1.
​Kara Yarnot
​Founder & President, Meritage Talent Solutions
​@klyarnot
Create Your Internal Talent Acquisition
Brand

2.
History of Employment Branding – Part 1
1990
The first time
“employer brand”
was used
1995
1996
Progressive
companies begin
defining their EVP
“Employer Brand”
defined by
Barrow & Ambler
TCB publishes
report stating 40%
of leading
employers are
actively managing
employer brand
2001

3.
History of Employment Brand – Part 2
2010
2011
2012
2014Employers begin
creating
Employment
Brand Specialist
roles
NPR launches first
culture hashtag -
#NPRLife
LinkedIn launches
the Talent Brand
Index
Glassdoor’s first
Employer Brand
Summit

4.
Define Employee Value
Proposition

5.
Update Career Site

6.
Create Content

7.
Why isn’t my job on CareerBuilder?
​Unhappy Hiring Manager

8.
We didn’t meet our revenue goal
because recruiting was too slow!
​Belittling Business Leader

9.
All Talent Acquisition does is ask
for more money.
​Complaining CHRO

10.
Build Your Internal Brand

11.
3 Steps To Build Your Internal Brand
Align
Ensure TA
Goals Support
Business Goals
Communicate
Inform
Stakeholders of
Your Value
Tell Your
Story
Show Data and
Results

12.
Align
Business Goals
•Organically Grow Consulting
Business in China
•Reduce Overhead Costs by
10%
•Become Industry Leader in
Cloud Computing
Talent Acquisition Goals
•Select and Implement RPO in
China
•Evaluate Marketing Spend
Quarterly and Eliminate Low-
Performing Sources
•Build Talent Community of
Cloud Computing
Professionals

13.
Communicate
Recruiters Hiring Managers Executives

14.
Tell Your Story

15.
3 Steps To Build Your Internal Brand
Align
Ensure TA
Goals Support
Business Goals
Communicate
Inform
Stakeholders of
Your Value
Tell Your
Story
Show Data and
Results

16.
Life is too short to wear
ugly shoes