The Road to More Diversity
Saadia Zahidi
Senior Director
World Economic Forum
Maria Kokkinou
Chief Diversity Officer & Director of
Talent Acquisition Coca-Cola
Enterprises
Sandy Hoffman
Global Diversity Director
LinkedIn
Joanna Pomykala
Senior Director for Insights
LinkedIn

Create economic opportunity
for every member of the
global workforce
Vision

SCHOOLSCOMPANIES KNOWLEDGESKILLSMEMBERS JOBS
T H E E C O N O M I C G R A P H

36% female*64% male*
*These results were analyzed through the lens of LinkedIn data, where gender identification is inferred based on a member’s first name. 80%+ of all members within this
group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.
% of Female Employees by Function
37%
15%
42%
34%
25%
30%
45%
40%
0
200
400
600
800
1000
1200
1400
Sales Engineering Support Operations Human
Resources
Information
Technology
Program &
Project
Mgmt
Consulting Quality
Assurance
# of Total Employees % Female
% of Female Employees by Region
Europe
Americas
Asia
32%
28%
19%
Our data can help companies better understand gender
diversity in their organizations

Our data can help companies benchmark gender
diversity against peers
**Peers: Peer A | Peer B | Peer C | Peer D | Peer E | Peer F
46% 44% 41% 40%
36%
30% 30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
How does Company X compare to its peer group?
% Female
*These results were analyzed through the lens of LinkedIn data, where gender identification is inferred based on a member’s first name. 80%+ of all members within this
group can be mapped to a specific gender; names that cannot be identified as either gender were excluded from the analysis.

7
Our Insights can help highlight what’s important to target talent
pools to help companies focus their Talent Brand and messaging
Question asked: Please select the 5 most important factors when considering a job opportunity.
Source: LinkedIn Q1 2015 survey of professionals
59%
54%
53%
49%
34%
33%
32%
30%
28%
27%
27%
25%
24%
17%
7%
Good work/life balance
Challenging Work
Excellent compensation & benefits
Having a good relationship with your colleagues
Strong employee development
Flexible Work Arrangements
Strong career path
A place I would be proud to work
Having a good relationship with your superiors
Job security
Culture that fits my personality
A company with a long-term strategic vision
Values Employee Contributions
Ability to make an impact
Internal transfer opportunities
-1%
-7%
13%
-19%
-8%
-5%
-6%
0%
0%
9%
6%
0%
7%
18%
-2%
Top 5 Most
Important
Women in Engineering: What’s most important when considering a job opportunity?

8
We can help companies gain more visibility into diversity of Talent Pools
2.4M+
Engineers in Europe
17.3%
of this talent pool on
LinkedIn is female

Today, we see multiple dimensions of diversity…
…showing up in our workplace

By 2025, we aspire to have min
40% women at both leadership
and management grades.

Debugging the Myths
D&I Lab on Engaging Multiple Generations