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Digitalvisions 2015 / empathy design

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Empathisches Design
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Beyond the simple aim of empathic design to create an emotional relationship between the consumer and the product, empathic design can help companies in multiple disciplines. Conducting the proper research to target empathic design not only can build this connection but also can help a company innovate new products or solutions for problems the user never asked for or never thought could be solved. For some products, innovation does not require creating a new product but rather improving an existing product in order to meet the current consumer needs.

Beyond the simple aim of empathic design to create an emotional relationship between the consumer and the product, empathic design can help companies in multiple disciplines. Conducting the proper research to target empathic design not only can build this connection but also can help a company innovate new products or solutions for problems the user never asked for or never thought could be solved. For some products, innovation does not require creating a new product but rather improving an existing product in order to meet the current consumer needs.

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