Understand the supply and demand for female leaders in North Asia. These Talent Pool Reports are based on survey results from a survey of over 100,000 LinkedIn members. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Talent Pool Report
Female Leaders
North Asia
Q1 2014
Key Facts
Overview & Methodology
Workplace diversity, and gender
diversification in particular, is a hot topic
for most businesses. In many countries
there is a significant lack of female
corporate leaders and companies are
introducing diversity programs aimed at
improving this imbalance.
With the world’s largest professional
network of 259 million members we
are able to offer a world of Insights
about female members in leadership
positions, and are uniquely positioned
to help companies evaluate the
effectiveness of their diversity programs.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members. For
this report a leader is considered a
Director or higher.
Industries with the highest percentage of
female leaders
Top skills and keywords unique to female leaders*
% of Women In Leadership Positions
MembersInLeadershipPositions
Events Services
Market Research
Publishing
Staffing & Recruiting
Pharmaceuticals
Retail
Human Resources
Cosmetics
PR & Communications
Luxury Goods & Jewelry
55% 60% 65%
3K
5K
4K
7K
9K
11K
13K
HIGHPENETRATIONMODERATEPENETRATION
Human Resources
Performance Management
Talent Acquisition
Event Planning
Organizational Development
Integrated Marketing
Brand Management
Fashion
Recruiting
Talent Management
Women are in 40% as many
leadership positions as men
Women with 5-15 years work
experience hold over 30% of
leadership positions, while those
with 25-30 years expereince hold
just 20%
Female leaders are poorly
represented in the defense,
aerospace, civil engineering, and
venture captial sectors
The most popular education
qualifications for female leaders
are Bachelor of Arts, MBA, Bachelor
of Science, and Master of Science

2. Female Leaders
What are female leaders looking for
in a job?
Most popular schools for female leaders
Most followed companies by female leaders*
The University of Hong Kong
(HK)
The Chinese University of
Hong Kong (HK)
Fudan University (CN)
Peking University (CN)
The Hong Kong Polytechnic
University (HK)
Shanghai Jiao Tong
University (CN)
Tsinghua University (CN)
National Taiwan University
(TW)
Chanel
Richemont
Bayer
Cartier
Ralph Lauren
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Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
17%
60%
38%
37%
62%
40%
8%
42%
42%
37%
42%
58%
73%
A PLACE I WOULD BE
PROUD TO WORK AT
JOB SECURITY
GOOD WORK/LIFE BALANCE
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
ABILITY TO MAKE AN IMPACT
CULTURE THAT FITS
MY PERSONALITY
CHALLENGING WORK
EXCELLENT COMPENSATION
AND BENEFITS
Female
Male44%
23%
31%
How can you reach out to this critical talent pool?
Companies looking to increase the percentage of female leaders should focus recruiting messaging on good work/life
balance, excellent compensation/benefits and culture that fits my personality.
Reach this critical talent by making the most of LinkedIn. Posting your leadership positions on LinkedIn allows our matching
algorithms to get those jobs in front of relevant candidates – whether actively searching or passive candidates already
employed in similar jobs. You can find, pipeline, and reach out to this talent directly using LinkedIn Recruiter.
% of Women In Leadership Positions
MembersInLeadershipPositions
Information Technology
Operations
Program Project Management
Business Development
Sales
Entrepreneurship
Finance
Arts Design
Marketing
Media Communication
Human Resources
20% 30% 40% 50% 60% 70%
5K
15K
10K
3K
60K
40K
20K
30K
LOWPENETRATION HIGHPENETRATIONMODERATEPENETRATION
What are the top job functions for female leaders?
†
* Results are not within the top 100 results for male leaders
Shows the largest differences between genders†