To create a successful internet presence, provide quality content on your website and ensure it works across all devices. Go beyond just a website by learning where your users engage online and integrate your brand into their workflows through interactive and engaging experiences that allow for community and action.

1. CREATING A SUCCESSFUL
INTERNET PRESENCE
Karen A. Coombs

2. PROVIDE QUALITY
CONTENT

3. WEBSITE ≠INTERNET
PRESENCE

4. USE WEB STANDARDS

5. BE DEVICE
INDEPENDENT

6. GO WHERE YOUR
USERS ARE

7. PROVIDE SPACE FOR
ENGAGEMENT & ACTION

8. LEARN USER WORKFLOW
& INTEGRATE INTO IT

9. BE INTERACTIVE
& ENGAGING