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1. Ontological Text Recognition: The
New SEO Reality

2. The old days of SEO are gone. Just not too long
ago, standard SEO practices would place a site in the
graces of the major search engines. Let's examine what
these standard techniques are before I venture into the
copywriting/ontological part of SEO.

3. -Clean code and use of a CSS. It is still imperative to write
in clean code and avoid proprietary tags or server side
extensions such as the ones created/required by certain
web design programs. Use a cascading style sheet to
reduce attribute clutter.

4. -Keyword density. The accepted parameters call for
keyword presence on each page in order to rank well for
the particular term. Too little density and the search
engines will not rank the site well and too much will be
viewed as spam.

5. -Unidirectional and reciprocal linking. The more sites
linking to one and the better the site will score. Note:
reciprocal links are being discounted by Google in
particular because of rampant, free for all link exchange
abuse. Make sure anchor text reflects the keywords being
targeted when conducting a link campaign.

6. The standard above guidelines are what many SEOs are
focusing on to help websites in the top rank arena.

7. While these are still the basics, we are seeing a a shift in
the ranks where sites rank extremely well for a keyword
without such term even being present on the page. How is
this possible? The only possible explanation is the
contextual text relationship or theme of a site.

8. Google seems to be at the forefront of this technology: the
sites that are doing well even for terms that are not
present in the text or anchor links are very rich in related
content. Also, very important, the site relates to the
particular key phrase. Let's try an example: when
searching for "market timing", a site is in the top 3 in
Google. The site has hundreds of pages indexed and deals
with market research for stocks, stock buying and
investment decision tools. A human being reading through
the site found by searching for market timing will find the
site extremely informative and pertinent to the search.
Then, how is it possible that Google could rank it high if it
is just blindly indexing the text to find the exact keyword?
The answer is ontological text recognition. By reading the
contextual relationship between words and paragraphs,

9. What does this mean for you? Simply put, a lot.
Copywriting is king. Well written content, informative
article writing in conjunction with standard SEO
techniques are the new search optimization reality. It
means more work but also the advantage of maintaining
more solid ranks over time as no competitor site can just
easily tweak some code to rank higher. We have been
focusing heavily on this new aspect to find the best way to
create user friendly and rich content that will be positively
received by search engines and searchers alike.

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