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Valentina Napoli
Customer Success Consultant
LinkedIn
Ottimizza il tuo profilo LinkedIn
e crea il tuo personal brand
What is LinkedIn?
2
Pre Web
1990
Web 1.0
1990-2000
Web 2.0
2000 - 2010
The World of Communication has changed and it is
still evolving…
Our mission
Connect the world’s professionals to
make them more productive and
successful
For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
Th...
The professional profile of recordIdentity
Connect all of the world’s professionalsNetworks
GroupsSlideShare InfluencersPulse
The definitive professional publishing platform
Knowledge
Connect talent with
opportunity at massive scale
Our Core Value Proposition
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
Members
400M
Members per second
>2 New
Growing global network
For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
Th...
What’s IN it for YOU?
14
Benefits of using LinkedIn
STAY CONNECTED STAY INFORMED SOURCING
Create a great profile
16
Add a
professional photo
1
More likely to be
viewed if have photo
14x
Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
Draft a
compelling summary
3
40 words or more
Include keywords but not buzzwords
Focus on career accomplishments
Detail your past
work experience
4
More likely to be
viewed if have more
than 1 position listed
12x
Add skills and
get endorsements
5
Include a mix of high level
and niche skills
Include Volunteer
Experiences & Causes
6
Almost half of all hiring
managers say they view them
as equivalent to formal work
STAY CONNECTED
Grow your network
24
Build your Network
Ask and accept the right
connections for your
business objective
25
Find and
join Groups
Participate in discussions
related to your industry
26
Connect with Alumni
Over 30.000 University
Pages on LinkedIn
27
Discover University Pages
28
STAY INFORMED
Build your professional brand
The most relevant professional
news and knowledge
Pulse Influencers &
Publishing
GroupsSlideShare
30
Tell visual stories
with SlideShare
Major SEO ranking impact
31
Find and
join groups
Participate in discussions
related to your industry
32
Discover content
relevant to you
33
Gain insights from top industry leaders
Helping you grow and engage your network
34
Sharing updates vs. publishing posts
Posts
Deeply explore topics that
matter t...
Be known for
what you know
Strengthen your reputation
and grow your reach
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
LinkedIn Personal Branding
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LinkedIn Personal Branding

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Webcast presentato da Valentina Napoli di LinkedIn il 19 gennaio 2016.
Come ottimizzare il profilo LinkedIn, sviluppare il proprio network e aggiornarsi professionalmente grazie a LinkedIn.

Publicado en: Desarrollo personal
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LinkedIn Personal Branding

  1. 1. Valentina Napoli Customer Success Consultant LinkedIn Ottimizza il tuo profilo LinkedIn e crea il tuo personal brand
  2. 2. What is LinkedIn? 2
  3. 3. Pre Web 1990 Web 1.0 1990-2000 Web 2.0 2000 - 2010 The World of Communication has changed and it is still evolving…
  4. 4. Our mission Connect the world’s professionals to make them more productive and successful
  5. 5. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
  6. 6. The professional profile of recordIdentity
  7. 7. Connect all of the world’s professionalsNetworks
  8. 8. GroupsSlideShare InfluencersPulse The definitive professional publishing platform Knowledge
  9. 9. Connect talent with opportunity at massive scale Our Core Value Proposition
  10. 10. Create economic opportunity Realize your dream job Find work Be great at what you do
  11. 11. Members 400M Members per second >2 New Growing global network
  12. 12. For our customers Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity For Companies
  13. 13. What’s IN it for YOU? 14
  14. 14. Benefits of using LinkedIn STAY CONNECTED STAY INFORMED SOURCING
  15. 15. Create a great profile 16
  16. 16. Add a professional photo 1 More likely to be viewed if have photo 14x
  17. 17. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value
  18. 18. Draft a compelling summary 3 40 words or more Include keywords but not buzzwords Focus on career accomplishments
  19. 19. Detail your past work experience 4 More likely to be viewed if have more than 1 position listed 12x
  20. 20. Add skills and get endorsements 5 Include a mix of high level and niche skills
  21. 21. Include Volunteer Experiences & Causes 6 Almost half of all hiring managers say they view them as equivalent to formal work
  22. 22. STAY CONNECTED Grow your network
  23. 23. 24 Build your Network Ask and accept the right connections for your business objective
  24. 24. 25 Find and join Groups Participate in discussions related to your industry
  25. 25. 26 Connect with Alumni Over 30.000 University Pages on LinkedIn
  26. 26. 27 Discover University Pages
  27. 27. 28 STAY INFORMED Build your professional brand
  28. 28. The most relevant professional news and knowledge Pulse Influencers & Publishing GroupsSlideShare
  29. 29. 30 Tell visual stories with SlideShare Major SEO ranking impact
  30. 30. 31 Find and join groups Participate in discussions related to your industry
  31. 31. 32 Discover content relevant to you
  32. 32. 33 Gain insights from top industry leaders
  33. 33. Helping you grow and engage your network 34 Sharing updates vs. publishing posts Posts Deeply explore topics that matter to you, then watch the comments to see your impact Updates Share links, articles, images, quotes or anything else your followers might be interested in
  34. 34. Be known for what you know Strengthen your reputation and grow your reach
  35. 35. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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