Understand the supply and demand for professionals in the retail industry across Europe. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Pool Report
Retail Industry
Europe
2014
By The Numbers
1,149,165 LinkedIn
members
60,055 recent grads have
joined the workforce
45% of retail professionals
are managers or above
3% changed jobs in the past
12 months
Retail professionals in the
UK are 3x more likely to
be contacted by a recruiter
than those in France
Overview & Methodology
A world of insights can be gathered
from LinkedIn’s 300 million members
– the world’s largest professional
network. These talent pools are
defined by the industry a member is in.
LinkedIn Recruiter activity and member
characteristics are used to determine
supply and demand for talent. A higher
demand index means that the average
professional in a region is interacting
with recruiters more frequently than
peers in other regions. Data about
job consideration comes from our
semiannual talent drivers survey of over
100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
Retail
Sales Management
Sales Management
Customer Service
Microsoft Office
Team Leadership
Merchandising
Visual Merchandising
Marketing Strategy
Marketing
Teamwork
Social Media
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
100,00050,000 150,000 350,0000
United Kingdom
Netherlands
Spain
Sweden
Turkey
Italy
France
Denmark
Germany
Belgium
Poland
Ireland
Czech
Republic
Switzerland
Romania
Bulgaria
Russian
Federation
Greece
Finland
Hungary

2. The Manchester
Metropolitan
The Open
Nottingham Trent
University,
University of Hertfordshire,
UK
Kingston University, UK
University of Westminster,
UK
Sheffield Hallam University,
UK
Coventry University, UK
University of Greenwich, UK
Leeds Metropolitan
University, UK
Retail Industry
What do retail professionals look for
in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
What are the most common functions in the retail industry on LinkedIn?
Retail Industry Professionals Group
Retail Week
Retail Management Executive Group
Retail Industry Professionals Worldwide
Fashion Lifestyle Industry Professionals Worldwide
32.5%
12.1% 11.1%
6.3% 5.8%
3.2% 3.2% 3.1%
OPERATIONS
SALES
SUPPORT
PURCHASING
INFORMATION
TECHNOLOGY
ADMINISTRATIVE
ENTREPRENEUR-
SHIP
HUMAN
RESOURCES
35%
25%
30%
20%
15%
5%
10%
0%
36%
43%
37%
43%
50%
50%
40%
36%
35%
42%
38%
30%
52%
55%
STRONG CAREER PATH
A PLACE I WOULD BE PROUD
TO WORK
CULTURE THAT FITS
MY PERSONALITY
GOOD WORK/LIFE BALANCE
CHALLENGING WORK
EXCELLENT COMPENSATION
AND BENEFITS
Europe
Average
Retail
Professionals
HAVING A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
How can you connect with retail professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit
an employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your
priority talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool
cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content
most relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack
up against your competition.
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University, UK
University, UK
UK