For SaaS businesses, email is still a significant channel for communicating with users, customers, and prospects. But did you know that GMail is making a lot of changes lately - namely Tabbed Inbox and Categories - and they have the potential to hurt your business? If you rely on email for anything from marketing to sending invoices, status updates, or letting your users reset their login credentials, these changes could have a huge impact on your SaaS business. In this presentation, I give you several things you can do to overcome these changes, from educating your audience on the changes to identifying who on your list is using GMail (even if they have a custom domain). Good luck out there.

1. What are GMail Categories &
Tabbed Inbox,WhyYou Should
Care
a quick lesson presented by Lincoln Murphy

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GMail Tabbed Inbox

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GMail Categories

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Why you should care
★Your customers won’t see your Transactional Messages
★Your customers won’t get important messages from you
★Your Free Trial users won’t get your follow-up messages
★Your potential customers won’t see your marketing messages
★A fantastic and useful channel of communication with your customers could
be negatively affected
★This is affecting - right now - people who actually want to get emails from
vendors, marketers,.... and maybe even you.
★This is occuring without their explicit permission (or at least action)

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What Should YOU Do?
★All the regular things that ensure (help) email delivery.
★From the very beginning, start a conversation that will get them to respond
so that - regardless what they use for email, you have a relationship with them
★Don’t blast unwanted, ego-centric garbage that no-one wants; always add-
value!
★After every action where you’ve collected their email address, provide very
specific instructions on how to ensure your messages get to where they see
them

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Get Data-Driven...

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What Should YOU Do?
★Send a personal email to your users, one-by-one, so there’s no
autoresponder or bulk mail markers and get them to turn off the settings in
GMail
★Popup a message / video for everyone on next login that says “If you use
GMail...”
★Popup a message / video for anyone that has a GMail account
★Use your imagination...

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What ShouldYour Customers Do?
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What ShouldYour Customers Do?
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11. ThankYou!
Lincoln Murphy
SixteenVentures
lincoln@sixteenventures.com
http://sixteenventures.com
@lincolnmurphy