1. Strategies
How to be more
Persuasive

2. Introduction
 When you set out to persuade
someone, you want them to
accept your opinion on an
issue: you want to change that
person's mind to your way of
thinking.
 Based on that we prepared a
set of strategies to help you to
achieve your goals.

3. Strategies
Appeal to your listener's mind
 Explain how your proposed idea
will solve a pressing problem.
 Provide compelling evidence of
how your idea will solve the
problem.
 Point out how accepting your
idea will create benefits that
your listener values.

4. Strategies
Appeal to your listener's heart
 Connect with your listener on an
emotional level.
 Tell compelling stories that show
why it’s important to solve the
problem you’ve identified.
 Provide vivid descriptions of how
much better things will be if your
listener adopts your idea.

5. Strategies
Overcome resistance
 Acknowledge your listener’s
concerns about your
proposal and any
alternative arguments he or
she has presented.
 Then show how your
proposed course of action
is better.

6. Strategies
Use Persuasion Triggers
 What is a Persuasion
Trigger?
 Human tendencies that
unconsciously affect how
people respond to one
another.

7. Strategies
Use Persuasion Triggers
Reciprocity
 People’s tendency to want to repay
favors.
 To activate this trigger, give before
you ask.
 If you lend a fellow manager one of
your staff members for a few days, for
instance, you might be repaid fivefold
later when you ask for that manager’s
support on an important project.

8. Strategies
Use Persuasion Triggers
Scarcity
 People’s tendency to value something
more if it is in short supply.
 To activate this trigger, use exclusive
information to persuade.
 For example, capture key decision
makers’ attention by saying
something like, “I just got this
information today. It won’t be
distributed until next week.”

9. Lico Reis Consultoria
& Línguas
Roberto Lico Reis
Feel free to send us suggestions
about new presentations,
that can help you to face your life or professional
challenges.
www.licoreis.com
licoreis@licoreis.com
E-books: www.migre.me/oQ5
Linkedin: www.migre.me/1d9r
Twitter: @licoreis

10. Lico Reis Consultoria
& Línguas
Roberto Lico Reis
Feel free to send us suggestions
about new presentations,
that can help you to face your life or professional
challenges.
www.licoreis.com
licoreis@licoreis.com
E-books: www.migre.me/oQ5
Linkedin: www.migre.me/1d9r
Twitter: @licoreis