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8. Crowdtap and Ipsos Media CT: Social influence: Marketing’s New Frontier, March 2014
Be transparent!
Be honest!
Before social media took over, marketers were busy cre-
ating beautiful corporate videos, hanging shiny posters
on walls with happy stock photo employees and telling
the world how awesome it was to work there. In the age
of social media, our motto is “We will decide, what we will
think of your brand.” We have started building our own pic-
tures about companies, their values – and whether these
correlate with what they communicate. For us information
we receive through social media, through our own network
is highly trustworthy. Guess what, we trust UGC 40% more
than information we get from traditional media sources
like TV, print, radio or newspaper and magazines⁸. Thanks
to this wonderful little invention called the Internet (and
the fact that we are connected, networked and always
online) employer brand is shifting towards what other
people say about your company – not what you say about
yourself. If something is fishy, we share it. But the good
news is: if we like something, we will share it even more.
#truecolors
if we like
something,
we will share
it even more
3736

Publicado en: Marketing, Empresariales
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