Win Generation Y
over for your company
What makes a company attractive
for a 20-something?
The rising influence of social media and smartphones
has altered the way we seek, evaluate and engage
in work. These tools have enabled us to talk to each
other, search and do research in a matter of seconds,
24/7. But it’s not the end of the story. In the past
15 years we have seen small start-ups, founded by
open-minded young entrepreneurs grow into huge
enterprises (Google, Facebook, Twitter etc.) in front
of our eyes – and introduce a new work culture.
Different and more human-scaled than we ever saw
before. Where our age is not a disadvantage, but an
advantage. Oh, and we are valued and encouraged
at these companies as well. Including our ideas. In
a world where successful start-ups are attracting
top talents like magnets with the possibility to do
meaningful work, with cozy, fun and social offices as
well as with a friendly, team-spirited environment.
They offer to be part of a mission to
change the course of the world.