By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?

1. ATTRACTING
AND RETAINING THE
MILLENNIAL WORKFORCE
By Emily Buchholtz
Brand Strategist, Liquid Agency

2. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
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By 2030, Millennials (ages 18-35) will make up 50% of the US
workforce — a fact particularly important for employers and
human resource leaders that know future success depends on
their ability to attract and retain the best young talent. They are
digitally connected, technologically savvy and excited to share
their opinions, beliefs and dreams — but what does all that
mean for their careers? And for the people who will hire them?

3. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
BUILDING A POSITIVE CULTURE NEEDS TO CONSIDER
THE NATURE OF MILLENNIALS.
A deep understanding of this generation and the key demographics and trends
that unite them is critical to keeping both business and company culture vital.
Understanding and engaging the millennial is a challenge for many businesses
today, which is why Liquid created a snapshot into the mindsets and priorities
of this important audience. In the infographic below you will find a quick
overview of who they are, what they value, how they connect with technology,
how they like to work — and what they believe and expect from themselves,
their communities and their employers.
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4. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
PLEASE FEEL FREE TO DOWNLOAD AND SHARE
THIS INFOGRAPHIC WITH YOUR PEERS.
This SlideShare presentation as well as high resolution PDFs in vertical and
horizontal formats can be found on our blog.
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5. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
I AM BUSY BECOMING WHO I AM.
I AM INDEPENDENT, ENTHUSIASTIC
AND I WANT MY VOICE TO BE HEARD!
50%
31%
of the US
population
of the US workforce
by 2030
VS.
are married
or partnered34%
have never
been married61%
Age Range:
18 - 35
DEMOGRAPHICS
Annual Buying Power:
$889.3 Billion
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6. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
have 200+
Facebook
“friends”
46%
sleep with their
phones next to
their beds
80%
think technology
makes them
more efficient
56%
produce
and upload
online content
60%
CONNECTED TO TECHNOLOGY
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7. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
FLEXIBLE WORKPLACE
ONLY29%
Millennials find work
meetings efficient
They preferFREQUENT,INFORMAL
dialogue to sporadic formal meetings
33% IN REAL TIME
want questions answered
40%
ACCEPTABLE
think blogging
about workplace
issues is
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8. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
KEY MACRO TRENDS #1
CONTRIBUTE TO THE CULTURE VS.
CONFORM TO THE CULTURE
51% of millennials want interactive
channels that let them connect and
make a difference in brands
40% want to co-create with their
colleagues
They will be more likely to participate in
a culture that resonates with who they
are verse one that does not
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9. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
KEY MACRO TRENDS #2
SMALL CHANGES VS.
MAJOR SACRIFICES
They want to settle down without settling
They want to balance living in the
moment with planning for the future
Millennials will make small lifestyle
changes before sacrificing their dreams
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10. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
KEY MACRO TRENDS #3
FLEXIBILITY AND ACCESSIBILITY
OVER CORPORATE PROTOCOL
“Anytime, anywhere” mentality
They want to set their own goals
They care more about meaningful
experiences than climbing the
corporate ladder
They value flexibility over compensation
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11. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
KEY MACRO TRENDS #4
THEY WANT TO DISCOVER &
SHARE EVERYTHING
The average Millennial sends 20
texts/day
86% of millennials are willing to
share information about their brand
preferences online
They appreciate ongoing opportunities to
share openly and collaborate frequently
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HOW THESE TRENDS IMPACT
COMMUNICATION AROUND
HEALTHCARE, WELLNESS & FINANCE
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13. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
70%
of millennials will
provide personal
information if it
means they'll get
BETTER SERVICE
A “one size fits all” approach is
NOT ACCEPTABLE in their lives
I need it to fit who I am.
Millennials have grown
up in a world of choice so
they expect the ability to
MAKE THINGS WORK
FOR THEM
If they cannot find what they need, they will use
their creativity, know-how, & resources to create
A BETTER
SOLUTION
UNIVERSAL
THEY VALUE CUSTOMIZATION OPTIONS OVER OUT OF THE BOX PACKAGES
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14. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
THEY VIEW BENEFITS AS AN ENTITLEMENT VS. PERK
Millennials expect companies to
offer competitive benefits
packages + competitive salaries
Healthcare ranks
9/10 as most
important in overall
job satisfaction
They expect to
weigh options.
50% will carefully
evaluate their
benefits options
Millennials save &
invest more of
their income than
Gen X & Boomers
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15. MILLENNIAL SNAPSHOTLIQUIDAGENCY.COM
RECOGNITION
They are willing to
work hard if they
get the recognition
they want
AWARDS
52% want individual
awards for their
accomplishments
CALL OUTS
68% want to be
personally called
out for their
contributions
THEY APPRECIATE REWARDS & INCENTIVES
Sources: Iconoculture | PEW research studies | Society for Human Resources Management |
World Economic Forum’s Sustainable Consumption report | Department of Health and Human Services Health report
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16. LIQUIDAGENCY.COM
Thank you !