1. Claiming Your Foursquare Venue Taking advantage of the local revolution

2. Brand Engagement The main purpose of marketing is to engage your intended audience. Engage = To attract and hold the attention of; engross. Success at engagement results in: Acquiring new clients Retaining clients Capturing referrals

3. Mobile Technology The increase in smartphone usage has increased the popularity of location based networks. If you aren’t taking advantage of this new trend, you are falling farther and farther behind…

4. Location-Based Networks What are they and how do they work?

5. Location-Based Networks Merge the online world with local level engagement. Mobile phone applications. Use GPS to find places close to them. Find their location in the list and ‘check-in.’

6. Location-Based Networks Why on earth would you want to do that?! Connect with friends in the area. See what shops friends frequent. See what others think of these shops. Find and experience new places in the area. Play games based on experiencing these new places. New spin on updating your status, with comments merged with your location.

7. Why should you care? By the end of 2011, one in two Americans will own a smartphone. 43% of local retailers plan on jumping onboard with location services in the next two years.

8. Why should you care? These networks offer a lot of promotional opportunities. These networks are more influential than traditional advertising as they are available when clients are on-site.

9. Have you heard of these?

10. Claiming Your Foursquare Venue There’s more to it than tracking

11. Signup for Foursquare Go to foursquare.comand sign-up.

12. Search for Your Venue Search for your venue in the search bar.

13. Search for Your Venue Refine the search if necessary by city.

14. Add Your Venue (if applicable) If you can’t find your page, add it.

15. Claim Your Venue Click on the ‘Claim here’ link.

16. Confirm You Want to Claim Select ‘Continue claiming this venue’.

17. Confirm You Are Authorized Select ‘Yes’ to confirm you are authorized.

18. Link to Your Account Claiming the venue will link the site to your Foursquare account you are currently logged in with. If you’d like to change that, you can do so on this screen.

19. Are you a single or chain? Select the size of your organization.

20. Are you a single or chain? Select the size of your organization.

21. Verification Process This will take you through the verification process that Foursquare uses to ensure that you are, in fact, part of this company. They will verify using a phone number providedso make sure to tell anyone that answers about this verification. Alternatively they will mail you a notice in the mail to the address on your venue.

22. Phone Verification Enter your phone number for your business.

23. Mail Verification Select to have a code mailed to you.

24. Follow linkup for more tips @linkupmarketing www.facebook.com/linkupmarketing Contact us to see how we can help you build your online brand: 1-800-214-7032 info@linkupmarketing.com www.linkupmarketing.com