Whether you share, post, tag, tweet, like, pin, or bust some other social move, it’s important to promote and protect your talent brand. Tenfold's Stacy Zapar and LinkedIn's Dina Medeiros cover all the top ways to boost your talent brand.
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4. 5 most important trends shaping the future of recruiting
1
Social professional networks are increasingly impacting quality of hire
2
Employer branding is both a competitive threat and a competitive
advantage
3
Data is used to make better hiring and branding decisions
4
Companies are investing in hiring internally to stop talent from walking out
the door
5
Companies are figuring out the mobile recruiting terrain
7. What is YOUR talent brand?
@SoCalGirl @StacyZapar #intalent
8. THE FACTS
Lower cost per hire by up to 50%.
83%
Agree that talent brand
has significant impact
on the ability to hire
great talent.
Reduce employee turnover by up
to 28%.
Influence the conversation with
candidates. If you don’t, someone
else will.
@SoCalGirl @StacyZapar #intalent
11. GREAT CONTENT
TELLS A STORY...
a relevant ,
transparent story of
what it’s like to work
at your company.
12.
13. THE NORM
TEXT
PR / AWARDS
JOB POSTINGS
MARKETING CORPORATE BLOG
CHARITABLE CAUSES
EARNINGS ANNOUNCEMENTS
COMMUNITY EFFORTS
@SoCalGirl @StacyZapar #intalent
14. THE IDEAL
TEXT
LINKEDIN TODAY
GOOGLE ALERTS
DEPARTMENT BLOG
INDUSTRY
PUBLICATIONS
INDIVIDUAL BLOG
THOUGHT LEADERS
PHOTO
POP CULTURE
INTERNAL COMMUNICATIONS
HUMOR
HIRING TEAM
YOU TUBE
@SoCalGirl @StacyZapar #intalent
15. “
Great content makes people
want to share, care or swear.
”
@prsarahevans
@StacyZapar @SoCalGirl #intalent
35. CREATE A CONTENT CALENDAR
SUN
MON
TUE
WED
THURS
FRI
30 MIN
15 MIN
15 MIN
15 MIN
15 MIN
15 MIN
Content
curation, sch
edule posts
for the week
Engage,
follow back
Engage
Engage,
follow back
Engage
SAT
Engage,
#FF
ENCOURAGE your recruiters and hiring team members to
like / share / comment! INCENTIVIZE them!
37. HOW DO YOU KNOW IF YOUR TALENT
BRAND STRATEGY IS WORKING?
Only 1/3 of talent acquisition leaders say they
consistently measure their talent brand.
@SoCalGirl @StacyZapar #intalent