Companies that have been successful in attracting and
obtaining Generation Y (like Google, Coca-Cola or Nike) are
innovative and welcome young talents with open arms.
They provide an inspiring work environment with creative
tasks and value their co-workers. The funny thing is that
these companies don’t target Millennials specifically. It is
their culture, values, management style, the opportunities,
the team spirit and the work environment that draws
us in naturally. And because of this, they are able
to pick the best of the best.
“Mission. Transparency. Voice.
These three components of
our culture create a virtuous
cycle of attraction, community,
engagement, and innovation.
If you give people freedom,
they will amaze you. They’ll do
remarkable things and all you
need to do is give them a little
infrastructure and a lot of room
to change the world. And I think
that holds in any industry.”
Laszlo Bock, SVP of
People Operations, Google