1. UX Design
Environment
Samsung SMART TV Application
@linggo
m

2. Key Factor
• TV Viewing Environment
– Text Legibility based on Viewing Distance
– Possession of devices by individuals or families
– TV viewing hours and patterns of each user
• Control Environment
– The remote control that is necessary to control the TV
channels and apps
– The four directional arrow keys, together with ENTER,
RETURN, and EXIT are the main buttons for navigation

3. HOW TO DESIGN
GREAT USER
EXPERIENCE

4. The Actual Purpose of the
Application Consider how useful
the application is to the user, and
how enjoyable it should be to use.

5. Consider how useful the application
is to the user how enjoyable it
should be to use.

6. Good idea to create new user
experiences by linking applications
to the normal TV experience, taking
into account the environment in
which people may watch TV.

7. Principles for
Designing Apps for
Samsung TV

8. Simplicity
• Complicated is make user hate your Apps
• KISS
• No Manual = Great apps

9. Clarify
•
•
•
•
Clear and Accurate Navigation
If ambiguous user will confused and insecure.
Consequence ? They will exit the apps.
Worst Consequence ? Your apps will be
uninstalled.

10. User Control
• Remote Control is not same as Mouse &
Keyboard
• Remote Function is User Expectation

11. Consistency
• Every icon must have same action
• When user (PLAY, PAUSE, FF/REW, STOP) it
must directly access to video
• Consistent interaction such as : Popup, Modal,
style of messages

12. Feedback
• Show tooltip after focus on an view(show info
about the view)
• When focus on a view, make it different from
another
• When first load is taking time. Give some
loading animation

13. Aesthetic Considerations
• Aesthetic make application looks easier
• Design in Mobile is not same in Web and is
not same in TV => color, resolution, and
screen composition