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Talent Insights


Talent Pool Report
Software Engineers - Europe
Technical Salespeople                                                                                                                                                                            September 2012



Executive Summary                                                                                                       Where should you look for talent?
Did you know that a software engineer in London                                                                         • Hidden Gems: These mid-sized markets have relatively
is over two times more likely to be contacted by a                                                                        lower demand, meaning hiring is likely to be easier
recruiter than a software engineer elsewhere in the
                                                                                                                        • High-Demand: These are the largest markets, where
UK? LinkedIn data shows that:
                                                                                                                          overall demand is also highest and hiring may be difficult
  • There are over to 287,000 software engineers
                                                                                                                        • Saturated: These small to mid-sized markets also have
    throughout Europe
                                                                                                                          very high demand, meaning hiring is likely to be difficult
  • Hiring markets in Poland, Berlin, and Reading,
    UK are demand saturated and hiring is likely to
    be difficult
                                                                                                                                                                      Region Quadrant
  • Medium, lower-demand markets like Russia,
                                                                                                                        100
    Sweden, Italy, and Romania are likely to offer                                                                      90    SATURATED                                            HIGH-DEMAND
                                                                                                                                                                                                                           London

    untapped sources of talent                                                                                          80

  • Test-driven and agile software development                                                                          70
                                                                                                                                                                                                             Ireland
    methodologies as well as specialty Java                                                                             60
                                                                                                                                              Wrocław
                                                                                                                                                               Reading

    development skills are most in-demand                                                                               50                                 Kraków           Bulgaria
  • While this pool is driven primarily by good work-                                                                   40
                                                                                                                                 Edinburgh
                                                                                                                                                                                                Czech Republic               United Kingdom,
                                                                                                                                                        Slovakia
    life balance and challenging work, they differ                                                                                       Berlin                                 Amsterdam                                    Other

    from other talent in that they see less value in                                                                                                                           Hungary           Netherlands, Other
                                                                                                         Demand Index




                                                                                                                        30                           Warsaw
                                                                                                                                                                                                 Paris
                                                                                                                                                     Barcelona
    working for a company with a long-term                                                                                                                            Brussels    Poland, Other
                                                                                                                                                                                                                   Ukraine
    strategic vision                                                                                                                                                       Madrid
                                                                                                                                                                                             Romania                     Sweden
                                                                                                                        20                                              Zürich


                                                                                                                                                                                                                  Russia            Israel
                                                                                                                                                            Copenhagen                 Greece

Overview
A world of insights can be gathered from LinkedIn’s 175                                                                 10
                                                                                                                                                                             Belarus
million members - the world’s largest professional network.                                                                                                                                           Finland
“Java” ,” .net”,” iOS”, and “C++” are some of the most
                                                                                                                                                                   Serbia
frequently searched terms by recruiters, showing that the                                                                                                                                                        Italy

market for software engineering talent is one of the hottest                                                                                                                            HIDDEN GEMS

in Europe. LinkedIn recruiter activity and member data can                                                                      1,000        1,500     2,000           3,000     4,000 5,000         7,000       10,000       15,000

be used to determine supply and demand for this talent                                                                                                             Supply (# Professionals)
pool. A higher demand index means that the average
professional in a region is receiving more contact from
recruiters than peers in other regions.
                                                                                                                          Which skills are in short supply?
Demand based on recruiter activity on LinkedIn




                                                                                                                          Recruiter activity can also highlight which skills are in high
                                                                              Large, high-demand                          demand. For software engineers, our data shows that
                                                                              regions                                     professionals with skills like Test-Driven Development, JMS,
                                                                                                                          Agile Development, and JBoss are highly sought after on
                                                                                                                          LinkedIn. Therefore, expect to spend more time filling
                                                                                                                          positions that require these skills.
                                                 DEMAND




                                                                              Large, low-demand
                                                                              regions “Hidden Gems”



                                                          SUPPLY
                                                          Number of talent pool members in each region
What do software engineers consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity



                                                                                                                     52%
           GOOD WORK/LIFE BALANCE
                                                                                                                          55%

                                                                                                              47%
                 CHALLENGING WORK
                                                                                                                         54%

            GOOD RELATIONSHIP WITH                                                       34%
                 YOUR COLLEAGUES                                                                    41%

                                                                                                              47%
 EXCELLENT COMPENSATION & BENEFITS
                                                                                                    41%

                                                                                  30%
   CULTURE THAT FITS MY PERSONALITY
                                                                                  30%

                                                                         24%
       FLEXIBLE WORK ARRANGEMENTS
                                                                               28%

                                                                        23%
                STRONG CAREER PATH
                                                               17%

                A COMPANY WITH A                                      22%
        LONG-TERM STRATEGIC VISION                       14%




                                                                                                   Average                 Software Engineers




How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering
positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.



      1. Employees’ Networks
          Engage with the talent already connected to your employees
          Over 6.1M LinkedIn members – including your employees – are connected to this talent pool


      2. Company Followers
          Post relevant information about your company and industry
          Members are nearly 3x more likely to apply for jobs at companies they follow

      3. Company/Career Page
          Give candidates a picture of what it’s like to work for your company
          Showcase your employment brand with focused, targeted content

      4. Targeted Advertising
          Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
          Drive traffic to your career page and jobs, or reach out to passive candidates directly



Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France,
Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.




                           Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
                           the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

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2012 Europe Software Engineers | Talent Pools

  • 1. Talent Insights Talent Pool Report Software Engineers - Europe Technical Salespeople September 2012 Executive Summary Where should you look for talent? Did you know that a software engineer in London • Hidden Gems: These mid-sized markets have relatively is over two times more likely to be contacted by a lower demand, meaning hiring is likely to be easier recruiter than a software engineer elsewhere in the • High-Demand: These are the largest markets, where UK? LinkedIn data shows that: overall demand is also highest and hiring may be difficult • There are over to 287,000 software engineers • Saturated: These small to mid-sized markets also have throughout Europe very high demand, meaning hiring is likely to be difficult • Hiring markets in Poland, Berlin, and Reading, UK are demand saturated and hiring is likely to be difficult Region Quadrant • Medium, lower-demand markets like Russia, 100 Sweden, Italy, and Romania are likely to offer 90 SATURATED HIGH-DEMAND London untapped sources of talent 80 • Test-driven and agile software development 70 Ireland methodologies as well as specialty Java 60 Wrocław Reading development skills are most in-demand 50 Kraków Bulgaria • While this pool is driven primarily by good work- 40 Edinburgh Czech Republic United Kingdom, Slovakia life balance and challenging work, they differ Berlin Amsterdam Other from other talent in that they see less value in Hungary Netherlands, Other Demand Index 30 Warsaw Paris Barcelona working for a company with a long-term Brussels Poland, Other Ukraine strategic vision Madrid Romania Sweden 20 Zürich Russia Israel Copenhagen Greece Overview A world of insights can be gathered from LinkedIn’s 175 10 Belarus million members - the world’s largest professional network. Finland “Java” ,” .net”,” iOS”, and “C++” are some of the most Serbia frequently searched terms by recruiters, showing that the Italy market for software engineering talent is one of the hottest HIDDEN GEMS in Europe. LinkedIn recruiter activity and member data can 1,000 1,500 2,000 3,000 4,000 5,000 7,000 10,000 15,000 be used to determine supply and demand for this talent Supply (# Professionals) pool. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions. Which skills are in short supply? Demand based on recruiter activity on LinkedIn Recruiter activity can also highlight which skills are in high Large, high-demand demand. For software engineers, our data shows that regions professionals with skills like Test-Driven Development, JMS, Agile Development, and JBoss are highly sought after on LinkedIn. Therefore, expect to spend more time filling positions that require these skills. DEMAND Large, low-demand regions “Hidden Gems” SUPPLY Number of talent pool members in each region
  • 2. What do software engineers consider when evaluating a job? Percentage who believe each attribute is important when considering a job opportunity 52% GOOD WORK/LIFE BALANCE 55% 47% CHALLENGING WORK 54% GOOD RELATIONSHIP WITH 34% YOUR COLLEAGUES 41% 47% EXCELLENT COMPENSATION & BENEFITS 41% 30% CULTURE THAT FITS MY PERSONALITY 30% 24% FLEXIBLE WORK ARRANGEMENTS 28% 23% STRONG CAREER PATH 17% A COMPANY WITH A 22% LONG-TERM STRATEGIC VISION 14% Average Software Engineers How can you reach out to this critical talent pool? Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive. 1. Employees’ Networks Engage with the talent already connected to your employees Over 6.1M LinkedIn members – including your employees – are connected to this talent pool 2. Company Followers Post relevant information about your company and industry Members are nearly 3x more likely to apply for jobs at companies they follow 3. Company/Career Page Give candidates a picture of what it’s like to work for your company Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.