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Data Visualization
for the Rest of Us: A
Beginner’s Guide
Linda Hofschire
Library Research Service, Colorado State Library...
SCHOOL LIBRARY IMPACT STUDIES
What do jelly beans
have to do with
museum visits?
https://www.youtube.com/watch?v=_jEnD_GH97o
Stories are how numbers talk to people.
-Thomas Davenport
By visualizing information, we turn it into a
landscape that you...
The Data Visualization Continuum
Excel chart/
number art in a
report or
presentation
Complex infographic
that includes a v...
The Data Visualization Continuum
Excel chart/
number art in a
report or
presentation
Complex infographic
that includes a v...
4 simple tweaks to make numbers
and charts more accessible
1. PUT NUMBERS IN CONTEXT
Source: Data is Beautiful/Reddit
2. CHOOSE THE APPROPRIATE CHART
2. CHOOSE THE APPROPRIATE CHART
3. SIMPLIFY AND ESTABLISH A
FOCAL POINT
3. SIMPLIFY AND ESTABLISH A
FOCAL POINT
Image credit: Stephanie Evergreen
3. SIMPLIFY AND ESTABLISH A
FOCAL POINT
Image credit: Stephanie Evergreen
4. DON’T MAKE PEOPLE WORK TOO
HARD TO FIND INFORMATION
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
<10k 10k-24,999 25k-99,...
4. DON’T MAKE PEOPLE WORK TOO
HARD TO FIND INFORMATION
2%
11% 14%
21%
67%
9%
26% 28%
43%
100%
25% 26%
48%
75%
100%
0%
10%
...
CHART DISSECTION
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of readi...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of readi...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My ch...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My ch...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My ch...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My ch...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
My ch...
49% 49%
54%
59%
58%
60%61%
59%
62%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of
reading increased
My child's rea...
49.32% 49.13%
54.05%
59.28% 57.71%
60.39%61.22%
59.01%
61.86%
0%
10%
20%
30%
40%
50%
60%
70%
My child's enjoyment of readi...
Activity: Chart Critique
10%
25%
27%
29%
30%
32%
34%
51%
0% 10% 20% 30% 40% 50% 60%
Entrepreneurship
Employment
Education
eGovernment
Health & well...
The percentages of Stony Brook Public Library computer users accomplishing
work-related tasks have increased steadily sinc...
About half of Boulder Bay Public Library computer users are white,
and more than 1 in 4 are Hispanic or Latino.
48%
27%
11%
10%
4%
White
Hispanic or Latino
Black or African-American
American Indian and Alaska
Native
Asian
More than 1 ...
3 DESIGN GUIDELINES
1. K.I.S.S.
2. Show rather than tell
3. Colors and fonts
3 DESIGN GUIDELINES
1. K.I.S.S.
2. Show rather than tell
3. Colors and fonts
3 DESIGN GUIDELINES
1. K.I.S.S.
2. Show rather than tell
3. Colors and fonts
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Design, refine, repurp...
SUMMER READING SURVEY
49%
49%
54%
0% 10% 20% 30% 40% 50% 60%
My child's enjoyment of reading
increased
My child's reading ...
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Establish your approach
4. Design, refine...
GOALS AND AUDIENCE
GOALS AND AUDIENCE
Each year, Colorado public libraries offer engaging
summer reading programs to encourage children
and t...
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Design, refine, repurp...
WHAT’S THE STORY?
49%
49%
54%
0% 10% 20% 30% 40% 50% 60%
My child's enjoyment of reading
increased
My child's reading by c...
WHAT’S THE STORY?
Child’s age
Summer reading
participation
history
Library
card
How respondent
learned about
summer readin...
WHAT’S THE STORY?
Child’s age
Summer reading
participation
history Library
card
How respondent
learned about
summer readin...
WHAT’S THE STORY?
49%
59%
61%
All survey respondents
Parents of children ages 4-6
Families participating in summer
reading...
49%
59%
59%
All survey respondents
Parents of children ages 4-6
Families participating in summer
reading for the first tim...
WHAT’S THE STORY?
54%
60%
61%
All survey respondents
Families participating in summer
reading for the first time
Parents o...
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Design, refine, repurp...
DESIGN, REFINE, REPURPOSE
Format—print, online, both?
STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Establish your approach
4. Design, refine...
INFOGRAPHIC CREATION SOFTWARE
PowerPoint
Adobe
Illustrator
Piktochart
INFOGRAPHIC CREATION SOFTWARE
PowerPoint
Adobe
Illustrator
Piktochart
PIKTOCHART
RESOURCES
Infographic Software:
Selection Guide
Tips and Inspiration:
Librarian Design Share
Stephanie Evergreen
Ann Emery...
RESOURCES
Software Tutorials:
Lynda
Creative Live
Icon/Image Sources:
IconArchive
openclipart
morgueFile
Pexels
Pixabay
RESOURCES
Symbol Font Sources:
Modern Pictograms
StateFace
Cittadino
WebHostingHub Glyphs
The Top 15 Free Symbol Fonts
RESOURCES
Fonts:
MyFonts
Adobe Typekit
dafont
Colors/Palettes:
ColourLovers
Adobe Color CC
RESOURCES
Color Blindness:
Compliant Color Use
Chart Selection Guide:
Tableau Whitepaper: Which Chart or Graph is Right fo...
ACTION ITEMS
1.Perform a chart dissection
2.Take a data inventory
3.Think about the stories you
want to tell about your li...
QUESTIONS?
September 30-October 3, 2016
Denver, CO
Registration opens January 26, 2016
www.ripl.lrs.org
#RIPLeffect
Preconference:
Think, Do, Show: Practical Techniques for Analyzing, Using,
and Visualizing Data to Improve Practice and
De...
THANK YOU!
Linda Hofschire:
Hofschire_L@cde.state.co.us
lrs.org | ripl.lrs.org
Slides and resources are at
bit.ly/ALAMW_Da...
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide
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ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide

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ALA MW 2016 - Data Visualization for the Rest of Us: A Beginner's Guide

  1. 1. Data Visualization for the Rest of Us: A Beginner’s Guide Linda Hofschire Library Research Service, Colorado State Library www.lrs.org | @LRS_CO | @lindahofschire
  2. 2. SCHOOL LIBRARY IMPACT STUDIES
  3. 3. What do jelly beans have to do with museum visits? https://www.youtube.com/watch?v=_jEnD_GH97o
  4. 4. Stories are how numbers talk to people. -Thomas Davenport By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful. ―David McCandless Numbers have an important story to tell. They rely on you to give them a clear and convincing voice. ―Stephen Few
  5. 5. The Data Visualization Continuum Excel chart/ number art in a report or presentation Complex infographic that includes a variety of visual elements
  6. 6. The Data Visualization Continuum Excel chart/ number art in a report or presentation Complex infographic that includes a variety of visual elements Where are you on the continuum?
  7. 7. 4 simple tweaks to make numbers and charts more accessible
  8. 8. 1. PUT NUMBERS IN CONTEXT
  9. 9. Source: Data is Beautiful/Reddit 2. CHOOSE THE APPROPRIATE CHART
  10. 10. 2. CHOOSE THE APPROPRIATE CHART
  11. 11. 3. SIMPLIFY AND ESTABLISH A FOCAL POINT
  12. 12. 3. SIMPLIFY AND ESTABLISH A FOCAL POINT Image credit: Stephanie Evergreen
  13. 13. 3. SIMPLIFY AND ESTABLISH A FOCAL POINT Image credit: Stephanie Evergreen
  14. 14. 4. DON’T MAKE PEOPLE WORK TOO HARD TO FIND INFORMATION 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <10k 10k-24,999 25k-99,999 100k-499,999 500k+ PercentageofLibraries Population Group Percentage of U.S. Public Libraries with Text, Chat, and Email Reference, 2014 Text Chat Email
  15. 15. 4. DON’T MAKE PEOPLE WORK TOO HARD TO FIND INFORMATION 2% 11% 14% 21% 67% 9% 26% 28% 43% 100% 25% 26% 48% 75% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% <10k 10k-24,999 25k-99,999 100k-499,999 500k+ PercentageofLibraries Population Group Percentage of U.S. Public Libraries with Text, Chat, and Email Reference, 2014 Text Chat Email
  16. 16. CHART DISSECTION
  17. 17. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
  18. 18. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time *
  19. 19. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
  20. 20. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
  21. 21. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time *
  22. 22. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
  23. 23. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time Color
  24. 24. 49% 49% 54% 59% 58% 60%61% 59% 62% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased The impact of summer reading was particularly pronounced for families participating in the program for the first time and children ages 4-6: All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
  25. 25. 49.32% 49.13% 54.05% 59.28% 57.71% 60.39%61.22% 59.01% 61.86% 0% 10% 20% 30% 40% 50% 60% 70% My child's enjoyment of reading increased My child's reading skills increased My child's reading by choice increased Chart 3 Percentages of Survey Respondents Indicating Their Child's Enjoyment of Reading, Reading Skills, and Reading by Choice Increased after Participating in Summer Reading All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time
  26. 26. Activity: Chart Critique
  27. 27. 10% 25% 27% 29% 30% 32% 34% 51% 0% 10% 20% 30% 40% 50% 60% Entrepreneurship Employment Education eGovernment Health & wellness eCommerce Civic engagement Social networking Using technology to stay in touch with family and friends and maintain social networks was the most popular activity on Rock Creek Public Library computers.
  28. 28. The percentages of Stony Brook Public Library computer users accomplishing work-related tasks have increased steadily since 2013.
  29. 29. About half of Boulder Bay Public Library computer users are white, and more than 1 in 4 are Hispanic or Latino.
  30. 30. 48% 27% 11% 10% 4% White Hispanic or Latino Black or African-American American Indian and Alaska Native Asian More than 1 in 4 Boulder Bay Public Library computer users are Hispanic or Latino.
  31. 31. 3 DESIGN GUIDELINES 1. K.I.S.S. 2. Show rather than tell 3. Colors and fonts
  32. 32. 3 DESIGN GUIDELINES 1. K.I.S.S. 2. Show rather than tell 3. Colors and fonts
  33. 33. 3 DESIGN GUIDELINES 1. K.I.S.S. 2. Show rather than tell 3. Colors and fonts
  34. 34. STEPS FOR SUCCESS 1. Begin with numbers 2. Understand your goals and audience 3. Find your story 4. Design, refine, repurpose 5. Share
  35. 35. SUMMER READING SURVEY 49% 49% 54% 0% 10% 20% 30% 40% 50% 60% My child's enjoyment of reading increased My child's reading by choice increased My child's reading skills increased After participating in summer reading...
  36. 36. STEPS FOR SUCCESS 1. Begin with numbers 2. Understand your goals and audience 3. Establish your approach 4. Design, refine, repurpose 5. Share
  37. 37. GOALS AND AUDIENCE
  38. 38. GOALS AND AUDIENCE Each year, Colorado public libraries offer engaging summer reading programs to encourage children and teens to read for fun and to prevent summer learning loss…
  39. 39. STEPS FOR SUCCESS 1. Begin with numbers 2. Understand your goals and audience 3. Find your story 4. Design, refine, repurpose 5. Share
  40. 40. WHAT’S THE STORY? 49% 49% 54% 0% 10% 20% 30% 40% 50% 60% My child's enjoyment of reading increased My child's reading by choice increased My child's reading skills increased After participating in summer reading...
  41. 41. WHAT’S THE STORY? Child’s age Summer reading participation history Library card How respondent learned about summer reading Plan to visit library in fall
  42. 42. WHAT’S THE STORY? Child’s age Summer reading participation history Library card How respondent learned about summer reading Plan to visit library in fall
  43. 43. WHAT’S THE STORY? 49% 59% 61% All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time My child’s enjoyment of reading increased
  44. 44. 49% 59% 59% All survey respondents Parents of children ages 4-6 Families participating in summer reading for the first time My child’s reading skills increased WHAT’S THE STORY?
  45. 45. WHAT’S THE STORY? 54% 60% 61% All survey respondents Families participating in summer reading for the first time Parents of children ages 4-6 My child’s reading by choice increased
  46. 46. STEPS FOR SUCCESS 1. Begin with numbers 2. Understand your goals and audience 3. Find your story 4. Design, refine, repurpose 5. Share
  47. 47. DESIGN, REFINE, REPURPOSE Format—print, online, both?
  48. 48. STEPS FOR SUCCESS 1. Begin with numbers 2. Understand your goals and audience 3. Establish your approach 4. Design, refine, repurpose 5. Share
  49. 49. INFOGRAPHIC CREATION SOFTWARE PowerPoint Adobe Illustrator Piktochart
  50. 50. INFOGRAPHIC CREATION SOFTWARE PowerPoint Adobe Illustrator Piktochart
  51. 51. PIKTOCHART
  52. 52. RESOURCES Infographic Software: Selection Guide Tips and Inspiration: Librarian Design Share Stephanie Evergreen Ann Emery Flowing Data Information is Beautiful Ad/Lib Storytelling with Data
  53. 53. RESOURCES Software Tutorials: Lynda Creative Live Icon/Image Sources: IconArchive openclipart morgueFile Pexels Pixabay
  54. 54. RESOURCES Symbol Font Sources: Modern Pictograms StateFace Cittadino WebHostingHub Glyphs The Top 15 Free Symbol Fonts
  55. 55. RESOURCES Fonts: MyFonts Adobe Typekit dafont Colors/Palettes: ColourLovers Adobe Color CC
  56. 56. RESOURCES Color Blindness: Compliant Color Use Chart Selection Guide: Tableau Whitepaper: Which Chart or Graph is Right for You?
  57. 57. ACTION ITEMS 1.Perform a chart dissection 2.Take a data inventory 3.Think about the stories you want to tell about your library. Do you have data to tell these stories?
  58. 58. QUESTIONS?
  59. 59. September 30-October 3, 2016 Denver, CO Registration opens January 26, 2016 www.ripl.lrs.org #RIPLeffect
  60. 60. Preconference: Think, Do, Show: Practical Techniques for Analyzing, Using, and Visualizing Data to Improve Practice and Demonstrate Impact Tuesday, April 5, 2016, 9:00 AM – 5:00 PM bit.ly/RIPL_PLA
  61. 61. THANK YOU! Linda Hofschire: Hofschire_L@cde.state.co.us lrs.org | ripl.lrs.org Slides and resources are at bit.ly/ALAMW_Data

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