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People accomplishing goals with the least amount of energy spent
Invisible Design
Practice Lead Insight & Trends
Concept Developer / UX Designer
Norwegian, Turkish and sort of American
Interests: IoT, dancing and painting
Lillian Ayla Ersoy
My iPhone today . . . WTF??!!
WELCOME TO AN INBOX FULL OF
MEANINGLESS NOTIFICATIONS!
Picture credit: Margaret Berger "Apologize" - Official Music Video
youtube.com/watch?v=C7Ef13jDHbo
SERIOUSLY?! I JUST CHOSE TO 

MAKE MY SCREEN FULLSIZE! 

WHY ARE YOU 

ASKING ME THIS???
Picture credit: support.apple.com/en-au/HT202549
MESSAGES EVERYWHERE.
A DREAM COME TRUE OR
A NIGHTMARE!?
HOW MANY TIMES DO I HAVE TO 

TURN OFF NOTIFICATIONS? 

PLEASE STOP DESTROYING 

MY WORK FLOW!
Picture credit: imore.com/facebook-messenger-updated-
native-apple-watch-app-split-screen-multitasking-more
YEA, SURE. JUST CHECK YOUR
MESSAGES IN THE MIDDLE OF 

OUR CONVERSATION.
We need to start thinking
about the consequences
these interactions create. 

Stop disruption and
distractions.
Technology shouldn’t require all of our attention,
just some of it, and only when necessary.
- Amber Case, Author of Designing Calm Technology
4PRINCIPLES OF 

CALM TECHNOLOGY
FIRST PRINCIPLE OF CALM TECHNOLOGY
Technology should require the smallest amount of our attention.




http://www.calmtech.com/
SECOND PRINCIPLE OF CALM TECHNOLOGY
Technology should inform and encalm.

http://www.calmtech.com/
THIRD PRINCIPLE OF CALM TECHNOLOGY
Technology should make use of the periphery.




http://www.calmtech.com/
FOURTH PRINCIPLE OF CALM TECHNOLOGY
Amplify the best of technology and the best of humanity.

http://www.calmtech.com/
Let’s start by improving on-screen interactions.
Is this the best way to notify over time?
Picture credit: https://newsroom.uber.com/app-
updates-for-deaf-and-hard-of-hearing-partners/
The most profound technologies are those that disappear. 

They weave themselves into the fabric of everyday life until
they are indistinguishable from it.
—Mark Weiser, Ubiquitous Computing
Calm Technologies, Amber Case
Source: https://www.safaribooksonline.com/library/view/calm-technology/9781491925874/ch01.html
Designing for the next 50 billion connected devices
Diagram: Waves of computing, inspired by
Mark Weiser and John Seely Brown’s three
phases of computing in “The Coming Age
of Calm Technology,” Xerox PARC, 1996.
RATIO OF PEOPLE TO DEVICES
1 device to
many people
1 device 

to 1 person
Many devices
to one person
1940-60 1960 - 1990 1990 - 2016 2016 >>
Mainframe
Computers
Desktop
Computing
Cloud Computing
Software as a Service
Ubiquitous
Computing
INVISIBLE TECHNOLOGY:
Electricity is all around us.
It works in the background
without requiring our attention.
The invisible interface:
On-screen interactions REPLACED with discreet signals.


“2016 will be the year technology interacts directly with humans”, The Wired World in 2016, WIRED Magazine
Picture credit: architects-toybox.com/wp-content/uploads/2013/10/Grey-angled.jpg
August Smart Lock creates
invisible notifications 

with proximity and movement
Picture credit: irobot.com/For-the-Home/Vacuum-Cleaning/Roomba.aspx
Roomba communicates 

status with sound and color
Picture credit: http://news.softpedia.com/news/
amazon-echo-is-ready-for-the-public-485059.shtml
Alexa communicates with
light, animation and color
Picture credit: http://nhpr.org/post/92814-enchanted-
objects-regulating-robots-prison-gang-origins
Glow cap alerts you with a
combination of light and sound
http://www.forbes.com/sites/leoking/2014/07/15/google-smart-contact-lens-focuses-on-healthcare-billions/#6bf236e01dfa
A smart contact lens
from Novartis & Google 

measures a diabetics’
blood sugar levels
As sensor technology becomes more accessible, it will be the
designer's job to curate how this information is fed into our lives.
—Yves Béhar, Founder Fuseprosjekt
“2016 will be the year technology interacts directly with humans”, The Wired World in 2016, WIRED Magazine
AND IF ALL ELSE FAILS . . .
How great would it be if a “shh” activated “Don’t disturb”!

Idea Copyright: Lillian Ayla Ersoy - 10.februar 2016 - Oslo, Norway
Thanks!
Tweets @lillaylaux
slideshare.com/lillayla
lillayla.com
Further reading / watching:
Amber Case: Calm technology and the future of the interface
https://vimeo.com/109208424
Designing Calm Technology
Amber Case
http://www.calmtech.com/
The Wired World in 2016
Wired Magazine
Google Smart Contact Lens Focuses On Healthcare Billions
http://www.forbes.com/sites/leoking/2014/07/15/google-smart-contact-lens-focuses-on-
healthcare-billions/#7d7a7c741dfa

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Invisible Design & Calm Technology