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Connected Thinking across Recruitment andMarketingTalent Acquisition and Talent Branding:

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2Today’s speakersKristina SheddDirector, Global HiringSapientNitroEmily BrewerSenior Manager, Global MarketingSapientNitroLeela SrinivasanGroup Marketing ManagerLinkedIn Talent Solutions#talentbrand

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PASSIONATEPEOPLE7000+OFFICESGLOBALLYCONNECTED31YEARS OFCUSTOMERINNOVATION20COMPANY12012 AGENCY REPORT:# 1 Largest Digital Agency US# 3 Largest Digital Agency Worldwide# 12 Worlds Largest Agency All DisciplinesLEADER:Gartner Magic Quadrantfor Global DigitalMarketing AgenciesForrester Wave™:Global Commerce Service ProvidersUS Digital Agencies – Mobile MarketingOUR COMPANYLEADER:#talentbrand

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WE DEFINESTRATEGIESWE BUILDBRANDSWE CREATEEXPERIENCESWE DELIVERCUSTOMERPLATFORMSWHAT WE DOA compelling narrative.A powerful tech engine.#talentbrand

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OUR CLIENTS

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Talent Acquisition &Talent Brand

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WHERE WE WERE

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8WHAT WENEEDED:A coordinated team

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OUR TALENT BRAND Made a decision to invest in recruitment marketing andrebuild a program around it. Created a strategy to re-engage with audiences bothinternally and externally. Developed compelling content around the themes thatmattered most for our employer brand. Focused on the right messaging, making it authentic,and making it timely. Adapted the story to be relevant around the globe:APAC, Europe, India and North America. Chose the right vehicles to bring that message to theright audience#talentbrand

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TALENT ACQUISITION#talentbrand

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FIRST THINGS FIRST Events: Industry and Domain Specific Employee Referrals: Our Best Source of Hires Candidate Experience: Make it Count Workplace Excellence: Walk the Talk Social Media: The Usual Suspects Culture Content: Stand Out Thought Leadership: Best in Class PR and Advertising: Get Noticed Employer Brand: A can of worms…#talentbrand

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STORYTELLING:CONTENT The kinds of information you choose to highlight willgo a long way in furthering your brand. Move past likes and followers to engagement. It ismore meaningful. Think about the channel before you post the content. Be authentic. Invest in promoting content when and where itmakes sense. Aim for measureable results. Make a greater investment where you see results.#talentbrand

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MAKING AN IMPACT Progress to hiring goals is easily measured,employer brand impact on the other hand…. Strategic investments in LinkedIn’s product suite ledto measurable results. 51% of our hires in Q4 2012 were impacted byLinkedIn in some way. Job postings and application clicks saw hugeimprovement. Career page views increased 5x. Our reach grew with over 3,000 new followers permonth. Work With Us ads drove 30% more traffic for us onLinkedIn. In short – there was a measurable impact on ourbrand and reach.#talentbrand

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1445 Likes18.2K Impressions0 Likes9.7K ImpressionsEngaging with Content#talentbrand

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-5001,0001,5002,0002,500# New Followers Added Per Month8.8k FollowersSep 1st, 201220.2k FollowersMay 1st, 2013Increased Follower Growth by Over 200%#talentbrand

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16-1,0002,0003,0004,0005,0006,0007,000-1,0002,0003,0004,0005,0006,000 # Career Page Visitors # Job Apply Clicks+5xAug 2012 to April2013+10xAug 2012 to April2013Increased Traffic to Career Page and Job Apply Clicks#talentbrand

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Our Brand = OurPeople

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 Start with experience and drive with your story. Put the right content in the right place at the righttime. Your people = your brand. Talent Acquisition and Marketing = Power Couple. Employer Branding = Results.EMPLOYER BRAND#talentbrand

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19Q&A

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Additional resources20lnkd.in/LIwebcastsAccess our library of free recorded webcasts on employerbranding, passive candidate recruiting and morelnkd.in/gettheplaybookGet our 5 step plan for creating, launching and measuringyour company’s talent brandlnkd.in/LIsolutionsLearn more about LinkedIn Recruiter, Job Slots, LinkedInCareer Pages and Work with Us