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Moving Forward Together: North American Insights on Talent Management

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Discover actionable insights on emerging North American hiring trends, innovative product updates, and timely tips to help you adapt to today’s recruiting landscape and plan for what’s to come.

Whether you're actively hiring or pipelining for the future, explore:

· Global and regional hiring trends, powered by LinkedIn data
· New product updates designed to deliver an improved candidate experience
· Tips and best practices from LinkedIn insights and talent industry experts

Publicado en: Reclutamiento y RR. HH.
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Moving Forward Together: North American Insights on Talent Management

  1. 1. Moving forward together Sankar Venkatraman Global Product Evangelist, LinkedIn Sarah Lawless Insights Sr. Manager, LinkedIn Kaeisha O'Neal Sr. Customer Success Manager, LinkedIn Insights on Talent Management Lisa Lee VP of Global Culture, Belonging, and People Growth DoorDash
  2. 2. • You are muted • Submit questions in the chat box • Please fill out the post-session survey • Recording will be available after the event • Visit https://lnkd.in/lts-updates for more information Before we get started Type your question here Submit a question in the chat box, and it will be answered either within the chat or during the Q&A section of the presentation.
  3. 3. We’re in it together LinkedIn mission and visionAgenda 1 2 3 4 5 Stay informed Key trends and insights Stay connected Customer conversation Stay productive New product updates Stay curious Live Q&A
  4. 4. 01 We’re in it together
  5. 5. Vision Create economic opportunity for every member of the global workforce. Mission Connect the world’s professionals to make them more productive and successful.
  6. 6. Our most important company value. Members first
  7. 7. A digital representation of the global workforce
  8. 8. The culture of business is changing Beyond • Shareholders first • Near-term financial success • Talent assembled based on credentials and past accomplishments To • Employee first • Long-term purpose- driven impact • Diverse talent built based on capabilities and potential
  9. 9. Multiple transformations are accelerating the future of work Digital: data/technology AI, automation, and data are democratizing the playing field. Virtual productivity creates a competitive edge. Workforce: skills gap/DIBs A focus on diversity and inclusion is reshaping companies, while the pandemic has created a new world of remote work. Workplace: remote/flex work Human intellectual capital is no longer location-constrained. Remote teams are powering technological innovation.
  10. 10. The companies that win will make people success their priority. When your people succeed, your organization succeeds.
  11. 11. 02 Stay informed
  12. 12. Varying stages of global hiring growth Hiring rate by country – YoY % Change 20% -40% -80% Apr 26 Source: LinkedIn Platform Data, April 26–August 16, 2020 Australia With slow and steady growth early on, we are seeing a recent dip and flattening in hiring rate. Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16
  13. 13. 20% -40% -80% Apr 26 Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16 China Continues slow but steady growth, with dips aligning to holiday periods. Varying stages of global hiring growth Hiring rate by country – YoY % Change Source: LinkedIn Platform Data, April 26–August 16, 2020
  14. 14. 20% -40% -80% Apr 26 Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16 France Steady and consistent growth over time, now showing growth over last year. Varying stages of global hiring growth Hiring rate by country – YoY % Change Source: LinkedIn Platform Data, April 26–August 16, 2020
  15. 15. 20% -40% -80% Apr 26 Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16 United Kingdom Continues an upward trajectory, showing the fastest growth among countries reported. Varying stages of global hiring growth Hiring rate by country – YoY % Change Source: LinkedIn Platform Data, April 26–August 16, 2020
  16. 16. 20% -40% -80% Apr 26 Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16 Brazil After seeing growth over the last few months, now flattening almost at par with previous year. Varying stages of global hiring growth Hiring rate by country – YoY % Change Source: LinkedIn Platform Data, April 26–August 16, 2020
  17. 17. 20% -40% -80% Apr 26 Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16 Canada Continues steady growth upwards since May. Varying stages of global hiring growth Hiring rate by country – YoY % Change Source: LinkedIn Platform Data, April 26–August 16, 2020
  18. 18. 20% -40% -80% Apr 26 Australia China France BrazilUnited Kingdom Canada United States -60% -20% 0% 40% May 10 Jun 7May 24 Jun 21 Jul 5 Aug 2Jul 19 Aug 16 United States Hiring growth slowed down in early July, flattening during summer months. Varying stages of global hiring growth Hiring rate by country – YoY % Change Source: LinkedIn Platform Data, April 26–August 16, 2020
  19. 19. LinkedIn U.S. recovery tracker Source: Carl Shan, LinkedIn Economic Graph Research and Insights. Detailed methodology at economicgraph.linkedin.com/workforce-data Public Indicators 2/1 2/8 2/15 2/22 2/29 3/7 3/14 3/21 3/28 4/4 4/11 4/18 4/25 5/2 5/9 5/16 5/23 5/30 6/6 6/13 6/20 6/27 7/4 7/11 7/18 7/25 8/1 8/8 New Covid-19 Cases Initial Unemployment Claims S&P 500 LinkedIn Economic Indicators LinkedIn Labor Stress Index LinkedIn Hiring Rate (LHR) LHR for Travel and Leisure Job Postings Small Business Job Postings Job Posting Industry Diversity Confidence in Employer Outlook Worse Better
  20. 20. Why focus on the contractor workforce now? Source: https://www.gartner.com/smarterwithgartner/9-future-of-work-trends-post-covid-19/ 32% of organizations are replacing full-time employees with contingent workers as a cost-saving measure. – Brian Kropp, Distinguished Vice President, Gartner “ “
  21. 21. 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 3/16/20 3/26/20 4/5/20 4/15/20 4/25/20 5/5/20 5/15/20 5/25/20 6/4/20 6/14/20 6/24/20 7/4/20 7/14/20 7/24/20 8/3/20 8/13/20 8/23/20 May 2020 marked a rise in the proportion of contract jobs in US and Canada. Consider adapting your strategy to capture the change in contract work Note: The rate of contract job postings is the percentage of all job postings labelled as a contract role. Demand in Canada Demand in the US
  22. 22. 6.2M+ As of August 21st 2020 1.7X March - August 2020 Compared to full-time members in the region 3.8X March – August 2020 Compared to full-time members in the region Adding the contract workforce to your talent strategy could offer new solutions and opportunities NAMER, August 2020 more likely to accept an InMail more likely to have viewed a job members seeking contract work
  23. 23. Where can you find the highest volume of people interested in contract work? Functions Operations Engineering Business development Information technology Education NAMER, August 2020 Industries Software & IT services Finance Education Corporate services Manufacturing Healthcare Skills Data analysis Adobe photoshop Analytical skills Business analysis SQL Program management Social media marketing Process improvement
  24. 24. 03 Stay connected
  25. 25. Talk shop Diversity, Inclusion & Belonging Sankar Venkatraman Global Product Evangelist, LinkedIn Lisa Lee VP of Global Culture, Belonging, and People Growth DoorDash
  26. 26. Diversity, Inclusion & Belonging resources Build diversity and inclusion You're uniquely positioned to drive your organization's diversity and inclusion efforts forward. Here are six tips to help you take your next step. https://lnkd.in/SixDIBsTactics Free Diversity & Inclusion Courses Become a stronger ally and have inclusive conversations with this "Diversity, Inclusion and Belonging for All" LinkedIn Learning path. http://lnkd.in/DIBLearningPath Event: “How to Build a Diverse Talent Pipeline” Join talent leaders from Netflix and Whirlpool as they discuss how to create a diverse talent pipeline and build a more inclusive workforce. Sept. 17 | https://lnkd.in/DIBsTalentPipeline
  27. 27. 04 Stay productive
  28. 28. Tools for the entire talent journey Plan a workforce that prepares you for the future Hire people with the specialized skills you need Develop a culture that puts people at the center of your business
  29. 29. LinkedIn Talent Solutions helps talent-first companies build and develop winning teams by providing intelligent tools and unique insights. Plan Build an informed strategy. LinkedIn Talent Insights Hire Recruit more efficiently. LinkedIn Recruiter LinkedIn Job Postings Recruitment Ads LinkedIn Career Pages LinkedIn Talent Hub Develop Empower your employees. LinkedIn Learning Glint The LinkedIn Talent Solutions promise
  30. 30. Plan Hire Develop Plan Build an informed strategy.
  31. 31. Talent Insights Informed talent decisions, powered by real-time insights 48,414 2% Very high This talent is very hard to hire 16% 84%
  32. 32. Answering your toughest talent questions Talent Insights ü Pipeline for the future ü Source talent more effectively ü Address current and future skills gaps
  33. 33. Automated Insights allows you to stay on top of the talent landscape, so you can make proactive hiring decisions • Surfaces personalized information on target talent pools • Uses machine learning to make smarter recommendations over time • Located directly in your flow of work Drive talent decisions with Automated Insights Talent Insights
  34. 34. Talent Insights Discover our first two Automated Insights Spikes in hires / departures within your target talent pools — on your LTI homepage Personalized insights based on your Recruiter searches — to your Inbox* Arriving this month! *Only available for customers with both Talent Insights and Recruiter.
  35. 35. Plan Hire Develop Hire Find and recruit the best talent efficiently.
  36. 36. New profile photo frame and feed hashtag on LinkedIn.com Allows members to indicate their availability as “Immediate” or “Flexible” Language update for the Open to New Opportunities spotlight in New Recruiter & Jobs Introducing #OpenToWork #OpenToWork Helps job seekers connect with recruiters and ask for support from the LinkedIn community
  37. 37. #OpenToWork A quick look at how it works Select the roles you’re interested in, then let others know you’re looking
  38. 38. #OpenToWork #OpenToWork on LinkedIn.com When members choose to share their ‘Open to work’ status with the entire LinkedIn community: • A green photo frame is automatically added to their profile photo • Members are prompted to make a post on their feed using the hashtag
  39. 39. #OpenToWork #OpenToWork on New Recruiter & Jobs When recruiters apply the 'Open to work' Spotlight filter, candidates who’ve shared their status with all LinkedIn members will appear with a green photo frame. Members sharing their status with recruiters only will appear in the spotlight search, but will not have a new profile photo frame.
  40. 40. Skill Assessments The shift to skill-based hiring Find better matches faster by focusing on members with standout skills
  41. 41. Skill Assessments Find the right hire with badges in your search Skill Assessments can help you find “hidden gem” talent by expanding your talent pool. This year we plan on launching translated assessments internationally, with a focus on France, Germany, and the Netherlands. 84assessments covering tech, business, and design 3.8M badges have been earned on the platform as of July 2020 total assessments launched on the platform by end of 2020 100+
  42. 42. Candidates who earn Skill Assessment badges have a greater chance of getting hired* Skill Assessments *Based on correlational study of Skill Assessment score and hiring outcomes. Candidates must score in the top 30th percentile to pass a Skill Assessment — only the highest quality candidates can earn a badge. • LinkedIn third-party subject matter experts write and vet all LinkedIn Skill Assessments • Skill Assessments are adaptive, like standardized tests, ensuring rigorous testing Demonstrates exceptional knowledge 20%
  43. 43. Candidate messaging Candidates can add a message (and context) to their “Yes or No” InMail responses • Receive a single response including the message from the candidate • Get more context on candidate interest from their message • Prioritize your outreach and spend more time with interested candidates Improved Accept/Decline messaging Y O U S P O K E , W E L I S T E N E D
  44. 44. Name pronunciation New audio feature helps you make a great first impression with candidates • A person’s name is a fundamental aspect of their identity • Pronunciation is just as important as the name itself • Hear the correct way to pronounce a candidate’s name Learn how to pronounce a candidate’s name Y O U S P O K E , W E L I S T E N E D
  45. 45. Trending Employee Content Job Details pages now include Trending Employee Content • Promote your company culture • Engage potential applicants while they’re considering your role • Provide a more engaging experience for job-seekers Showcase your employer brand
  46. 46. Drive more Pipeline Builder leads, right from Campaign Manager • Engage people most likely to submit a Pipeline Builder form • Align your media spend with your business goals • Improved ROI — more than just impressions and clicks. Talent leads now optimized for conversion Enhanced Cost-per-click
  47. 47. Job Applicants analytics Job Applicants analytics create improved ROI transparency, giving you a deep dive into key data • Job Apply Rate • Cost Per Job Apply • Proves the value of campaign budget further down the hiring funnel Explore the metrics that matter
  48. 48. 05 Stay curious
  49. 49. Live Q&A We’re ready to answer your questions.
  50. 50. Three things to remember Find "hidden gem" talent with Skill Assessments In New Recruiter and Jobs try using the Skills filter to focus on candidates who have passed certain Skill Assessments to help expand your talent pool. Event: How to Build a Diverse Talent Pipeline Join talent leaders from Netflix and Whirlpool as they discuss how to create a diverse talent pipeline and build a more inclusive workforce. Sept. 17 | https://lnkd.in/DIBsTalentPipeline Explore the #OpenToWork feature Whether you’re currently hiring or pipelining for the future, this new spotlight makes it easier to find active job seekers.
  51. 51. We’d love to hear your feedback. Thanks for joining us! Before you leave… Your feedback helps us make updates with you in mind. Please take the survey. You can access it by clicking on the survey icon in your console.
  52. 52. For more information and resources, visit https://lnkd.in/lts-updates Thank you

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