1.
​ Jeff Ruby
​ Regional Sales Manager, LinkedIn
How to Attract, Develop and Retain
your millennial Talent!

2.
Our speakers
Frans Mahieu
Global HR Marketing Director-
Kimberly-Clark
Raymond Steward
Director of Talent Management-
American National

3.
Millennial talent is the largest,
most diverse generation in the
workforce

4.
55%
Millennials that left their jobs because of the concern of
advancement

5.
50+%
Millennials found new jobs through online/social networks

6.
​ Frans Mahieu
​ Global Marketing Director HR, Kimberly-Clark
Life is too short to bore your candidates!

7.
“ Y o u c a n ’ t b o r e y o u r p e o p l e i n b u y i n g y o u r p r o d u c t ”
B i l l S a m u e l s , F o u n d e r M a k e r ’ s M a r k

8.
FIND YOUR VOICE
BUILD IT
INTO A
COMPELLING,
ENGAGING
STORY
E M P L O Y E R B R A N D I N G
REPEAT

9.
1 4 4 Y E A R S O F O R I G I N A L T H I N K I N G

10.
I N T E G R A T E D M A R K E T I N G P R O C E S S
Marketing
Idea
Marketing
Program &
Engagement
Brand
Story
Brand
Foundation
COMPANY INSIGHTSCOMPANY AND CANDIDATE INSIGHTS

11.
R E A C H T O P M I L L E N N I A L T A L E N T
Neenah, WI

12.
O U R B R A N D S T O R Y

13.
M A R K E T I N G I D E A

14.
W H AT T Y P E O F O R I G I N A L T H I N K E R A R E Y O U ?

15.
B L A H B L A H B L A H V S . E N G A G E M E N T V E H I C L E S

16.
C O N T E N T H U B T O S H O W C A S E
O R I G I N A L T H I N K E R S A N D T H E N E E N A H A R E A

17.
W E L C O M E O R I G I N A L T H I N K E R S C A M PA I G N

18.
CANDIDATE & RECRUITER
ENGAGEMENT
WEBSITE TRAFFIC WORKDAY ATS
VISITORS FROM
ORIGINAL THINKERS
QUIZ
+25% 20%
R E S U L T S

19.
​ Raymond Steward
​ Director of Talent Management, American National
You’re hired, now what?

20.
The number of decisions we make about someone
in the first 7 seconds of meeting them
11

21.
Get off the nail.

22.
Where I started
• Overhaul & Streamlining of Onboarding
• Review results of engagement survey &
turnover for the last 3 years
• Revamped College Recruiting
• Put more structure around our internship
program

23.
Value
• Clock is ticking
• Connect the dots
• Perks are great but Purpose is greater
• What’s important to them?
• Ask the tough questions

24.
Engagement
• Interactive & collaborative onboarding
• New Employee Orientation
• Assigning a mentor
• Conversations around developmental
plan and career progression
• Leadership Courses
• Rotational programs
• Create an employee group for young
professionals
• Community involvement

25.
Assessment / Analytics
• Data will tell you everything you need to
know
• How do you assess?
Ø New hire meet & greet
Ø Review & share blog entries
Ø Tracking hires & sources for common
trends and practices that could be
replicated
Ø Build vs. Buy Ratio

26.
Strategy

27.
Value
Engagement
Assessment / Analytics
Strategy
Get off the Nail

28.
Key
Takeaways
• Find your company’s differentiation
• Create compelling ways to engage with your
candidates and employees
• Once your strategy is sound and proven,
execute your plan
• What happens in Vegas should not stay here.
Bring Vegas home with you.

29.
Q U E S T I O N S
Frans Mahieu
Global Marketing Director HR- Kimberly-Clark
E-mail: Frans.Mahieu@kcc.com
Twitter: @globalmahieu
Raymond Steward
Director of Talent Management- American National
E-Mail: raymond.steward@americannational.com
Twitter: @ r a y m o n d _ s t e w a r d