Come il social recruiting può trasformare il business delle agenzie di ricerca e selezione, grazie alla capacità di costruire una base di follower, ingaggiarli con interazioni significative e infine assumere i candidati migliori. Presentazione di Tomaso Giusti di LinkedIn Italia.

1. Social Media per le agenzie di ricerca e selezione
23 settembre 2014

2. Search & Staffing - Team Italy
Media Onboarding, Analysis & Reporting
Media Solutions & Strategy
Sales Executive - Main Point of Contact
Recruiting Products Consultant
Technical Support Consultants

3. THE WORLD IS CHANGING FAST…
Candidates & Clients
More Connectivity
More Choice
More Channels
1980’s
1990’s
2000’s
2010’s
Filing Cabinet
Recruiters
Offline Database
Job Channels
Social Media

4. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY
57%
of the decision to ‘buy’ is now made before any commercial contact with your business

5. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS
KNOWLEDGE
The definitive professional publishing platform
NETWORK
We connect the world’s professionals
IDENTITY
The professional profile of record

6. are passive and not looking to move
80%
60%
of them are open to opportunity!!

7. THE BEST RECRUITERS ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING
1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY
2

8. LINKEDIN HAS EVERY AUDIENCE YOU CARE ABOUT…

9. WE RECOMMEND 3 SIMPLE STEPS
YOUR FOLLOWERS & YOUR BRAND
NURTURE YOUR TARGET AUDIENCES
DO WHAT YOU DO BEST
BUILD
ENGAGE
RECRUIT

10. RECRUIT
RELEVANT JOBS
RECRUITER
ENGAGE
CONTENT UPDATES
CAREER PAGES
YOUR LINKEDIN JOURNEY STARTS HERE
BUILD
TARGETED MEDIA
EMPLOYEE ADS

11. YOUR LINKEDIN JOURNEY
RECRUIT
ENGAGE
BUILD

12. ACCELERATE FOLLOWER GROWTH
Reach out to potential clients & candidates and convert them into followers
BUILD
TARGETED
CAMPAIGNS
300%
Follower base increase - Symphony Teleca

13. LEVERAGE YOUR EMPLOYEES
BUILD
EMPLOYEE PROFILE ADS
Recruiters have 10x
more traffic than the average member
10x
of page views are members looking at members
76%

14. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS
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What good is a post on Facebook if you have no friends?
Followers are more likely to recommend
your business
2.5
x
78%
Followers are 78% more likely to respond to an InMail
of members are interested in job opportunities from companies they are following
79%

15. YOUR LINKEDIN JOURNEY
RECRUIT
ENGAGE
BUILD

16. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING
ENGAGE
Page visitors see the content that is relevant to them
≤ 400%
increases in candidate conversions achievable with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S

17. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH A COMPANY PRESENCE
ENGAGE
COMPANY
PAGE
Continue to post content to your followers
Use the top banner to show what your business does
Include a link to your website to improve SEO

18. KEEP YOUR FOLLOWERS UP TO DATE
Your potential audience
313M
Ensure you are always top of mind
Relevant content Encourages likes & shares
ENGAGE
CONTENT
UPDATES

19. ACCELERATE YOUR ENGAGEMENT REACH
uplift in click through rates for updates
25%
the usual content traffic
3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSORED
UPDATES

20. YOUR LINKEDIN JOURNEY
RECRUIT
ENGAGE
BUILD

21. PROMOTE YOUR JOBS TO THE BEST CANDIDATES & CONSULTANTS
RECRUIT
RELEVANT
JOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from companies they are following
79%

22. RECRUITERS SHOULD USE THE NETWORK
RECRUIT
SHARE
JOBS
Post jobs to your network:
Your consultants have networks on LinkedIn
Make sure that they are sharing relevant opportunities to these networks regularly

23. PROACTIVELY SOURCE CANDIDATES & CONSULTANTS
RECRUIT
RECRUITER
Increased access to the network
Reach out using InMail
Workflow and
Collaboration tools
78%
Followers are 78% more likely to respond to
an InMail

24. Followers
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANT JOBS
CAREER PAGES
TARGETED MEDIA
EMPLOYEE ADS
RECRUITER
CONTENT UPDATES
BUILD
ENGAGE
RECRUIT

25. Questions?