Introduction to Social Media for small businesses and solopreneurs. Takes social media and simplifies it for beginners. It ties social media to basics of marketing and business communications. Linda P. Taylor http://www.LindaPTaylor.com

1. TURKEYS & TREES
Social Media
Simplified!
Linda P. Taylor, RFC, CCPS
www.LindaPTaylor.com
www.TaylorMadeSecrets.com
Twitter: LindaPTaylor
Linda@TaylorMadeSecrets.com or
LindaPTaylor@gmail.com
(c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com

2. ARE YOU WEARING A KLT?
• KLT for Business = Know, Like & Trust
– Built with frequent, positive, personal contact
• It’s not what you know!
– It’s customers knowing you reduce their pain
• All things equal, buyers use WOM from
their personal social network to decide
• Social Media => Perfect for KLT
(c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com

3. WHICH ONE DO YOU BUY?
Beginner = Website/Blog, LinkedIn or Plaxo
Mid Range = Beginner + Twitter + Podcast
Power User/Agency = Blog linked to
Facebook with Twitter and embedded,
YouTube channel, Apple iTunes Podcasts,
SEO programs, autoresponder, free eBooks
for squeeze page, analytics, AND a VA
(c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com

4. BUT WHAT WAS YOUR GOAL?
Carve a Turkey Cut Down a Tree
Know Your Clients => STEP Number ONE!
Who They Are (demographic)
Where They are (geographic)
What They Want (psychographic)
How do They decide to buy (psychographic)
 Where They get their Information (marketing)
 Do they use Social Media (marketing)
(c) 2009, Linda P. Taylor All Rights Reserved www.LindaPTaylor.com

5. WHO IS YOUR CLIENT?
Who Uses Social Media?
• Estimated up to 70% Female
• Highly Educated, Heavy Web Users
• More likely to be affluent & highly affluent (!)
Easy to Find Niches Best for You
• Find target communities using SM
• Word of Mouth => KLT => Trust easy with SM
• Niches within niches within niches
• Minimal “costs” to create, most SM is free
• Riches in Niches!
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

6. SO WHAT IS SOCIAL MEDIA?
“Traditional” Media
– Many to one
– Print (not green)
– Television & Radio
– Advertising
New Social Media
– Many to Many, Communities
– “Word of Mouth” using Technology
– Niches within Niches
– Be the trusted “Advisor” to the niche
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

7. SOCIAL MEDIA CHAOS
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

8. You Need Just 4 Key Tools!
1. Walls Used by Niche
Facebook Posterous LinkedIn
MySpace Plaxo NING (create)
2. Blogs for Niche
Wordpress Typepad eBlogger
3. Messaging to Create Traffic
Twitter Pownce Jaiku
4. Audiovisual to Personalize
YouTube Podcasts
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

9. USE LIKE OTHER MEDIA!
1. Walls = Billboard & Brochure
2. Blogs = private “Publishing”
3. Twitter = “PR” & messaging
4. Audiovisual = personal brand
• Research for niches & trends
• Start => FaceBook + LinkedIn
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

10. FACEBOOK.com
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

11. WHY FACEBOOK?
• 175 Million viewers and growing!
• Website without web “hosting” for FREE
• Creates Personal & Business profile(s)
• Create Events, Clubs, Groups, and JVs
• eMail autoresponder to invite “friends”
• Link to sites like Twitter and Blogs
• Embed YouTube, Podcasts, eBooks
• Affiliate marketing such as Amazon
• Use and Offer Applications
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

12. FACEBOOK DO’s & DON’Ts
• Turkey or Tree = set goals FIRST
• Learn to use it before posting! Avoid “gaffes”.
• YouTube Tutorials
• Recommend hire VA to set-up
and operate!!!
• Free eBook for beginners:
Linda@TaylorMadeSecrets.com
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

13. LinkedIn
Easier than FaceBook
•
Underutilized as Social Media tool
•
Free and Upgraded Versions
•
GREAT intro from LinkedIn at YouTube
•
and suggestions at LI Blog
• LinkedIn => Marketing to Professionals!
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

14. LinkedIn - Underused SM
• For professional networking – not “chatty”
• Under-utilized for Social Marketing
• Research tool
– New hire references
– Info on management, company BEFORE interview
– Experts for articles, talks, services
• Join and/or Create Groups
• Market Research competitors, prospects
• Applications for linking to blogs, etc.
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

15. COMPLIANCE & LEGAL ISSUES
• Social Media = Private Publishing?
• Free Speech versus Liable, Inciting
• Private versus Public access
• Once posted there is NO control
• Compliance with Company, Regulators
– SEC & FINRA
• Self-Defense
– Own YOUR name, Company in Social Media
– use Google Alerts for name and company
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

16. FREE RESOURCES
FaceBook Page eBook
Blogging eBook
Twitter Secrets eBook
Send Request via eMail to:
Linda@TaylorMadeSecrets.com
(c) 2009, Linda P. Taylor, All Rights Reserved www.LindaPTaylor.com

17. Linda P Taylor, RFC, CCPS
www.LindaPTaylor.com
www.TaylorMadeSecrets.com
Blog: www.AskLindaPTaylor.com
Twitter: www.twitter.com/LindaPTaylor
eMail: Linda@TaylorMadeSecrets.com
Taylor Marketing & Management
5235 Mission Oaks, #511, Camarillo CA 93012
(818) 483-0500 * (805) 302-7280 * Fax (818) 483-0505