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Leading Your Business to Social
Success with L'Oréal
1
Dennis de Munck,
International Recruitment Methods Director,
L’Oreal, @DennisdeMunck
Connie Gibney,
International HR Director, LinkedIn,
@ConnieG5
2
Connie Gibney
International HR Director
LinkedIn
@ConnieG5
Leading Your Business to Social
Success with L'Oréal
Engaging
Social Media Recruitment
TALENT CONNECT 2012
REMINDER : OUR MISSION
TO OFFER WOMEN & MEN, ACROSS THE WORLD,
THE BEST QUALITY, MOST EFFECTIVE, SAFEST COSMETICS
AND THEREBY SATISFY ALL THEIR BEAUTY NEEDS AND DESIRES
IN ALL THEIR INFINITE DIVERSITY.
WHO’S L’ORÉAL ?
KEY FACTS & FIGURES
With sustained growth, L’Oréal is consistently ahead of the Beauty
market trend and generates a healthy growing profit
WHO’S L’ORÉAL ?
A FINANCIAL POWERHOUSE
OUR AMBITION
Social Media Recruitment
Reach
Accessability
Usability
Immediacy
Permanence
+ Focus
CareerEnlightenment.com
L’Oréal track record
Collaborative projects
Engaging Games
Content Sharing
Social Networks
Viral Society
Blogs
L’Oréal leads
Community Management
Social Influencing
Endorsement
Engaging
Shares
Success Factors
Cycle change:
engage before assess
1:1:many made easy
Recruiter
advise, lead & coach
Candidate
focus & competencies
ATS MANAGEMENT
ENTICING JOB POSTINGS
FAST TRACK APPLY
INTERVIEW EXPERIENCE
TOP MANAGEMENT ROLE
TTM – TIME TO MARKET
KEY FOCUS
LEARNT FROM SOCIAL MEDIA : CANDIDATE EXPERIENCE
CANDIDATE AUDIT 2012
BEST PRACTICES SHARED
ANTICIPATE CANDIDATE
OPEN EXPECTATIONS ATTITUDE
SOCIAL MEDIA AS SHARED REFEREE !
Any news @ L’Oréal ?
BRAND NEW
EMPLOYER VALUE PROPOSITION
BE GLOBAL
THINK LOCAL
COMBINING ALL GENERATION
ASPIRATIONS
TESTIMONIALS
TRANSPARENCY
SOCIAL MEDIA ENABLED
N° 1
SOCIAL MEDIA
FACEBOOK ENGAGEMENT EXAMPLE
N° 1
20
Questions and Answers

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