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Pokemon Go For Your Business

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Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.

Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.

Publicado en: Marketing

Pokemon Go For Your Business

  1. 1. USING POKÉMON GO FOR YOUR BUSINESS
  2. 2. POKÉMON GO Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter. Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night. Source: https://www.similarweb.com/blog/pokemon-go
  3. 3. POKÉMON GO - LURES If your business is a PokéStop, you can use something called a "Lure" to attract more Pokémon for 30 minutes. It attracts users playing the game to come to you, because of the opportunity to catch more Pokémon. This in turn is intended to drive more traffic and customers to your location for the next 30 minutes. A user can see that a PokéStop has a Lure, because pink hearts will be floating out of the PokéStop, making it visible to players.
  4. 4. POKÉMON GO - POKÉSTOPS How do you know if your business is a PokéStop? A PokéStop is only determined by the game. Unfortunately, if your location is not a PokéStop there is no way to purchase and place a Lure. While currently there is no list of PokéStops, you can determine if you are a PokéStop by opening the game and looking to see if your location shows up on the map with a diamond and Poke Ball symbol. Click on the nearby PokéStops, and it will show the businesses or landmarks in the circle that the game has identified as PokéStops.
  5. 5. POKÉMON GO – HOW TO BUY LURES If your location is indeed a PokéStop, you can begin the process of buying and placing Lures. For $.99, you can purchase a Lure Module to attach to your PokéStop for 30 minutes. The first step in purchasing a Lure is clicking on the PokéBall at the bottom of your screen. Next, click shop.
  6. 6. POKÉMON GO – HOW TO BUY LURES When you are in the shop, you will first have to purchase coins in order to buy the Lure. 1 Lure Module is 100 PokéCoins. A bundle of 100 PokéCoins is $0.99. You also have the option of purchasing a larger amount of PokéCoins, and packages of 8 Lure Modules.
  7. 7. POKÉMON GO – HOW TO BUY LURES Once you have purchased your PokéCoins, go back into the shop and buy a Lure Module.
  8. 8. POKÉMON GO – HOW TO PLACE LURES Now that you have purchased your Lure Module, close out of the shop and go back to the main screen. Click on your location’s Pokéstop. You will then see the empty Lure Module slot. Click on the slot, and then click on the Lure.
  9. 9. POKÉMON GO – HOW TO PLACE LURES You’ll know your Lure is in effect when you see the pink Lure in the Lure Module slot, and pink hearts coming out of your PokéStop. This Lure will go into effect for 30 minutes.
  10. 10. POKÉMON GO – LURE BEST PRACTICES Having a Lure at your location is not only a great way to increase business, but it also opens up new opportunities for customer engagement and unique promotions. For example, there are three main "teams" that people compete from in Pokémon Go: Instinct (Yellow), Mystic (Blue) and Valor (Red). Creating offers for certain color teams during various times of the month will certainly garner attention (and more interaction!) from your customers. Your offer could also have nothing to do with the game. It could be something as simple as a BOGO, or buy a snack and get a free lemonade. Make sure to promote your PokéStop on social media! Use geo-targeted ads to alert people in your area, that your Lure is active or that your PokéStop has special offers! This way you are targeting players on their phones, already on the go, likely to make a purchase. There is a huge opportunity to capitalize on Pokémon Go right now, and make money for your business. Don’t wait!

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