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Family friendliness is basically flexibility Generation Y by Steffi Burkhart and Orsolya Nemes

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Family friendliness is basically flexibility on the long run.
It’s a misconception that we are so self-absorbed, busy
finding ourselves that we don’t want to have kids. We do.
Really. Actually, our No. 1. value is to be a good parent,
having a high-paying career comes only in the 6th place¹⁰.
Most of us just wants to figure out ourselves before we
take on a life-long project like raising a kid. But no wonder,
towards our 30s it is becoming an issue. But we have to
provide for those little toddlers. The family model, however,
where only one person is making money isn’t working
anymore. A lot of Generation Y-ers would like to – and have
to share family management. We want to be there for our
kids. We want to see them grow up. Not only girls, boys
as well. Living according to the classic wife and husband
roles isn’t working anymore. It is practically impossible
to raise kids and save money in general, as well as put
something away for retirement, while the living costs and
rents are increasing, and your net income is shrinking – all
alone as a working parent. The prospect of part-time jobs
and more flexibility at working hours and place, as well
as the reintegration after maternity leave can’t be empty
talk anymore. We want to be great parents. And we like to
work. Work is a way of self-expression for us. You just have
to enable us to integrate the two things without having to
sacrifice one for the other.
Family friendliness
10. Millennials. A Portrait of Generation
Next. Confident. Connected. Open to
Change. Pew Research Center, 2010.
http://bit.ly/PRCmillennials
#flexibleissexy
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Publicado en: Marketing, Empresariales
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