Content Marketing in the UK 2016

1. Content Marketing
in the UK 2016
Source: Content Marketing Institute, UK 2016
88%
of UK Marketers are using
content marketing
UK content marketers say the most important
measure of content marketing is
UK content marketing tactics used most:
Most effective tactics for UK marketers:
LinkedIn is the platform most used
by content marketers in the UK
say that LinkedIn is effective
for content marketing
and20%
sales
20%
sales leads
quality
84%
Blogs
83%
58%
Videos
82%
Case studies
87%
eNewsletters
92%
Social media content
(other than blogs)
Blogs
69%
In person Events
69%
Case Studies
67%
Research reports
63%Social media
(other than blogs)
66%
LinkedIn is second most used social
platform after Twitter (69%)