Creative Content Marketing #SESLon 2014
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My presentation on Creative Content Marketing at SES London 2014. From on page marketing to doing outreach. How to harness creativity to create the best campaigns, that will also benefit SEO.
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Creative Content Marketing #SESLon 2014
- 2. Creative Content Marketing can be: On page, Off page AND on someone else's page… #SESLon @LisaDMyers
- 3. It is NOT just written content. It can be: images, videos, reports, rese arch, infographics, apps, artic les….. #SESLon @LisaDMyers
- 4. Creative Content is all about great ideas. #SESLon @LisaDMyers
- 5. “The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honours the servant and has forgotten the gift.” – Albert Einstein #SESLon @LisaDMyers
- 6. I need a volunteer! #SESLon @LisaDMyers
- 7. A person sits down on a chair on stage. She asks person to put out their arm and hold it there to test their strength. She then talks about how we used to believe that the Earth was flat, now we now it’s round. She asks the volunteer whether they believe the earth is flat or round. Then she asks the person to pretend they believe that the earth is flat, and say out loud “the earth is flat”. Volunteer puts her arm out and as Lisa pushes it goes down. The volunteer lost strength physically by saying something she didn’t really believe. Then Lisa asks the volunteer to think about something that makes her happy, a good memory. She tests the strength of the arm by pushing it down again and the volunteer doesn’t budge. Strong. She then asks to think about something that makes the volunteer angry, volunteer puts her arm out, Lisa pushes it down; and the arm goes down. AGAIN she lost strength. Lisa says “Basically if we are made to do something that we don’t believe, or think negative thoughts it makes us weaker physically! Imagine what it does to our mind!” #SESLon @LisaDMyers
- 8. Great ideas comes from passion and belief. #SESLon @LisaDMyers
- 9. No one thought the computer mouse was much of an idea until Steve Jobs got hold of it. #SESLon @LisaDMyers
- 10. “Bohoo” blogger outreach doesn’t work anymore. Wait, what? You mean: shit blogger outreach doesn’t work. Guess what? It never did. #SESLon @LisaDMyers
- 11. This doesn’t mean you shouldn’t target or work with bloggers. #SESLon @LisaDMyers
- 12. TOPICS that you care about WILL ALWAYS do better! #SESLon @LisaDMyers
- 16. If you at first can’t find a way. Try again. #SESLon @LisaDMyers
- 17. We should be professional labyrinth walkers. Don’t give up when you meat a dead end, there is always a way out. #SESLon @LisaDMyers
- 19. Give them what they need #SESLon @LisaDMyers
- 20. Social Shares: By getting social shares to the page where we have a link we are enforcing trust and quality of that link! #SESLon @LisaDMyers
- 22. Attract links by using the right angle and solid execution. #SESLon @LisaDMyers
- 23. Work smarter, not harder. #SESLon @LisaDMyers
- 24. XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXOXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX Inspiration: the awesome @DaveTrott #SESLon @LisaDMyers
- 25. Think like a 50s Ad Agency and execute like a geek. #SESLon @LisaDMyers
- 32. Increasing Creativity My inspiration for the demonstration earlier was taken from this course, which I really recommend : http://www.uniquemind.co.uk/ Or read this book http://goo.gl/bFJn3m #SESLon @LisaDMyers
Notas del editor
- A person sits down on a chair arm out, test strength. Now ask the person to put out their arm to test their strength. Then talk about how we 400 years ago believed that the earth was flat, now we now it’s round and hopefully most people does as well. Ask volunteer whether they believe the earth is flat or round. Now ask if they pretend they believe that the earth is flat, say out loud “the earth is flat”. Arm out, test their strength. So you lost physical strength because you didn’t believe in what you were saying. Now let’s try something else, think of something that makes your really happy, a memory or feeling. Hold the thought, put your arm out. Strong. Now think about something that makes you really angry or a bad memory, hold out your arm. Lost strength again. Basically if we are made to do something that we don’t believe or think negative thoughts it makes us weaker physically!