Walk away knowing how to create, promote and amplify your talent brand with best practices from Stacy Donovan, Candidate Experience & Engagement Strategist at Zappos Family of Companies, and LinkedIn’s Dina Medeiros.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
4. 5 most important trends shaping the future of recruiting
1
2
3
4
5
Social professional networks are increasingly impacting quality of hire
Employer branding is both a competitive threat and a competitive
advantage
Data is used to make better hiring and branding decisions
Companies are investing in hiring internally to stop talent from walking out
the door
Companies are figuring out the mobile recruiting terrain
8. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
THE FACTS
83%
Agree that talent brand
has significant impact
on the ability to hire
great talent.
Lower cost per hire by up to 50%.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.
11. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
GREAT CONTENT
TELLS A STORY...
a ,
transparent story of
what it’s like to work
at your company.
relevant
13. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
PR / AWARDS
MARKETING CORPORATE BLOG
EARNINGS ANNOUNCEMENTS
JOB POSTINGS
CHARITABLE CAUSES
COMMUNITY EFFORTS
TEXT
THE NORM
14. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
LINKEDIN TODAY
DEPARTMENT BLOG
INDIVIDUAL BLOG
GOOGLE ALERTS
INDUSTRY
PUBLICATIONS
THOUGHT LEADERS
PHOTO
INTERNAL COMMUNICATIONS
HIRING TEAM
POP CULTURE
HUMOR
YOU TUBE
TEXT
THE IDEAL
30. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
41% of
LinkedIn’s traffic
is from mobile
BUILD RELATIONSHIPS
Engagement
Rates can be
up to 5X higher
on mobile
31. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
31
277M+
(+2 every second)
Sponsored Updates
reach the entire LinkedIn network
LinkedIn Member Population
Targeted Status Updates reach only your
current pool of company followers
SPONSORED UPDATES
32. SPONSORED UPDATES ALLOW YOU TO
TARGET WITH ACCURACY
Targeting Sponsored Updates Company Updates
Location ✔ ✔
Industry ✔ ✔
Company Size ✔ ✔
Function ✔ ✔
Seniority ✔ ✔
Skills ✔
Job Title ✔
Company Name ✔
School ✔
Group Membership ✔
Age ✔
Gender ✔
Negative targeting
(i.e. exclude a certain Title)
✔
36. CREATE A CONTENT CALENDAR
ENCOURAGE your recruiters and hiring team members to
like / share / comment! INCENTIVIZE them!
Content
curation,
schedule
posts for the
week
Engage,
follow back
Engage Engage,
follow back
Engage Engage,
#FF
SUN MON TUE WED THURS FRI SAT
30 MIN 15 MIN 15 MIN 15 MIN 15 MIN 15 MIN
40. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
HOW DO YOU KNOW IF YOUR TALENT
BRAND STRATEGY IS WORKING?
Only 1/3 of talent acquisition leaders say they
consistently measure their talent brand.
41. #TalentBrand @SoCalGirl @StacyZapar| #HireToWin
=700K
3M
ENGAGEMENT
REACH
TALENT BRAND INDEX
How attractive you are to
prospective candidates
23%
TALENT BRAND INDEX
43. Great recruiters think about jobs the
way marketers think about products
Strong brands move people toward
purchase long before they enter the store
44. Do you think people treat
CAREER DECISIONS
any less seriously?