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Coffee cram web design and marketing

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Web Design Trends for HE

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Coffee cram web design and marketing

  1. 1. Website Design and Marketing To turn visitors into students and students into happy students and happy students into grad students and grad students into alumni and alumni into profs. Presented by Lindsey Fair
  2. 2. Campaign Thinking To convince ... To ... Instead of ... Because ...
  3. 3. Customer Centric Companies See Higher ROI Companies that saw ROI by company focus 21% 44% 21% 9% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Sales focused Customer focused Product focused Marketing focused
  4. 4. Why, Who & What
  5. 5. Know Your Customer
  6. 6. Bits & Pieces
  7. 7. What is the call to action? Does the customer know that?
  8. 8. What are they looking at / for?
  9. 9. If you’re customers don’t know where they’re going, any click will take them to your competitor who will show them the way.
  10. 10. Make it Simple! Every customer should get what they came for in the shortest amount of time. The trick is knowing what they came for.
  11. 11. Content
  12. 12. Mobile Mania
  13. 13. Trends
  14. 14. Trends: Decoration Relevancy
  15. 15. Trends: Conversational Content
  16. 16. Trends: Countdowns
  17. 17. Trends: GeoTargeted Content
  18. 18. Trends: GeoRelevance
  19. 19. Hyper-Personalization
  20. 20. Trends: Re-Marketing
  21. 21. Steps to Creating a Website

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