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Using Social Networking Sites in Biotechnology Projects Donald Low, PhD
Current Macro Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],Internet Web 2.0 high unemployment tight funding downward price pressure development efficiency Social Networking
Happy 40 th  Birthday Internet!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Web 2.0 Revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are Social Networking Sites? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leverage 2 nd  and 3 rd  Degree Connections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DL’s LinkedIn Network Structure
DL’s LinkedIn Network is Distributed Bubble diagram made using ManyEyes visualization tool
Social Networks are Highly Complex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Network diagram generated using GUESS
Family & Friends Gryphon Caltech Cycling PDL Ethos Climbing/Yoga Visualization Shows Links Between Groupings
So How Does This Help Us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Dunbar Number and Hidden Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Complex Groups, Complex Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example:  Antibody Drug Conjugates Genentech T-DM1 Trastuzumab, humanized monoclonal antibody Technology licensed from PDL Biopharma DM-1 linker conjugate technology licensed from Immunogen
Interactive Session:  Advanced Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Search:  Ex-PDL People at Genentech
More PDL alumni than I thought
Advanced Search – ex-Immunogen Employees
Advanced Search Results
People Working on ADC’s
Using Dynamic Search Refinements
Advanced Search:  Finding Talent Abroad ,[object Object],[object Object],[object Object],[object Object]
Advanced Search by Location
Advanced Search by Location
What about Small Companies?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Search Results
Company Search:  USVP
LinkedIn vs. Corporate Intranets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks and Clinical Trials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example:  www.patientslikeme.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interactive Session:  patientslikeme.com ,[object Object],[object Object],[object Object],[object Object]
 
PLM MS Community Page
Tysabri Treatment Profile
Tysabri Treatment Assessment
Tysabri Treatment Report
Other Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggested Reading & Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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