Learn the good, bad and ugly of InMails in this April 2015 Webinar deck.

2. 2
What we’ll cover today
The Good - what works to
generate interest from
candidates
The Bad - why candidates
don't respond to certain
approaches
The Ugly - how not to use the
InMail system
*Names, photos, titles & companies have been changed to protect the innocent & guilty alike

3. 3
Meet your presenters

4. 4
Different approaches for different candidates

5. 5
When sending InMails to passive candidates…
Do
Start a conversation
Make it feel personal
Include a strong subject line
Be brief and to the point
Mention shared connections/groups
Don’t
List all job specifics
Include job title or req ID in the subject line
Use jargon & biz-speak
Ask for a resume right away

6. Put yourself in your audience’s shoes…
6
Always avoid jargon
"You'll be in charge of a team of 50 salespeople and
responsible for increasing revenue by 10% in your first year."
"When you're not rolling up your sleeves and analyzing sales
data with your team, you'll be coaching territory directors on
how to perfect their negotiating skills."
"You will get hands-on leadership training and learn how to
motivate your team to exceed their sales goals."

7. InMail best practices panel
7
SourceIn, LinkedIn’s premier staffing event
39% response rate

8. Tara’s InMails over time

9. 9
The Ugly
Hi Peter,
I wanted to reach out to you today in regards to your PHP background. My client in the
western suburbs is looking for a LAMP Developer with CodeIgniter for a 4+ month
contract. Must be a US citizen.
They are seeking a candidate that has experience building web applications using
PHP in an enterprise environment using both MySQL and Oracle databases. The
contracting resource will collaborate closely with staff in the assessment, analysis and
requirements gathering for the project and will assist in 1) devising and inserting IT-
based tools to replace more manual procedures within and between existing
applications and 2) adding a user-friendly, user-specific, feature-laden portal that
encompasses all of the web-based office applications. Are you currently open to new
opportunities? If so, I'd love to set up a time to speak about your background and the
above opportunity! Also, if you know anyone who may be looking for a new
opportunity, feel free to send my information to your network. We do offer cash for any
referrals that we place!
Thank you,
Tara Hartnett
Technical Recruiter
Instant Technology, LLC
tel 312.582.2623|fax 312.582.2699
www.instanttechnology.com
InMail | Instant Technology, LLC
Front-end Developer Opportunity!
Tara Hartnett, Technical Recruiter
September 3, 2013

10. 10
The Bad
Hi Brad,
I hope you had a great holiday weekend! I want to reach out to you today in
regards to your resume! I have an opportunity for a Front-end Developer with a
client in Chicago, IL!
They are seeking a Senior Software Engineer who can deploy innovative
solutions for a variety of projects! The focus of this role will be mostly front-end
development (HTML, CSS, JavaScript) on responsive/adaptive website
projects! Some experience with J2EE and Java on the back-end is preferred!
Are you currently looking for new opportunities? If so, it would be great to set
up a time to speak about your background and this role in more details!
I look forward to hearing from you!
Tara Hartnett
Technical Recruiter
Instant Technology, LLC
tel 312.582.2623| fax 312.582.2699
www.instanttechnology.com
InMail | Instant Technology, LLC
Innovative, Front-end Developer Opportunity!
Tara Hartnett, Technical Recruiter
January 15, 2014

11. 11
The Good
Hi Tony,
Congratulations on your 4 year work anniversary! I am reaching out to you
today as I noticed your impressive background in UX web development. As
the economy picks up, IT is projected to be one of the fastest growing
industries in 2014.
If you’re looking to make a career change, I have a remote Web Developer
opportunity that gives you the opportunity to work with JavaScript and
AngularJS, which would be a great addition to your portfolio.
Are you open to a conversation? If so, please hit reply and let’s set up a time
discuss further.
Best,
Tara Hartnett
Technical Recruiter
Instant Technology, LLC
tel 312.582.2623| fax 312.582.2699
www.instanttechnology.com
InMail | Instant Technology, LLC
Have you thought about your next step?
Tara Hartnett, Technical Recruiter
December 4, 2013

12. Now, let’s open the mailbag

13. 13
Hi Joanna,
Even with thousands of restaurants at our fingertips, doesn’t it always feel like
our favorite spots – our neighborhood gems! – are the ones that don’t deliver?
This startup is the solution. And with your background at LinkedIn, you would
be the perfect fit for their city manager role!
• Extremely flexible hours: work from anywhere at any time!
• Rare opportunity to build out your city’s FIRST TEAM
• Proven success & profitability in San Francisco, Seattle and NYC!
• Competitive salary, full benefits & transportation cost coverage
Let’s schedule a time to chat this Monday! I’m available between 1:00 p.m. and
5:00 p.m.
Best,
Sarah
InMail | People First Recruiting
Fast track to leadership! Opportunity to own your market and build
a team below you!
Sarah Smith, Senior Enterprise Recruiter
January 10, 2014

14. 14
Tara,
I recently came across your profile as we have a few connections in common
and was intrigued by your current role and some of the success you've had up
to this point. I would love to connect to chat about your career path and to fill
you in on what's been going on at WEM, specifically in regard to our operations
and account management teams.
A few good articles to put a little color on our company:
Business Today article that ranked us #1 company to work for to advance your
career - http://www.businessinsider.com/bestcompaniesforadvancingyourcareer
A short video...http://www.youtube.com/watch?wemstaffing
Check us out on LinkedIn —
www.linkedin.com/wemstaffing
Connecting for a quick 5-10 minute call in the next few days would be great.
Shoot me the best number to give you a ring at, assuming you have interest. I
look forward to hearing from you.
Kean
InMail | WEM Staffing
Let’s Connect
Kean Nerve, WEM Staffing
April 24, 2014

15. 15
Tara,
I hope this note finds you well! I wanted to reach out to you after viewing your
profile; your impressive retail skills really caught my eye!
I am always looking to network with bright Sales individuals, and I would like
to learn more about you and your career goals. As Quality Search Partners
continues to thrive, it never hurts to know more about people in our industry!
If you’re interested in networking, please look at my LinkedIn profile and let
me know 2-3 times when you are available to talk, as well as a good number
to call!
Look forward to connecting,
Robert
InMail | Quality Search Partners
What are your plans after graduation?
Robert Knight, Senior Recruiter
May 5, 2011

16. 16
Hi Joanna,
I was speaking with our Sr. Sales Director, Klayton Kopecky, about some of
the highly visible clients on our national team and he mentioned our need
for an ambitious person in this space.
I took it upon myself to share your profile with him and needless to say he
was impressed with your background and experience at WILV 100.3 so that
is the reason for my note. I am sure you are busy, but I would value the
opportunity to speak with you about our organization and some of the cool
initiatives we are working on.
How does the beginning of next week look for you?
Thanks,
Dominic
555-555-5555
InMail | Search Savvy
Expertise Request!
Dominic Dom, Senior Recruiter
February 9, 2010

17. 17
Hi Joanna,
I am a Direct Hire Recruiter for XYZ Firm and have an opportunity for an Inside Sales
Representative in the Chicago suburbs that I thought you may be interested in. I have
included the details and job description below for your review. If this is an opportunity
you would like to pursue, please send me a copy of your resume in MS Word format to
van@XYZfirm.com. I look forward to hearing from you!
DIRECT HIRE INSIDE SALES:
Location: Chicago, IL
Shift: 8hr shifts-Monday through Friday-1st shift
Pay: Base + Commission structure at $17.50/hr plus commission.
(Earning potential up to targeted 60K-65K + in first year).
Earnings is driven by sales performance so the potential to earn more is unlimited.
Industry: Healthcare –Medical Waste Division
Perks:
-Industry leader
-Medical/Dental coverage, 401k, vacation and personal days, 8 paid holidays, tuition
reimbursement programs, and successful employee stock programs.
-Multiple opportunities for job advancement within.
-Monthly sales contests and incentives.
-Excellent culture in a fun and friendly environment.
Job duties:
-B2B inside sales, Prepping sales contracts, generating leads, full sales process over
the phone.
-Performance based and metrics driven environment.
InMail | XYZ Firm
Inside Sales Opportunity
Van Monn, Client Services Consultant at XYZ Firm
April 25, 2014

18. 18
Hi Tara,
You have a very impressive professional background. Based on your experience I
think you could be a great fit for GLC Staffing. Our largest business unit has a
strategic and consultative Sales Management position available in our New York
office. This position involves the coaching and management of 15+ Business
Development/Account Management staff.
Before you file this message away with the others, take a look at what makes a sales
management career with GLC Staffing truly unique:
5. FUN! – Our Sales Team loves coming to work each day. GLC Staffing’s
collaborative environment rewards hard work and strong performance.
4. Exposure to C-Suite Executives – this is your opportunity to directly impact the
business decisions of leading global organizations through the coaching and
development of your direct reports.
3. Opportunity for Advancement – GLC Staffing loves to promote from within.
Development opportunities to senior sales and sales management roles.
2. Work/Life Integration – Our Virtual Sales Process (phone, Webex, Go-to Meeting)
means no travel required for you or your direct reports.
1. Compensation – GLC Staffing offers competitive base salaries + annual bonuses +
countless company perks + full benefits, 401(k) with employer matching & ample
PTO.
InMail | GLC Staffing
I'd love to interview you!
Ran San, Senior Talent Advisor, Sales & Account Management
September 8, 2014

19. 19
Hi Joanna,
I am hoping to network with you about an open position Staffing Search has
in our Kentucky Office. We are looking for a driven Account Executive
(inside/outside sales) to join our team. Great opportunity- offers significant
earning potential including a base salary plus uncapped biweekly
commissions. Unique opportunity to work in the local market. Would you be
open to having a conversation about Staffing Search?
*Staffing Search is the X largest IT staffing company in the U.S.
*Recognized as one the Best Places to Work
*Our sales employees receive both a base salary plus un-capped
commission potential
Leslie Wa
555.555.5555
InMail | Staffing Search
Staffing Search, Kentucky Office
Leslie Wa, Recruiter at Staffing Search
June 20, 2014

20. 20
Just ran across your info on LinkedIn and wanted to reach out. I'm a Recruiter
in New York and have a client in the loop that's looking to hire a Contract
Recruiter. They're a huge international law firm and are looking to hire
someone with a couple years of agency experience. It'll start out as a one
year contract and will likely eventually go full-time, but they don't have
headcount approved right now - hence the contract route. Anyways... not sure
if you're happy in your current role or if you're looking to make a move over to
the corporate side, but thought I'd drop you a line. Interested in chatting?
Best,
Terry Jer
terryjery@HERservices.com
555.555.5555
InMail | HER Services
Hey Tara
Terry Jer, Talent Acquisition
March 4, 2014

21. 21
InMail | Start Now Search
Quick Question.....
Stephanie Sujini, Internal Staffing at Start Now Search
November 19, 2014
Hi Joanna,
I saw your LinkedIn profile and your background aligns perfectly with the skills we
prefer in our Milwaukee office.
Start Now Search's compensation package is very competitive with over 25% of our
producers earn $150k! I have an opening for someone interested in starting or
continuing a career in HR/Staffing, specifically as a Recruiter or Business
Development Rep. I am not sure how familiar you are with Start Now Search, but
here is a little more about us:
*Been in business for X years
*Specialize in IT, FA, Healthcare and Government Solutions
*1 of the Top X Places to work
I wish you continued success!
Stephanie
stephanie@xyzsearch.com
1 attachment
JOB Overview.pdf

22. 22
Check this out. You would be a great fit!
Account Manager
Search Co - Santa Monica, California
I will be happy to refer you. Just click on Yes on the Job Description page and it
will notify the hiring manager that I made the introduction. They will take it from
there. http://SearchCo.com/jobs/ITconsulting
InMail I Search Co
Job Opportunity - Great Fit
John Smith I Search Co
March 30, 2015

23. 23
First, thank you for taking the time out of your busy day. I want to
first let you know I am not trying to recruit you. I don't use LinkedIn
that way. I do believe in the power of networking. I am hoping you might have a
referral that would be intrigued by a new recruiting or sales opportunity.
We are looking to add a perm recruiter and culture fit to our growing team at
DEF. After spending a big chunk of my careers at some of the top IT staffing
firms in the country. I wanted to be more then just a number and wanted to work
for a company that truly cared about the employee and was flexible on hours not
just face time or the bottom dollar. Were more interested in the right personality
and drive the skill set we can teach.
I can only promise you like the last two people referred to that currently work for
us. They will thank for years to come. From flexibility to being part of not just a
team but also a family. If you know an individual looking for a change please let
me know. Or if you just want to network and use me as a trump card in your
back pocket send me your email address and I will send you an invite.
Have a great day!
Sol Sorenes
InMail | DEF Search
Networking help staffing consultant search
Sol Sorenes, Senior Staffing Consultant
November 25, 2013

24. 24
Hi Joanna,
Director, Client Services
(Business Development Consultant)
Fast Growing Dynamic Entrepreneurial Environment!
Chicago and Surrounding Suburbs
Our company is experiencing record breaking sales growth with an increase of
40% year over year! We are expanding our team and seeking an influential
player to increase revenue by securing new business and expanding our
existing client base. Join this dynamic and innovative financial consulting
organization and embrace the challenge to sell executive level, project-based
financial engagements!
Are you highly competitive? Are you a motivated, self-starter sales hunter?
XTS Management Solutions, a division XTS Recruiting, specializes in the
placement of Senior Finance, Accounting, Program and Project Management
Professionals on a project and consulting basis to support mission critical client
initiatives. Management Solutions works from the inside, developing a thorough
understanding of client challenges, environment and end-game. Our highly
skilled Business Development Managers sell complex, project-based financial
engagements with strong gross margin potential!
If you seek a higher base salary and want to work for a smaller firm with less
restructuring then XTS Recruiting is for you.
InMail I XTS Recruiting
Exciting Growth Oportunity!
Wally Wan, Senior Recruiter
March 30, 2015

25. From ugly to great in five minutes
25
Hi Joanna,
Our company is experiencing record breaking sales growth with an increase of
40% year over year. Your profile caught my eye, as we are looking to add to
our team. With your extensive sales background at CareerBuilder and success
you’ve had up to this point in your career, have you thought about your next
move?
We are seeking an influential player to increase revenue by 10%. This will give
you the opportunity to secure new business, as well as expand our existing
client base to add to your resume and diversify your skills.
With three years of experience under your belt, I’d love to hear more about
what you do in your current role and your career goals. Would you have any
availability next week on Wednesday to grab a cup of coffee?
I look forward to hearing back from you.
Best,
Wally Wan
555.555.5555
InMail I XTS Recruiting
Interested in diversifying your skillset?
Wally Wan, Senior Recruiter
March 30, 2015

26. 26
Checklist before hitting send
Leverage personal profile information
Appeal to passive candidates
Include a clear call to action
Write to be mobile ready
Ask yourself if you would open, read and reply

27. 27
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