Brand your company
We are used to making decisions quickly and choose the one
thing we need from an enormous sea of products – and informa-
tion. We grew up in a consumer society, after all, and have been
bombarded with commercial messages since birth. And we’ve got
some news for you. We choose our employer the same way we
choose shampoo, our Converse or a can of soda. It might seem
cruel, but that’s how it is. We don’t want a job. We want to work.
We want to do something meaningful. We want to see the big
picture. Something we can associate ourselves with. You know,
we just want to make the world a better place. Day by day.
75% of Millennials believe that businesses are too fixated with
their own agendas and not focused enough on helping to im-
prove society.⁶ To draw us in, define the value you represent and
show it to us. What is your value proposition? What is the greater
good? Make us feel that we are a part of your brand, use visuals
to engage us and inspire us to take action. Do what hasn’t been
done before. We like new and bold. Communicate that authenti-
cally and we’ll stand in line to work for you.
If you think about it, these are the same things you expect us to do.
we just want to
make the world
a better place
#brandyourself6. Mind the gaps. The 2015 Deloitte Millennial survey, Deloitte, 2015 www.deloitte.com/MillennialSurvey