) apply the multiple attribute utility theory to assess a supply chain with re-use and recycling throughout the life cycle of products and services. Simpson et al. (2007) study the role of supply chain relationship in GSCM and the conditions for positive response from supplier to customer’s environmental requirements. Walker et al. (2008) investigate the drivers, such as regulations and customer preferences, and the barriers, such as costs and poor commitment, that companies face in implementing GSCM practices. Zhu et al. (2008) test the validity of including factors such as internal environmental management, green purchasing, cooperation with customers, eco-design practices, and investment recovery in the measurement models of GSCM practices implementation. More recently, Sundarakani et al. (2010) measure the carbon footprints across the supply chain using a mobile (logistics) emission diffusion model. GL and GSCM are particularly important to developing countries such as China, which has now become a global manufacturing base for many developed countries because of cheap labour supply and other incentives offered to foreign investors
  • 3. Benchmarking Category Focus/theme Studies green logistics Theoretical Concept, definition, and overview of GSCM Linton et al. (2007), Srivastara (2007), performance Van Hoek (1999) Theory and approach to assessing green Handfield et al. (2002), Kainuma and supply chain Tawara (2006) GSCM strategies and decision framework Sarkis (2003), Sheu and Chen (2009) 875 GSCM drivers and barriers Testa and Iraldo (2010), Walker et al. (2008), Zhu and Sarkis (2006) Green supply chain design Beamen (1999) Green supply chain modelling and Hui et al. (2007), Sheu et al. (2005) simulation Carbon management and measurement of Butner et al. (2008), Sundarakani et al. carbon footprints in supply chain (2010) Empirical Performance measurement of green supply Hervani et al. (2005), Zhu and Sarkis chain (2004, 2007), Zhu et al. (2008) Table I. GSCM practices in manufacturing Ferretti et al. (2007), Shang et al. (2010), GSCM studies conducted industries Simpson et al. (2007), Zhu et al. (2007) in recent years (Langley Jr et al., 2007). Nevertheless, comprehensive regulations in many developing countries to protect the environment from heavy industrial and business activities have yet to be introduced. GL and GSCM practices are relatively uncommon and mostly initiated by large corporations with more resources to invest in these practices. While there are studies investigating the emergent GSCM practices in several manufacturing industries of China (Zhu and Sarkis, 2006; Zhu et al., 2007), research in comparing GL or GSCM performance among industries or countries is limited. The purpose of this study is to fill this gap by proposing the use of a Green Logistic Performance Index?? (GLPI) to facilitate the comparison of GL performance across industries or nations. The concept is similar to the logistics performance index (LPI) developed by the The World Bank (2010) which can be used to assess and benchmark performance of different countries using the same set of criteria. As an example to illustrate the development and the application of the proposed index, the current GL practices and performance of the home electronic appliance (HEA) manufacturers in China and Japan are investigated and compared. While a comprehensive GLPI should cover all the GL and GSCM practices in its formulation, collection of data on all GL activities from companies in a pilot study to help develop the index as proof of concept will be too ambitious and hence affect the response rate. This is particularly so when GSCM practices are not fully adopted by many firms especially the small- and medium-sized manufacturers. To serve as a demonstration of feasibility and to simplify data collection, this study has focused mainly on three categories of GL activities, namely, purchasing, packaging, and transportation in the data collection. The rationale of choosing these three activities for investigation is given in the next section. GL activities While all logistics activities affect the environment in one way or the other, activities in certain areas tend to generate larger impacts and the adoption of GL would bring relatively greater benefits (Guide, 2000; Wu and Dunn, 1995). For example,
  • 4. BIJ using environment-friendly materials in production or recycled parts in 18,6 remanufacturing not only lessens the adverse effect on the environment but also reduces manufacturing cost (Karpak et al., 2001). Similarly, the use of green or recycled packaging materials, together with improved packaging designs and techniques, help manufacturers reduce packaging waste and cost (Crumrine et al., 2004). In transportation, consolidation of orders and optimisation of schedules and routes 876 decrease distribution frequency and cut fuel consumption (Rao et al., 1991). The use of more fuel-efficient vehicles or alternative energy sources directly reduces greenhouse gas emission (European Commission, 2001). Purchasing, packaging, and transportation also broadly represent the major upstream and downstream logistics functions in a supply chain. GL practices in these three functions can, to a certain extent, reflect the state of GSCM in an industry. Table II summarizes the benefits of and challenges in implementing the three categories of GL activities as reported in the literature. Surveys also reveal an increasing awareness, interest, and emphasis in green purchasing, packaging, and transportation. A survey of 527 US enterprises by Min and Galle (2001) reveals that over 84 percent of the firms have participated in some form of green purchasing initiatives. Involvement in green purchasing is found to be related positively to firm size and attitude towards regulatory compliance. Similarly, a survey of 1,225 packaging personnel by the sustainable packaging coalition and packaging digest shows that 73 percent of the respondents report that their companies have increased an emphasis on packaging sustainability (Kalkowski, 2007). Sustainability innovators and early adopters of green packaging practices tend to be those who work for larger organizations that have a high level of commitment at the corporate level, and with staff dedicated to the sustainability function. This finding suggests that green packaging may be related to firm size. Another study reveals that 72 percent of the 235 transportation and logistics professionals surveyed are planning to improve energy efficiency and 42 percent are planning to use vehicle re-routing to reduce Activity Benefit Challenge Studies Green Reduces waste and High set up cost Karpak et al. (2001), purchasing liability cost Requires management Min and Galle (2001), Builds a “green” image for commitment and Rao and Holt (2005) the company company-wide standards Green Reduces packaging cost High cost of using Crumrine et al. (2004), packaging and solid waste alternative packaging Delaney (1992), Maximizes environment materials and techniques Harrington (1994) friendliness through the use of alternative packaging materials and techniques Green Reduces fuel consumption High investment cost of Rao et al. (1991), transportation and cuts operating cost alternative fuel vehicles Vannieuwenhuyse et al. Table II. Generates less noise, air (2003), Wu and Dunn (1995) Benefits and challenges pollution, and traffic of green purchasing, congestion packaging, and Improves customer and transportation public relationships
  • 5. mileage (O’Reilly, 2008). Relative importance of green issues to a company is found to Benchmarking be related positively to its annual revenue suggesting that larger firms accord higher green logistics priority to green transportation and logistics. performance Green logistic performance index Based on the same concept of the LPI developed by the The World Bank (2010), the GLPI proposed in this study is designed to facilitate cross-industry or cross-country assessment 877 of GL performance and identification of gaps in GL practices. Similar to the LPI, the GLPI and its underlying indicator variables constitute a dataset to measure GL performance among industries or countries across several major categories of GL activities. The richer the dataset is in terms of categories of GL activities investigated and the number of industries or countries surveyed, the more robust the comparison and benchmarking will be. While the LPI considers various attributes affecting the logistics performance of a country such as infrastructure, information technology, service quality, government regulations and policies, etc. the GLPI looks at investment of resources, adoption of latest technology, and compliance with environmental regulations, etc. to determine the overall performance of the industry or nation in GL activities. The approach adopted in developing the GLPI is also similar to that of the LPI. A five-point scale is used to gauge the performance of a surveyed firm in various GL activities. These numeric outcomes, from 1 (worst) to 5 (best), serve as indicators to indicate how bad or good a firm in the industry performs in the surveyed activities in comparison with others. The GLPI is then aggregated as a weighted average of the various performance scores using the principal component analysis (PCA) method to derive the weights for the indicator variables thereby improving the statistical confidence of the composite index. Unlike the LPI which surveys the logistics companies and professionals trading with the countries under study on the various dimensions of logistics performance, the GLPI relies on the self-assessment of firms to report their performance in the surveyed GL activities. There are reasons for taking this approach. First, unlike logistics outsourcing, GL practices are still mainly in-sourced since the scale and the scope of activities on many occasions are still relatively small. Second, as a pilot study to collect data to prove the concept of the GLPI, limitation in resources has restricted the opportunity of hiring an expert panel to perform the evaluation. Research objective This study attempts to use China, a developing country, and Japan, a developed country, as case studies to illustrate how a GLPI can be developed and used to compare the overall GL performance of the two nations. As a rapidly developing country, China has become the world’s biggest manufacturing base for many developed nations (Langley et al., 2007). Consequently, there is an urgent need to implement GL and GSCM in various industry sectors to help reduce negative impact on the environment. In contrast, Japan as a developed country has widely implemented GL and GSCM in many industries. For many years, it has been the world’s leading country in the number of ISO 14001 certified firms (ISO World, 2007). Using the HEA manufacturing industry as an example, this study aims at developing a GLPI and revealing the differences in GSCM practices between the two countries. The objective of this study is to answer the following research questions:
  • 6. BIJ RQ1. What is the current GL performance of the HEA manufacturing industry 18,6 in China and Japan? RQ2. What are the differences in GL practices identified through the comparison of performance? RQ3. Can an overall GLPI be developed to simplify performance comparison with 878 reliable result? Research methodology To answer the above research questions, this paper reports the findings of a questionnaire survey of 107 HEA manufacturing companies – 58 in China and 49 in Japan on their current GL adoption and performance. The data collected are used to develop a GLPI for comparison. Companies participated in the questionnaire survey were requested to evaluate their own performance in 15 GL activities with reference to the industry practices. The self-evaluation approach has been adopted in many studies on supply chain and logistics performance (Carter, 2005; Lee et al., 2007; Lin and Ho, 2009; McCormack et al., 2008; Zhu and Sarkis, 2004). Although there might be possibilities of under- or over-assessment of performance on certain activities by individual respondents, the aggregate findings should reflect more or less the current situation. The emphasis on relative rather than absolute performance using a five-point scale will further lessen the impact of any random assessment bias. In this survey, the focus is placed on three major logistics areas in the HEA supply chain, namely, purchasing, packaging, and transportation, where GL can bring significant benefits (Guide, 2000; Wu and Dunn, 1995). Sample selection and survey instrument design As successful GL implementation requires resources and experiences, it is more likely that companies practicing GL are relatively large and well-established organizations. Therefore, for the survey, only companies operating for at least five years in the industry with 200 or more employees and an average annual sales volume greater than US$30 million were selected. Based on these criteria, altogether 176 HEA manufacturers in China and 165 in Japan were identified from the industry member lists of the two countries compiled through internet search. These HEA manufacturers cover a wide range of industry segments producing products such as television, refrigerator, microwave oven, washing machine, air-conditioner, household audio and video entertainment equipment, and communication devices. A self-administered questionnaire was employed to collect data for analysis. It focused on evaluating the performance of GL activities in the three areas under investigation. Apart from providing information on company profile as to years of establishment, number of employees, and annual sales, etc. respondents were also asked if their companies had implemented GL. If affirmative, they were requested to evaluate the GL performance of their companies in various activities with reference to the industry practices. To encourage response, a relatively short questionnaire was designed involving only 15 GL activities (Table III). They include the use of environment-friendly raw materials, adoption of environment-friendly packaging design, and optimisation of distribution process to reduce transportation hence carbon emission, etc. To standardize replies so as to facilitate statistical analysis, closed-end questions with multiple-choice answers in a five-point scale, ranging from worst (1) to best (5), were asked.
  • 7. Benchmarking Category Activity green logistics Green purchasing A1 – purchase of environment-friendly raw materials performance A2 – substitution of environment harmful raw materials with friendly ones A3 – purchase of recycled raw materials A4 – use of suppliers that meet stipulated environmental criteria A5 – compliance with international environmental regulations in purchasing 879 Green packaging A6 – use of environment-friendly materials in packaging A7 – use of environment-friendly design in packaging A8 – use of cleaner technology in packaging A9 – use of recycled packaging materials purchased externally A10 – taking back waste packaging materials from customers for recycling Green transportation A11 – optimisation of efficiency through the use of energy efficient vehicles A12 – optimisation of distribution process through better routing and scheduling Table III. A13 – use of integrated delivery to reduce transportation Green logistics activities A14 – use of environment-friendly technology in transportation investigated in the A15 – managing reverse material flows to reduce transportation questionnaire survey The survey questions are developed from the literature of GL practices reviewed in the previous sections. For example, the use of recycled packaging materials (A9) and environment-friendly packaging design (A7) to reduce waste are based on the study of Crumrine et al. (2004). The purchase of environment-friendly raw materials for production (A1) and recycled parts for remanufacturing (A3) come from the findings of Karpak et al. (2001). Also, the use of consolidation of orders (A13) and optimization of schedules (A12) to reduce distribution frequency and to cut fuel consumption are derived from the studies of Rao et al. (1991) and Wu and Dunn (1995). Many of the activities investigated in this study also align with the actual practices of the industries as well as the recommendations made by major logistics consulting companies. For example, activities A6, A7, and A11-A14 are in agreement with the GL principles adopted by the Italian automobile manufacturer Fiat. These principles include: . increased use of low-emission vehicles; . use of intermodal solutions to reduce road transportation; . optimisation of transport capacity through consolidation and scheduling; and . reduced use of packaging and protective materials through lightweight design (Fiat Group, 2010). Similarly, the activities match well with some of the major GL opportunities recommended by the global management consulting firm (Accenture, 2008) which include: . network optimisation; . improvement inventory management; . improved vehicle fuel consumption; . reduced warehouse energy consumption; and . packaging reduction.
  • 8. BIJ Data collection and tools of analysis 18,6 The questionnaires were e-mailed directly to the logistics managers of the companies selected for the survey with a covering letter explaining the purpose of the study. A reminder was sent to encourage response two weeks after the questionnaire was dispatched. The mailing of survey questionnaires and reminders and collection of returns were completed in October 2007. A total of 341 questionnaires – 176 to China 880 and 165 to Japan were sent using the e-mail addresses provided in the industry member lists. A total of 107 valid returns – 58 from the Chinese and 49 from the Japanese manufacturers were received (Table IV). Of the 107 companies, 69 reported that they had implemented GL to various extents (36 in China and 33 in Japan). As shown in Table V, the 107 responding HEA manufacturing companies were divided into three groups: (1) medium-sized firms; (2) large-sized firms; and (3) very large-sized firms based on their number of employees following the European practice (European Commission, 2003). Pearson’s x 2-test (Pearson, 1900) was used to investigate if there is association between adoption of GL practices and firm size. Two-sample t-test (Student, 1908) was used to test if there are significant differences between China and Japan in the performance of various GL activities among the surveyed HEA manufacturers. one-way analysis of variance (ANOVA) (Fisher, 1925) and Scheffe’s ´ (1953) test were used to test if there are significant differences in GL performance among the surveyed HEA manufacturers of different firm size. PCA (Hotelling, 1933) was used to obtain the weights to develop the GLPI used for an overall comparison of GL performance between the two countries. China Japan Total Questionnaires sent 176 165 341 Questionnaires successfully delivered 172 159 331 Questionnaires returned 59 51 110 Valid returns 58 49 107 Table IV. Response rate (%) 33.7 30.8 32.3 Response rate of Manufacturers with GL adoption 36 33 69 questionnaire survey Manufacturers with no GL adoption 22 16 38 Group of firms Number of employees Count % Table V. Classification of 1. Medium sized ,250 38 35.5 responding companies 2. Large sized $250 and ,1,000 49 45.8 based on number 3. Very large sized $1,000 20 18.7 of employees Total 107 100
  • 9. Results and discussions Benchmarking Adoption of GL practices and firm size green logistics Returns from the survey reveal that adoption of GL practices in the HEA manufacturing industry is not particularly widespread. Only about 65 per cent of the performance responding companies have reported GL adoption. Pearson’s x 2-test was applied to determine if there is any association between GL adoption and firm size. The result is shown in Table VI. 881 The x 2-test result suggests that there is a positive association between adoption of GL practices and firm size. In other words, larger firm has a higher propensity to adopt GL. The correlation coefficients C and V are both around 0.3 indicating that the association is only a moderate one. Results of the Marascuilo (1966) procedure, which allows a simultaneous testing of differences of all pairs of proportions when there are several populations under investigation, indicate that the level of GL implementation of medium-sized firms is significantly lower than that of the other two groups. On the other hand, there is not enough evidence to suggest that large- and very large-sized firms are different in the likelihood of adoption. The observed difference may be related to the ability to invest in GL, the management support available, and the organization structure of the companies. As GL requires additional resources for planning and implementation, larger firms are more capable to invest in the area and use GL as a competitive edge. This finding aligns with the literature that many big companies and organizations are incorporating GL or GSCM as part of their corporate strategies (Murray, 2000; Olson, 2008). The observation can be explained by the resource-based view (RBV) theory, which advocates that to gain sustainable competitive advantage large firms tend to use their resources to develop unique capability that is difficult for their competitors to imitate or substitute (Barney, 1991; Conner, 1991; Grant, 1991; Wernerfelt, 1984). In contrast, investment in environmental program may be a heavy economic burden to smaller firms. Therefore, support from top management may not Group of firms (1) Medium sized (2) Large sized (3) Very large sized Total Adoption of GL practices GL practices adopted 17 35 17 69 GL practices not adopted 21 14 3 38 Total 38 49 20 107 Pearson’s x2-test Calculated x 2-value 11.178 Degree of freedom 2 Critical x 2-value at a ¼ 0.05 5.992 [ Reject H0: GL adoption is independent p-value 0.004 of firm size Marascuilo procedure Proportions Absolute difference Critical range j Group 1-Group 2 j 0.267 0.253 [ Significant j Group 1-Group 3 j 0.403 0.278 [ Significant j Group 2-Group 3 j 0.136 0.251 [ Not significant Table VI. Correlation coefficient Pearson’s x 2-test Contingency coefficient 0.308 for independency of C adoption of GL practices ´ Cramer’s V 0.323 from firm size
  • 10. BIJ be readily available. The organization structure of smaller companies may also not be 18,6 able to provide proper management to support GL. Last but not least, economies of scale can also play an important role. Larger firms tend to invest more in GL and are more likely to benefit from economies of scale than their smaller counterparts (Min and Galle, 2001). This in turn can provide additional incentive for larger companies to further invest in GL practices. 882 GL performance between HEA manufacturers in China and Japan For each sample, one-sample t-test was first used to determine if the mean performance score of each GL activity surveyed is significantly different from the conjectured value of three (i.e. average performance). Two-sample t-test was then used to determine if there is any significant difference in average performance in the various GL activities of the two countries. Results of Levene’s (1960) test for equality of variance show that equal variance can be assumed in the analysis. Therefore, the pooled-t method can be used to increase the power of the test if necessary. To be prudent, however, the two-sample method with no pooling of variances was used as recommended in many recently published statistics textbooks (Sharpe et al., 2010, p. 358). The results are summarized in Table VII. The findings reveal that in general HEA manufacturers in Japan perform better in GL (with all of the mean scores above 3) than their counterparts in China (with majority of the mean scores below 3). The two-sample t-test results show that, for more than half of the surveyed activities, the differences in performance between the two samples are significant at a ¼ 0.05 suggesting that there is room for improvement for the Chinese manufacturers. Among the 15 activities investigated, the Chinese manufacturers perform best (and on par with the Japanese manufacturers) in A3, A10, and A13. This finding suggests that the Chinese manufacturers may be more concerned with the cost reduction aspect of GL implementation. The use of recycled raw materials and taking back waste packaging materials from customers for recycling can help reduce purchasing and packaging costs. The use of integrated delivery to reduce transportation, which requires little capital investment to implement, also lowers distribution cost. For the more costly activities such as A1, A7, A8, and A11, the Japanese manufacturers clearly excel in performance. This finding suggests that to the Japanese manufacturers GL may be adopted for reasons other than sheer cost reduction. Considerations such as extended producer responsibility (EPR), sustainable development, and long-term competitive advantage, etc. may be equally important. In other words, the Chinese manufacturers seem to focus more on the short-term cost benefit of GL and may not appreciate the greater long-term benefit arising from environmental consideration as the Japanese manufacturers do. GL performance among different groups of HEA manufacturers ANOVA was used to determine if the mean performance scores of the three groups of ´ manufacturers in the 15 GL activities surveyed are different. Scheffe’s test was then employed for post hoc multiple comparisons to detect pairwise differences among the groups. The analysis and test were applied to both the samples from China and Japan for comparison and the results are given in Tables VIII and IX. The mean performance scores of the different groups of HEA manufacturers in China and Japan align with the earlier finding of the aggregate analysis using Chi-square test
  • 11. Benchmarking One-sample t-test Two-sample t-test China Japan green logistics (n ¼ 36) (n ¼ 33) Reject performance Activity Mean p Mean p t-value p H0? A1 – purchase of environment-friendly raw materials 2.44 * 0.010 3.67 * 0.003 24.20 0.000 U 883 A2 – substitution of environment harmful raw materials with friendly ones 2.81 0.352 3.39 0.062 22.03 0.047 U A3 – purchase of recycled raw materials 3.31 0.196 3.27 0.247 0.10 0.921 X A4 – use of suppliers that meet stipulated environmental criteria 2.56 * 0.047 3.52 * 0.024 23.13 0.003 U A5 – compliance with international environmental regulations in purchasing 2.86 0.492 3.48 * 0.021 22.21 0.031 U A6 – use of environment-friendly materials in packaging 2.67 0.103 3.48 * 0.024 22.87 0.006 U A7 – use of environment-friendly design in packaging 2.69 0.155 3.55 * 0.010 22.93 0.005 U A8 – use of cleaner technology in packaging 2.72 0.185 3.48 * 0.011 22.79 0.007 U A9 – use of recycled packaging materials purchased externally 3.00 1.000 3.45 * 0.030 21.60 0.116 X A10 – taking back waste packaging materials from customers for recycling 3.31 0.110 3.12 0.488 20.73 0.473 X A11 – optimization of efficiency through the use of energy efficient vehicles 2.56 0.051 3.52 * 0.030 23.04 0.003 U A12 – optimization of distribution process through better routing and scheduling 2.89 0.606 3.39 0.062 21.71 0.093 X A13 – use of integrated delivery to reduce transportation 3.47 * 0.042 3.21 0.344 0.83 0.412 X A14 – use of environment-friendly technology in transportation 2.64 0.074 3.06 0.786 21.43 0.157 X A15 – managing reverse material flows to reduce transportation 3.06 0.793 3.36 0.076 21.06 0.293 X Table VII. Comparison of Notes: *Significant at: a ¼ 0.05; H0: there is no difference in average performance in the GL activity differences in GL concerned between China and Japan; performance score: 1 (worst)-5 (best), X – do not reject H0, performance between U – reject H0 China and Japan that GL adoption is related to firm size. In both cases, it can be seen that very large-sized firms are performing better than large- and medium-sized firms in most of the GL activities. The ANOVA results shown in Table IX indicate that there is significant difference in performance among the three groups of HEA manufacturers in China in eight activities, namely, A2, A5, A6, A7, A9, A11, A12, and A15. In contrast, the difference among the three groups of Japanese manufacturers only exists in three activities, namely, A1, A6, and A11. This suggests that the performance of different groups of manufacturers in China is more diverse than that of the Japanese manufacturers. The relative consistency in performance of the Japanese manufacturers may be due to greater awareness of environmental protection, more stringent environmental regulations, as well as longer history of GL adoption in developed countries. ´ Scheffe’s test results in Table IX indicate that very large-sized firms in China are performing better than large- and medium-sized firms in A2, A5, A7, and A12.
  • 12. BIJ 18,6 884 Table VIII. Comparison of performance in GL of HEA manufacturers activities among groups between China and Japan One-sample t-test on significance of mean performance score China Japan Medium Very large Medium Very large sized (M) Large sized sized (VL) sized (M) Large sized sized (VL) n ¼ 13 (L) n ¼ 16 n¼7 n¼4 (L) n ¼ 19 n ¼ 10 Activity Mean p Mean p Mean p Mean p Mean p Mean p A1 – purchase of environment-friendly raw materials 1.85 * 0.000 2.75 0.483 2.86 0.788 2.25 0.319 3.37 0.110 4.80 * 0.000 A2 – substitution of environment harmful raw materials with friendly ones 2.38 0.055 2.44 * 0.034 4.43 * 0.003 2.75 0.761 3.16 0.546 4.10 * 0.003 A3 – purchase of recycled raw materials 2.85 0.711 3.75 * 0.023 3.14 0.818 2.25 0.215 3.21 0.508 3.80 0.070 A4 – use of suppliers that meet stipulated environmental criteria 2.69 0.455 2.13 * 0.011 3.29 0.457 3.50 0.495 3.32 0.316 3.90 * 0.029 A5 – compliance with international environmental regulations in purchasing 2.62 0.096 2.50 0.150 4.14 * 0.005 3.00 1.000 3.47 0.120 3.70 0.066 A6 – use of environment-friendly materials in packaging 1.85 * 0.000 3.25 0.388 2.86 0.788 2.25 0.319 3.21 0.331 4.50 * 0.000 A7 – use of environment-friendly design in packaging 2.08 * 0.004 2.44 * 0.034 4.43 * 0.003 2.75 0.761 3.42 0.119 4.10 * 0.003 A8 – use of cleaner technology in packaging 2.77 0.534 2.56 0.186 3.00 1.000 4.25 0.080 3.26 0.310 3.60 0.051 A9 – use of recycled packaging materials purchased externally 2.15 * 0.005 3.44 0.130 3.57 0.280 3.25 0.628 3.53 0.096 3.40 0.223 A10 – taking back waste packaging materials from customers for recycling 2.92 0.673 3.38 0.252 3.86 0.143 3.00 1.000 2.95 0.826 3.50 0.138 A11 – optimisation of efficiency through the use of energy efficient vehicles 1.85 * 0.001 2.75 0.483 3.43 0.407 2.25 0.319 3.26 0.331 4.50 * 0.001 A12 – optimisation of distribution process through better routing and scheduling 2.54 0.165 2.50 0.088 4.43 * 0.003 2.75 0.761 3.16 0.546 4.10 * 0.003 A13 – use of integrated delivery to reduce transportation 3.08 0.861 3.75 * 0.023 3.57 0.280 2.25 0.215 3.16 0.578 3.70 0.132 A14 – use of environment-friendly technology in transportation 2.23 * 0.018 2.88 0.697 2.86 0.766 3.25 0.761 3.16 0.615 2.80 0.591 A15 – managing reverse material flows to reduce transportation 2.62 0.096 2.94 0.872 4.14 * 0.005 3.00 1.000 3.26 0.367 3.70 0.066 Notes: *Significant at: a ¼ 0.05; performance score: 1 (worst)-5 (best)
  • 13. ´ ANOVA and Scheffe’s test on differences in mean performance scores China Japan Between Between Between Between Between Between Activity F p Diff. M and L M and VL L and VL F p Diff. M and L M and VL L and VL A1 – purchase of environment-friendly raw materials 2.66 0.085 X X X X 14.86 0.000 U X U U A2 – substitution of environment harmful raw materials with friendly ones 12.30 0.000 U X U U 3.19 0.055 X X X X A3 – purchase of recycled raw materials 1.63 0.211 X X X X 2.13 0.136 X X X X A4 – use of suppliers that meet stipulated environmental criteria 2.21 0.126 X X X X 0.70 0.505 X X X X A5 – compliance with international environmental regulations in purchasing 6.60 0.004 U X U U 0.52 0.602 X X X X A6 – use of environment-friendly materials in packaging 6.71 0.004 U U X X 10.13 0.000 U X U U A7 – use of environment-friendly design in packaging 15.63 0.000 U X U U 2.44 0.104 X X X X A8 – use of cleaner technology in packaging 0.31 0.737 X X X X 1.66 0.208 X X X X A9 – use of recycled packaging materials purchased externally 6.48 0.004 U U X X 0.11 0.900 X X X X A10 – taking back waste packaging materials from customers for recycling 1.72 0.196 X X X X 1.05 0.361 X X X X A11 – optimisation of efficiency through the use of energy efficient vehicles 4.26 0.023 U X U X 7.03 0.003 U X U U A12 – optimisation of distribution process through better routing and scheduling 9.21 0.001 U X U U 3.19 0.055 X X X X A13 – use of integrated delivery to reduce transportation 0.92 0.407 X X X X 2.03 0.149 X X X X A14 – use of environment-friendly technology in transportation 1.25 0.301 X X X X 0.30 0.746 X X X X A15 – managing reverse material flows to reduce transportation 4.05 0.027 U X U X 0.70 0.505 X X X X Notes: X – No difference; U- – difference exists; a – 0.05 green logistics in GL performance performance Benchmarking manufacturers between Comparison of difference China and Japan Table IX. 885 among groups of HEA
  • 14. BIJ This finding suggests that very large-sized firms are embracing GL to a greater 18,6 extent than their smaller competitors. Like their Japanese counterparts, very large manufacturers in China (many are multinational corporations) may have greater awareness of environmental protection, rigorous compliance with regulations, and stronger sense of social responsibility (or EPR) as reported in the literature (Khetriwal et al., 2009; Lee et al., 2000). The practice, which requires higher investment 886 in resources, can also be seen as a long-term strategy to sharpen competitiveness of the company (Bacallan, 2000; Chan and Chan, 2008; Deshmukh et al., 2006). The mean performance scores in Table VIII also indicate that medium-sized firms in China are performing significantly below average in A1, A6, A7, and A9. This finding again suggests that small firms may be more cost conscious as the use of environment- friendly materials incurs higher cost (Thomas, 2008). Probably for the same reason, medium-sized firms in China are also performing poorer than large- and very large-sized firms in A11 and A14. The use of latest technology in green transportation requires significant capital investment and is usually only affordable to larger manufacturers. Although for the Japanese manufacturers the differences in performance among groups are not as big as that of their Chinese counterparts, the finding also supports the view that a firm’s ability to invest in GL affects its performance. As shown in Tables VIII and IX, very large-sized firms in Japan are performing better than the other two groups of manufacturers in A1, A6, and A11. All these activities incur higher cost or require significant capital investment that is more affordable to very large corporations than smaller companies. The differences in GL performance between firms of different sizes in China and Japan revealed in the survey data suggest that there are basically two approaches to GL implementation. As shown in Figure 1, GL practices can be just a reactive response of smaller firms with limited resources to comply with environmental regulations and to reduce production cost (as reflected in the case of China). In contrast, larger firms may take a proactive approach in which GL is seen not only as sheer compliance with laws and regulations or a mere cost saving measure but also unique capability that adds value to product. Large firms tend to embrace GL in a fuller scale and invest extensively to develop GL as a unique capability to enable the company to attain long-term competitive advantage over their competitors (as reflected in both the cases of China and Japan). In this regard, the RBV theory can be used to account for the incorporation of GL as part of long-term business strategy by some large corporations (Clendenin, 1997; Wells and Seitz, 2005). PCA to generate GLPI To generate a GLPI for overall comparison combining all the indicator variables investigated in the survey, PCA is adopted to help determine the weights for the variables that constitute the index. PCA as a multivariate statistical weighting approach Firm Size Approach to GL Implementation GL Performance - Amount of resources available affects 1. Reactive approach affects 1. Reactive approach - Strength of corporate social responsibility - Law compliance and cost saving - Focuses mainly on low-cost activities Figure 1. - Significance of company image 2. Proactive approach 2. Proactive approach Different approaches - Level of pressure from stakeholders - Unique capability building - Invests in technologies and infrastructure to GL implementation Underpinned by the RBV theory
  • 15. is often used in the development of composite index. Examples include Jollands et al. Benchmarking (2004), Ali (2009), and Primpas et al. (2010). PCA weighs data by combining the indicator green logistics variables into linear combinations that explain as much variation in the dataset as possible. It provides a relatively objective approach to setting weights that is less biased performance than other subjective weighting methods such as opinion polls. Another advantage of PCA is that it reports the amount of variance in the data that is explained by the resulting composite index indicating how representative the index is. Furthermore, PCA 887 is a data reduction method and may help reduce the dimensionality of the dataset if some of the indicator variables are highly correlated. In this analysis, six components with Eigenvalue greater than 1 are extracted and orthogonal rotation (varimax with Kaiser normalization) is used to improve interpretability (Costello and Osborne, 2005). Category labels are given to the components based on the indicator variables involved. Table X shows the component loadings after rotation with the largest values in each category highlighted for easy interpretation. The determinant of the correlation matrix of all the indicator variables has a value of 0.000015, which is larger than the necessary value of 0.00001 suggesting that multicollinearity is not a problem in this case. The Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy is 0.592 which exceeds the recommended acceptance value of 0.5 (Kaiser, 1974) suggesting that PCA can be applied. Bartlett’s test of sphericity (Bartlett, 1950) is significant ( p , 0.001) suggesting that there are relationships between variables. The six components obtained from the dataset together account for 81.3 per cent of the total variance. Albeit a good sign indicating the appropriateness Principal component loading PC 2 – PC 3 – PC 4 – PC 1 – awareness of compliance cost PC 5 – availabilityof environmental with reduction willingness PC 6 – Variable (or activity) alternatives conservation regulations measures to invest EPR A2 0.979 0.058 0.103 20.031 20.039 0.021 A12 0.974 0.053 0.079 20.049 20.036 2 0.025 A7 0.922 0.117 0.154 20.061 0.111 0.079 A1 0.145 0.924 20.015 0.021 0.057 2 0.005 A6 0.090 0.912 20.125 0.025 0.060 2 0.020 A11 2 0.021 0.777 0.240 20.065 20.034 0.185 A15 0.177 0.079 0.880 0.065 0.207 2 0.090 A5 0.147 0.144 0.862 0.021 0.250 0.031 A10 0.029 2 0.138 0.649 0.047 20.166 0.226 A3 2 0.043 0.016 0.055 0.951 20.017 2 0.017 A13 2 0.080 2 0.029 0.053 0.949 20.103 0.052 A14 2 0.036 2 0.036 0.010 20.005 0.864 0.198 A9 0.044 0.101 0.189 20.128 0.765 2 0.079 A8 2 0.007 0.089 0.041 20.098 20.079 0.842 A4 0.089 0.042 0.104 0.200 0.349 0.688 Total percentage of variance explained 19.1 15.9 14.1 12.6 10.9 8.9 Cumulative (%) 19.1 34.9 49.0 61.6 72.4 81.3 Table X. Principal component Notes: KMO measure of sampling adequacy ¼ 0.592; Bartlett’s test of sphericity (approx. analysis of the survey x 2 ¼ 690.74, df ¼ 105, p ¼ 0.000) dataset
  • 16. BIJ of using PCA to obtain the weights for the variables, the figure has to be interpreted with caution. While the natural randomness in the dataset may actually be low in this case, the 18,6 use of a coarse five-point measurement scale and a relatively small number of indicator variables may also result in lower variability hence the relatively high percentage of variance explained (Møller and Jennions, 2002). Based on the indicator variables or activities included in each category, the components are labelled as availability of 888 alternatives, awareness of environmental conservation, compliance with regulations, cost reduction measures, willingness to invest, and EPR. They indicate the distinct dimensions in the measurement of GL performance of the firms in the dataset. Using the dominant statistical weights (with values greater than 0.6) obtained from the PCA and the performance scores A1-A15 of the 15 GL activities reported, the total performance score S across the six components can be calculated using Equation (1) as follows: S ¼ 0:924A1 þ 0:979A2 þ 0:951A3 þ 0:688A4 þ 0:862A5 þ 0:912A6 þ 0:922A7 þ 0:842A8 þ 0:765A9 þ 0:649A10 þ 0:777A11 þ 0:974A12 þ 0:949A13 ð1Þ þ 0:864A14 þ 0:880A15 As the scale used for all the indicator variables are from one to five, the absolute minimum and maximum values of S obtained using Equation (1) are Smin ¼ 12.94 and Smax ¼ 64.69. Using these values, the total performance score S of each firm in the survey can be converted to a composite index I between 0 and 100 using Equation (2). Greater value of I implies a better performance on average across all measures: ðS 2 S min Þ100 I¼ ð2Þ S max 2 S min Comparison of performance using the GLPI By calculating a GLPI for each firm and an average value for China and Japan, an objective comparison between the two countries can be made. The index-based comparison among firms can also be made at a finer level in the areas of green purchasing, packaging, and transportation by using the weights generated in the PCA but including only a subset of the indicator variables. Also, focusing on the six components identified, performance of firms based on the various drivers such as cost reduction and regulation compliance can also be easily compared. Table XI gives a summary of the comparison among firms of different size in China and Japan in different logistics functions based on their GL performance indices. It can be seen from Table XI that on the whole firms in Japan are performing better than their counterparts in China regardless of firm size. The average GLPI for China Green Green Green Overall purchasing packaging transportation performance China Japan China Japan China Japan China Japan Table XI. Medium-sized firms 37 43 33 52 37 43 36 46 Average GLPI of firms Large-sized firms 44 57 50 57 49 55 47 57 in different Very large-sized firms 65 77 63 72 68 69 65 72 logistics functions All firms 45 62 46 61 48 58 47 60
  • 17. and Japan for all firms are 47 and 60, respectively, indicting a big difference in Benchmarking performance. Nevertheless, the performance gap is larger for medium- and large-sized green logistics firms but relatively smaller for very large-sized companies. Looking at performance in different logistics functions, the gap is largest in green packaging between the performance medium-sized firms (33 against 52 – a difference of 19 points in the GLPI) and smallest in green transportation between the very large-sized firms (68 against 69 – a difference of only one point in GLPI) of the two countries. These results align with the outcome of 889 previous comparison using two-sample t-test as shown in Table VII that medium-sized firms in China are performing poorly in costly activities such as the use of environment-friendly materials and design in packaging. The alignment suggests that the GLPI developed in this case is robust and the use of it for comparison is relatively convenient. The outcome is also easier to interpret as the performance in various activities of a GL function is now measured using a single index. Applying the same approach but looking at performance in the six dimensions identified in the PCA, another table of indices comparing the performance of firms of difference size in China and Japan can be generated. It can be seen from Table XII that, when all firms are considered, Japanese companies are having higher GLPI than their Chinese counterparts in all components except cost saving. The exception is attributed mainly to the high scores of the medium- and the large-sized Chinese firms in this aspect. This suggests that many firms in China, particularly the medium- and large- sized ones, are implementing GL for cost reduction purposes. This finding also aligns with that of the previous analysis using ANOVA in Table IX. Again, it shows the robustness of the index and hence the merit of using it as a simple and objective mean to compare performance. By applying the same technique in a larger survey covering more firms in different countries, a list of indices can be produced similar to the one developed by The The World Bank (2010) for comparison of logistics performance across developing and developed nations. If deemed necessary, the survey can cover GL activities in areas other than the three major GL functions investigated in this study. Repeated surveys, similar to the annual third-party logistics study (Langley et al., 2007) can also be conducted to reveal the trend of development in GL performance of the different countries based on their respective indices. Conclusions and implications Summary of findings and implications This paper has presented and compared the GL performance of some of the HEA manufacturers in China and Japan in purchasing, packaging, and transportation. It has also demonstrated the development and application of a GLPI for easy comparison of GL Availability Awareness Compliance Cost saving Investment EPR C J C J C J C J C J C J Medium-sized firms 33 44 21 31 42 50 49 31 30 56 43 73 Large-sized firms 36 56 48 57 47 56 69 55 53 58 34 57 Table XII. Very large-sized Average GLPI firms 86 78 51 90 77 66 59 69 35 52 53 68 of firms in different All firms 45 61 39 64 51 59 60 56 45 55 41 62 components or factors
  • 18. BIJ performance between the two countries. The findings reveal that China – a developing 18,6 country – is still a distance behind Japan – a developed country – in GL implementation particularly in the upstream of the supply chain, i.e. purchasing. While the HEA industry of Japan has implemented GL throughout the whole supply chain with relatively good performance in almost all activities surveyed, the Chinese HEA manufacturers, particularly the small ones, are focusing mainly in certain downstream activities such 890 as packaging with recycled material and consolidation to reduce transportation. These activities require relatively little investment in technology but the cost saving from GL is readily achievable. The findings also suggest that the main drivers for GL implementation in the HEA industry of China are still regulatory compliance and cost saving at this stage. The Japanese manufacturers are implementing GL more for reasons of stronger awareness, availability of alternative green materials and technologies, development of unique capability for long-term competition, and EPR. The different approaches to GL implementation by the small and the large firms can be accounted for using the RVB theory. With these findings, the first two research questions are fully answered. Although this study was not designed to investigate the barriers to GL practices and GSCM, the findings have shed light on the challenges of GL implementation in developing countries such as China. These challenges include: . relatively low public awareness of sustainability and environmental protection hence weaker pressure on manufacturers to go green; . lack of comprehensive environmental policies, regulations, and directives such as the restriction of hazardous substance and the Waste Electrical and Electronic Equipment directives of the European Community (EU) (European Parliament and Council, 2003a, b) to force compliance; . limited investment in green technology, research and development to enhance efficiency and achieve economies of scale; . over-emphasis on low-cost production and short-term benefits than long-term gains in order to maintain competitiveness in the global market; and . lack of resources, expertises, and management experiences in GSCM particularly for the small manufacturers. These observations align with the comments made by some researchers in China that both the country’s hardware and software for GL are lagging behind that of developed countries (Liu, 2009; Zhou, 2009). To promote GL practices and GSCM in developing countries, government can play a critical role in enhancing awareness through public education and industrial workshops, encouraging implementation through tax incentives and subsidies, enforcing compliance through legislations and regulations, sponsoring academic research for long-term sustainable development, and investing in infrastructure and technology to benefit the entire industry. Manufacturers, particularly large corporations with more resources, can also take greater initiatives to invest in green technology, environment-friendly product design, cleaner manufacturing and distribution processes, and recycling. Strong collaboration among business partners across the supply chain will put pressure on smaller manufacturers to follow suit and help them develop their GL capabilities (Lau and Wang, 2009). The paper has also demonstrated the development of a GLPI using PCA to obtain the weights for the indicator variables involved in the equation. Results of comparison
  • 19. among the surveyed firms in China and Japan using the GLPI align with the outcomes Benchmarking obtained through other statistical analyses. The feasibility of using a single index for green logistics GL performance evaluation is proved and the robustness of the index is established. The use of the GLPI can simplify the GL performance comparison process and provide performance a simple and objective mean to compare among industries and countries. Managers can use the GLPI to benchmark the performance of their firms in the respective logistics areas against those adopting best practices and revise their supply chain strategy 891 accordingly. The proposed index may also assist governments in formulating policies on promoting GL implementation in various industry sectors. With the findings and conclusions, the RQ3 is also satisfactorily answered. Limitations and future research This study has only covered three major GL functions involving 15 activities to help develop a GLPI for easy comparison of performance in GL practices. While the study is adequate as a pilot to prove the feasibility of the concept, the index developed may need to include other GL activities in order to be comprehensive. A larger survey covering more GL activities and industries would be needed for further investigation. Further, a seven- or ten-point scale can be used in gauging performance of GL activities in the survey so as to give a finer measurement. Also, self-appraisal of performance may not be entirely objective. An expert panel or a study approach similar to the one adopted by The World Bank in developing the LPI can be used. Restricted by the scope of the study, findings from this research are also not able to disclose further details of the GL implementation such as the various drivers and obstacles of GL implementation and their correlations. To obtain a fuller picture of the situation, future research may further investigate the drivers and the obstacles of GL implementation faced by the industry in comparison with other industry sectors. In this regard, a more sophisticated questionnaire survey design focusing on the relationships among variables or the use of in-depth exploratory case studies may be appropriate. To facilitate standardization of practices in the industry for higher efficiency, a study to compare in detail the actual practices of firms of different size in adopting and implementing GL is also recommended. References Accenture (2008), Driving Green Logistics: Practical Actions When Opex is Tight, available at: www.logisticsit.com/downloads/Accenture-Green-Logistics.pdf (accessed 6 October 2010). Ali, H.M.M. (2009), “Development of Arab water sustainability index using principal component analysis”, Proceedings of the 13th International Water Technology Conference, IWTC13 2009, Hurghada, Egypt, available at: www.iwtc.info/2009_pdf/19-1.pdf (accessed 6 October 2010). Alvarez, M., Jimenez, J. and Lorente, J. (2001), “An analysis of environmental management, organization context and performance of Spanish hotels”, Omega, Vol. 29 No. 6, pp. 457-71. Bacallan, J.J. (2000), “Greening the supply chain”, Business & Environment, Vol. 6 No. 5, pp. 13-15. Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17 No. 1, pp. 99-120. Bartlett, M.S. (1950), “Test of significance in factor analysis”, British Journal of Psychology, Statistical Section, Vol. 3, pp. 77-85.
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