NEXT GENERATION
5 Tips to help you Succeed with
LinkedIn Career Pages
Tuesday, September 27, 2016
starting at 11:00am PST | 2:00pm EST

Speakers

Agenda
Resources to get you started
Q&A
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Quick introduction of the new product
5 tips for building a brilliant Career Page

● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages
Attract great talent with an authentic, personalized look at your culture & jobs
● Tell an authentic story
● Drive quality applicants
● Measure impact

Next Gen Career Pages deliver results
Helps you attract great talent with an authentic, personalized look at your culture & jobs
Job Views
+175%
+60%
Page Views per Visitor

Showcase an authentic voice by leveraging your employees
5 tips for building a brilliant LinkedIn Career Page
Reach and engage your top talent like never before
Take advantage of rich media to bring your company to life
Tailor content & make it more discoverable with Audience Views
Highlight job opportunities to ensure talent knows you’re hiring
Save time building & editing your page with revamped administrator tools
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Your employees are your greatest brand ambassadors
Make them front and center
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Prominently feature up to 4 company
leaders; members can visit their
profiles to learn more about their
experience
Continue to highlight authentic
testimonials from 1-2 employees

Showcase employee-generated content in Company Photos
New design allows for authenticity with control
Don’t let stock photos happen to you!
Feature up to 20 real photos from your
employees, like these examples from
Undertone
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Employee Perspectives give your page an authentic voice
New design allows for authenticity with control
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Share 2-3 pieces of long-
form content written by your
employees - about your
company, your values, their
job, company culture, etc.
Medallia features content
from their engineering and
sales teams, and highlights
diversity in tech
Add a link, easily search for
any post, or select from a
curated list of content
based on recency and
relevancy to your company

Not sure how to get this content from your employees?
Your employees are likely already creating it; if not, encourage them to!
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● Let employees know you want to hear from
them, through whatever internal comms
channel you use
● Educate on your social media policy:
consider lunch & learns to encourage
employees to be social in the right way
● Identify employee champions in key talent
segments to post long-form content on a
regular basis
● Consider a hashtag (#AdobeLife) so you
can easily locate employee photos on social
media channels and encourage sharing
● Gamify it: launch a contest for posting and
sharing long-form content; reward results
Give your employees a voice
Hi all,
One of the best ways to attract the right people for our open jobs, is by showing off
our culture and what it's really like to work here. You have been selected to help
contribute to our LinkedIn Career Pages, which is a place where we showcase life at
our company. Check out ours here: [HYPERLINK TO YOUR PAGES]
What I need from you? It's easy! Photos and pre-written content.
• Photos: You can send photos from your team events, office events, and anything
that shows off your team culture to me directly. We have many different teams here at
[COMPANY NAME] and we want to show off everyone!
• Published posts: Are people on your team posting articles about our company?
About our industry? Share posts that you or your team members have posted so that we can
showcase them on our LinkedIn Career Pages. Are you proud of a particular teammate's or
direct report's published articles? Elevate their work and share the articles with me.
We all love that feeling of discovering a new hire that fits in perfectly with our
culture. It takes a village to bring in the talent we want and with just a little
bit of effort, you can help attract that talent with me.
Thanks,
[NAME]
https://www.linkedin.com/help/linkedin/answer/71282

More room for rich media brings your company to life
New Cover Image creates beautiful look and feel
Choose one image to
appear in background
when members view your
Overview, Jobs & Life tabs
No time to create
something new? Consider
using what you already
have: images from your
corporate website, intranet,
and social media channels
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Share eye-catching videos with prospective employees
Hero module is bigger & better than ever before
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Feature video content
or static photos in the
Hero space on the Life
and What We Do tabs

New tab images immediately draw viewers in
Customizable on the Overview and Life tabs
Life Tab image is
automatically populated
from your Hero video or
image
Overview Tab image can
be added via the admin
panel by any Company
Page admin
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Relevancy drives engagement: tailor content to target talent
Viewers will automatically see the content most relevant for them
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Trek features company
leaders and content that is
relevant to two of their most
important talent segments:
Engineering and IT
Viewers automatically see
the most relevant
audience view, based on
their profiles

Tailor all page content to audiences who matters most
Target based on viewer location, language, function, industry, seniority
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Unilever tailors content to
the location & language of
the viewer (examples
shown: U.S. and Brazil)
Company Photos &
Employee Perspectives
are relevant to the viewer

New Audience View dropdown drives discoverability
Give talent the ability to explore careers across your company
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Ensure top talent knows you are hiring people like them
Fully automated Jobs tab puts the right opportunities in front of the right people
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Automatically feed
viewers relevant job
opportunities that meet
their background, based on
their LinkedIn profiles
Ensure your opportunities
are posted to LinkedIn to
maximize job views &
applications

Admin tools allow you to easily edit & customize your page
Charter Customers updated their page in <10 minutes after collecting content
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Edit mode allows you to preview
or save your page prior to
publishing
Easily toggle modules on or off for
every audience view
Much more intuitive, in-line
editing experience

Showcase an authentic voice by leveraging your employees
What are you waiting for?
Follow these tips & engage your top talent like never before
Take advantage of rich media to bring your company to life
Tailor content & make it more discoverable with Audience Views
Highlight job opportunities to ensure talent knows you’re hiring
Save time building & editing your page with revamped admin tools
1
2
3
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5

Questions
Learn more:
lnkd.in/NextGenCareerPages
Sign up for our next Career Pages webinar:
lnkd.in/LCPanalyticswebinar
Check out examples of companies who are doing it right: lnkd.in/LCPlookbook
Specific photo specs: lnkd.in/LCPspecs
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