Discovering the Markets for Direct Marketing

Lindsey Fair, MBASeguir

Associate Vice President, Marketing

1 de Feb de 2012•0 recomendaciones•883 vistas

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

Discovering the Markets for Direct Marketing

1 de Feb de 2012•0 recomendaciones•883 vistas

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Educación

Empresariales

Noticias y política

Lindsey Fair, MBASeguir

Associate Vice President, Marketing

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Discovering the Markets for Direct Marketing

1. Discovering the Markets for Direct Marketing Presented by Lindsey Fair
2. differentiation
3. positioning
4. how does “everyone” (MASS) become a segment, or a smaller piece of the pie ? 21/02/11
5. What lists are you on?
6. 21/02/11 geographic
7. demographic
8. 21/02/11 socialgraphic
9. 21/02/11 psychological
10. 21/02/11 behavioural
11. 21/02/11 industrial
12. what are the characteristics of a 24 yr old female?

Notas del editor

Tie back to pen game Tell the grass cutting story
( Includes culture, sub-culture, social class, peer group, reference individuals) How? -Memberships-Subscriptions-Online affiliations-Referral
( Includes lifestyle, habits, attitudes, beliefs, values) *Account for wildly varying buying traits Difficult to define but produce the best lists
( Grouping consumer based on past actions ie:-5W’s of purchases)
Naics, sic’s