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​Mary Lee
​Global Customer Success Manager
Recruiters:
How to win
at social
engagement
• Building a great profile
• Content – How to differentiate yourself?
• 3 things you can do today
Agenda
Building a great profile
ADD A PHOTO
Members with a photo get up to:
9x more connection requests
21x more Profile views
36x more messages
ADD YOUR INDUSTRY
Members with industry
information receive up to 9x
more Profile views
More than 300K people search by
in...
DRAFT A COMPELLING SUMMARY
Focus on career
accomplishments & aspirations
40+ words
DETAIL YOUR WORK EXPERIENCE
Members with up-to-date
positions receive up to:
5x more connection requests
8x more Profile v...
ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of yo...
ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills &
technical skills)
Members with 5 or more skills are
found u...
• Location
• Education
• Volunteer experience & causes
• Accomplishments: languages,
organizations, certifications,
public...
Content – How to differentiate yourself?
Companies
FOLLOW
Influencers
FOLLOW
Sharing updates vs. publishing posts
​HELPING YOU GROW AND ENGAGE YOUR NETWORK
Share links, articles,
images, quotes or an...
Status updates
SHARE
Links and images
INCLUDE
Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professiona...
What a published
article looks like
PUBLISHING
Enhance your
publication with images
PUBLISHING
• Create a catchy headline
• Add images that stand out
• Be authentic
• Remember your audience
Publishing Tips
Start on your
homepage!
PUBLISHING
The publishing
page
PUBLISHING
Where it will appear
PUBLISHING
Track it
PUBLISHING
3 things you can do today
Complete and
enhance your
personal profile
Profile
Follow companies,
industries and people
you a...
http://lnkd.in/MSE2017
On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing
organi...
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Recruiters: How to win at social engagement webcast slides

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This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.

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Recruiters: How to win at social engagement webcast slides

  1. 1. ​Mary Lee ​Global Customer Success Manager Recruiters: How to win at social engagement
  2. 2. • Building a great profile • Content – How to differentiate yourself? • 3 things you can do today Agenda
  3. 3. Building a great profile
  4. 4. ADD A PHOTO Members with a photo get up to: 9x more connection requests 21x more Profile views 36x more messages
  5. 5. ADD YOUR INDUSTRY Members with industry information receive up to 9x more Profile views More than 300K people search by industry on LinkedIn every week
  6. 6. DRAFT A COMPELLING SUMMARY Focus on career accomplishments & aspirations 40+ words
  7. 7. DETAIL YOUR WORK EXPERIENCE Members with up-to-date positions receive up to: 5x more connection requests 8x more Profile views 10x more messages
  8. 8. ADD EXAMPLES OF YOUR WORK Upload photos, presentations, and videos Give a dynamic, visually appealing representation of your professional story
  9. 9. ADD SKILLS & GET ENDORSED Add at least 5 skills (soft skills & technical skills) Members with 5 or more skills are found up to 27x more via search
  10. 10. • Location • Education • Volunteer experience & causes • Accomplishments: languages, organizations, certifications, publications, etc. What else?
  11. 11. Content – How to differentiate yourself?
  12. 12. Companies FOLLOW
  13. 13. Influencers FOLLOW
  14. 14. Sharing updates vs. publishing posts ​HELPING YOU GROW AND ENGAGE YOUR NETWORK Share links, articles, images, quotes or anything else your followers might be interested in Updates Deeply explore topics that matter to you, then watch the comments to see your impact Publishing
  15. 15. Status updates SHARE
  16. 16. Links and images INCLUDE
  17. 17. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals assembled online
  18. 18. What a published article looks like PUBLISHING
  19. 19. Enhance your publication with images PUBLISHING
  20. 20. • Create a catchy headline • Add images that stand out • Be authentic • Remember your audience Publishing Tips
  21. 21. Start on your homepage! PUBLISHING
  22. 22. The publishing page PUBLISHING
  23. 23. Where it will appear PUBLISHING
  24. 24. Track it PUBLISHING
  25. 25. 3 things you can do today Complete and enhance your personal profile Profile Follow companies, industries and people you are interested in & check out where you have alumni Follow Be an active collaborator – share, update your status, discuss, post… GIVE to your network Collaborate
  26. 26. http://lnkd.in/MSE2017 On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing organisations. Your activity on LinkedIn is one of the measures used to create the ranking. Find out more about Most Socially Engaged:

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