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Recruiters: How to win at social engagement webcast slides

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This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.

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Recruiters: How to win at social engagement webcast slides

  1. 1. ​Mary Lee ​Global Customer Success Manager Recruiters: How to win at social engagement
  2. 2. • Building a great profile • Content – How to differentiate yourself? • 3 things you can do today Agenda
  3. 3. Building a great profile
  4. 4. ADD A PHOTO Members with a photo get up to: 9x more connection requests 21x more Profile views 36x more messages
  5. 5. ADD YOUR INDUSTRY Members with industry information receive up to 9x more Profile views More than 300K people search by industry on LinkedIn every week
  6. 6. DRAFT A COMPELLING SUMMARY Focus on career accomplishments & aspirations 40+ words
  7. 7. DETAIL YOUR WORK EXPERIENCE Members with up-to-date positions receive up to: 5x more connection requests 8x more Profile views 10x more messages
  8. 8. ADD EXAMPLES OF YOUR WORK Upload photos, presentations, and videos Give a dynamic, visually appealing representation of your professional story
  9. 9. ADD SKILLS & GET ENDORSED Add at least 5 skills (soft skills & technical skills) Members with 5 or more skills are found up to 27x more via search
  10. 10. • Location • Education • Volunteer experience & causes • Accomplishments: languages, organizations, certifications, publications, etc. What else?
  11. 11. Content – How to differentiate yourself?
  12. 12. Companies FOLLOW
  13. 13. Influencers FOLLOW
  14. 14. Sharing updates vs. publishing posts ​HELPING YOU GROW AND ENGAGE YOUR NETWORK Share links, articles, images, quotes or anything else your followers might be interested in Updates Deeply explore topics that matter to you, then watch the comments to see your impact Publishing
  15. 15. Status updates SHARE
  16. 16. Links and images INCLUDE
  17. 17. Publishing on LinkedIn Becomes part of your profile Gets shared with your network Reaches the largest group of professionals assembled online
  18. 18. What a published article looks like PUBLISHING
  19. 19. Enhance your publication with images PUBLISHING
  20. 20. • Create a catchy headline • Add images that stand out • Be authentic • Remember your audience Publishing Tips
  21. 21. Start on your homepage! PUBLISHING
  22. 22. The publishing page PUBLISHING
  23. 23. Where it will appear PUBLISHING
  24. 24. Track it PUBLISHING
  25. 25. 3 things you can do today Complete and enhance your personal profile Profile Follow companies, industries and people you are interested in & check out where you have alumni Follow Be an active collaborator – share, update your status, discuss, post… GIVE to your network Collaborate
  26. 26. On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing organisations. Your activity on LinkedIn is one of the measures used to create the ranking. Find out more about Most Socially Engaged: