Bryan Burdick
Head Global B2B
LinkedIn
LinkedIn Lead Accelerator
& Network Display

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The most effective platform for marketers to reach
audiences, engage prospects and nurture customers.
Accelerate sales
by reaching the
right people with
helpful content
throughout the
buying process

LinkedIn Network Display

Reach professionals across the web with scale and frequency
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LinkedIn Network Display

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Target your audiences with precision using accurate,
up-to-date data in the LinkedIn professional profile
Company size
Industry
Seniority
Job Function and Occupation
Geo-location
Company Name (North America only)
Targeting facets
How does LinkedIn Network Display compare with Onsite
Display? Browse our guide:
https://lnkd.in/d_-Pk2v

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Engage audiences on leading publisher sites,
including top globally-ranked Comscore domains
LinkedIn Publisher Network
and Exchanges
LinkedIn properties

With this simple tag, you can unlock insights about your website audiences and measure
the full-funnel impact of your marketing efforts with Network Display. Ready to add the tag?
Contact your LinkedIn representative.
Ready to get started with Full-Funnel Analytics?
Place the LinkedIn Insight Tag on your website pages with just a few
lines of code
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Measure campaign impact with Full-Funnel Analytics
With LinkedIn’s proprietary analytics platform, you can track audience segments reached, new site
visitors that your campaign generated, how engaged these visitors are on your site, and much more.
How can LinkedIn’s
analytics help you achieve
your marketing objectives?
Learn more:
https://lnkd.in/dS7yrig

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“With LinkedIn Network Display, we’ve become a
leading brand in our space, and LinkedIn has been a
key contributor to our success—getting MyCase
visibility with the right people at the right time.”
Results
Increased brand awareness and targeted traffic by targeting professionals
across the Web using LinkedIn data and the Insight Tag pixel
More than 2,000 new targeted website visitors in 3 months – a 5x
increase in daily visits from members in legal job functions
See full case study here: https://lnkd.in/dWXvjSw
Sarah Bottorff
Director of Marketing, MyCase

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“The ability of LinkedIn Network Display to help us
reach such a large number of decision makers has
allowed it to outperform others in the B2B space.”
Results
Used LinkedIn profile data to target decision-makers in the energy, utilities
and waste, government, and education industries, using display media
placed across the Web on premium publisher sites
75% lift in brand recall – translating to 157,918 more unique users being
aware of the NRG Solar brand
Thousands of clicks, visits, and page views on the corporate website
See full case study here: https://lnkd.in/dkrZMTJ
Steve Gervacio
Associate Media Director, Grey

LinkedIn Lead Accelerator

Nurturing is the key to B2B marketing success
of the buying process is
over before customers
reach out directly.
Source: Forrester, “Buyer Behavior Helps B2B Marketers
Guide the Buyer’s Journey,” October 2012

Nurturing is the key to B2B marketing success
pieces of content
are consumed before
a purchasing decision
is made.
Source: Zero Moment of Truth Study, Google

Nurturing is the key to B2B marketing success
higher value
purchases from
nurtured leads
Source: Lead Nurturing: The Secret to
Successful Lead Generation,
Aberdeen Group

The challenge:
Fill out a form*
Open emails**
Opportunities captured
*B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013

LinkedIn Lead Accelerator
Marketing automation for display and social advertising

Identify the onsite behaviors that
indicate high engagement or
specific interests
Define the most desirable
business demographic segments
Understand the audiences that
have already taken specific
actions on your site or converted
Identify and target your highest-value audience segmentsStep 1

Synchronize your Lead Accelerator
programs with your Eloqua email
nurture programs
Actively and intelligently engage
prospects with online display ad as
well as Facebook and LinkedIn for
social and mobile
Deliver the right message to the
right person at the right time
Deliver sequenced messaging across display and social ads that
are targeted by audience segment and stage in the funnel
Step 2

Increase conversion rates with AutofillStep 3
Improve quantity and quality of
leads through access to LinkedIn’s
professional data
Instantly populate lead forms with
accurate, LinkedIn profile data
Make it easy to fill out forms on
mobile with a single click

Optimize ad creative and nurture stream design through detailed
insights and platform-supported A/B testing
Step 4
Turn messages on and off or swap
out creative based on real-time
performance
Gain insights at every step of the
nurturing process to assess impact
and engagement
Optimize targeting and nurture
streams based on interaction,
engagement and other metrics

Track metrics including lift in visits,
engagement, conversions by
nurture path, and more
Get clear insight into nurturing
effort results via out-of-the-box, full-
funnel reporting
Use these results to inform how
you build out new target segments
and nurture streams
Measure program impact at every stage of the buying process
through built-in reporting and analytics
Step 5

Deliver more high-quality leads to your sales teams by engaging
prospects anywhere online with relevant ads and content
LinkedIn Lead Accelerator
Engage
Engage the 80% of known prospects who
don’t open your emails.
Evaluate
Evaluate the impact of your nurture
programs.
Convert
Convert more of the 95% of anonymous web
visitors who don’t provide an email address.

“Multi-channel nurturing makes sense—the
sequencing and personalization of ads aligns
well with the B2B sales cycle.”
Micah Beals
Director, Digital Marketing, Workfront
Results:
• Nurtured IT professionals, marketers, and other enterprise decision
makers with display and social ads
• Generated 640+ leads in just three months
• Achieved a cost per lead well below target

MyCorporation reached SMB pros and nurtured them
into paying customers with LinkedIn Lead Accelerator.
• Drove more than 4,400 new website visits from SMB pros
• Generated 178+ new paying customers
• Achieved 220%+ ROI
Results:

©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.